TEMECULA, Calif., Sept. 8, 2011 /PRNewswire/ -- Hop-on, Inc.
(Pinksheets: HPNN) announced today its newest hire, Public
Relations specialist Execute PR. Execute PR (www.executepr.com) is
a full service crisis management, branding and public perception
agency. They have an association of experts with over 50 years of
specialized public relations expertise in the Big Tobacco industry,
large financial and card institutions, soft drink industry giants,
well known studio and production companies, even telecommunication
and utility companies.
Peter Michaels, President of
Hop-on, stated, "Hop-on is focused specifically on the
multi-billion dollar market of 'smoking cessation' products.
Contrary to FDA recommendations that encourage electronic cigarette
users to switch to FDA-approved smoking cessation products, there
is now new research (published in the International Journal of
Clinical Practice, conducted by J. Fouls, a professor at
Penn State University College of
Medicine Cancer Institute) that confirms the change could
reverse the health gain achieved. Health risks associated with the
use of electronic cigarettes are far less (if any) than smoking a
traditional cigarette and can potentially yield a large health
benefit. Yet, the FDA and other anti-smoking health organizations
will continue to remain steadfast in their quest to convince
smokers that electronic cigarettes are dangerous for your
health."
Michaels also stated, "Electronic cigarettes are not FDA
approved as smoking cessation products because the administration
classified them as a tobacco product in April 2011. Electronic cigarettes do not contain
the sum 2000 carcinogens and tar that a standard cigarette
contains, they merely contain varying levels of nicotine from zero
to full range; thus allowing any smoker to wean their nicotine
levels to zero over time. Recently a number of survey-based
evidence shows that electronic cigarettes are being used
successfully by smokers to quit smoking! A majority of smokers,
involved in this study, had previously tried the FDA-approved
nicotine replacement therapies, and were unsuccessful. A smoker's
greatest challenge, in addition to nicotine addiction, is the hand
to mouth process of actually smoking a cigarette. This process over
time is not only ingrained into the brain, but re-wires the brain
into thinking this physical act is a method of relaxation and
stress reduction. Electronic cigarettes give smokers the ability to
detoxify from the carcinogens and high nicotine levels of a
standard cigarette without having to re-wire their physical
dependency at the same time. You will often hear people say ' I
gained weight when I stopped smoking, ' another example of their
physical need for hand to mouth gratification. Execute PR is going
to do a phenomenal job at assisting Hop-on with specific angles of
analytical and strategic marketing of smoking cessation
products and will greatly benefit their targeted launch, here in
the US market."
About Hop-on, Inc.
Hop-on, Inc. is a leading international manufacturer of
electronics. Since the company's inception, it has been known for
developing the world's first $10
disposable cell phone. Today, Hop-on remains one of the few U.S.
based manufacturers of cellular technology. The Company currently
develops and manufactures electronic cigarettes and cigars for
distributors throughout the U.S. and internationally. Hop-on also
offers multi-media services and has secured licensing agreements
from essential patent holders for GSM, CDMA and WIFI technologies.
Forward-Looking Statements:
Certain statements in this news release may contain
forward-looking information within the meaning of Rule 175 under
the Securities Act of 1933, and are subject to Rule 3B-6 under the
Securities Exchange Act of 1934, and are subject to the safe harbor
created by those rules. All statements, other than statements of
fact, included in this release, including, without limitation,
statements regarding potential future plans and objectives of the
company, are forward-looking statements that involve risks and
uncertainties. There can be no assurance that such statements will
prove to be accurate and other results and further events could
differ materially from those anticipated in such statements. Future
events and actual results could differ materially from those set
forth in, contemplated by, or underlying the forward-looking
statements.
Hop-on:
Danny Coleman
1-949-756-9008
Email Contact: contact@hop-on.com
SOURCE Hop-on, Inc.