MoviePass experiences benchmark breaking growth
after announcing $9.95/month subscription
Helios and Matheson Analytics Inc. (NASDAQ: HMNY) —
MoviePass Inc., a company that Helios and Matheson has agreed to
buy majority stake in, announced today it has surpassed over
400,000 paying monthly subscribers in the past 30 days and achieved
outstanding movie theater attendance. Up from less than 20,000
subscribers on August 14, 2017, the viral subscriber growth is due
in part by the innovative and disruptive technology MoviePass and
Helios & Matheson offer in combination with massive interest
for the new $9.95 per month subscription plan. To test the success
of the MoviePass product, 30,000 new MoviePass subscribers were
surveyed. We were thrilled to find that 75.3% asserted the only
reason they went to the movies was the result of being a MoviePass
subscriber. Furthermore, participating theaters have reported back
with increased attendance by over 400% from MoviePass
subscribers.
This Smart News Release features multimedia.
View the full release here:
http://www.businesswire.com/news/home/20170914005745/en/
MoviePass surpasses over 400,000 paying
monthly subscribers in the last 30 days (Photo: Business Wire)
“I think it’s positive for the industry,” said Eric Wold, an
analyst at B. Riley & Co. The most visible opposition has come
from AMC. “The exhibitors I have spoken with are very happy.”
Additionally, MoviePass projects that it will acquire at least
2.5 million additional paying subscribers during the next twelve
months, and expects to retain at least 2.1 million of those
additional paying subscribers at the end of that period.
Using the Helios and Matheson Analytics resources, MoviePass
Inc. analyzes consumer trends, patterns and activities to engage
subscribers with movie related merchandise, advertising, and
concessions relevant to their MoviePass experiences. Helios and
Matheson believes its technology stack combined with the MoviePass
business model will transform the movie going experience and create
great value for both companies.
“MoviePass is the ‘all-you-can-eat’ movie theater experience,”
said Mitch Lowe, co-founder of Netflix Inc. (NASDAQ: NFLX), former
president of RedBox, and current CEO of MoviePass. “Though
expensive for the company in the short-term, it’s a significant
benefit and more convenient for customers. With MoviePass, there’s
no movie ticket prices to think about -- going to the movies will
become an everyday experience rather than an occasional treat.”
Helios and Matheson’s technology learns individual moviegoer’s
tastes and makes recommendations based on recorded preferences for
specific genres, actors and even the opinions of friends with
similar likings. There currently is no end-to-end consumer analysis
from the moment someone sees a movie ad on Facebook to the moment
they take their seat at the movie theater. MoviePass is bridging
that gap, which should prove to be of tremendous value to
production studios.
“This explains our sustainable business model: Helios and
Matheson is incorporating advertising models with the MoviePass
application using artificial intelligence, algorithms, and machine
learning so we can provide studios with more precise data for their
advertising efforts. We want to understand the data generated by
the movie goers and cater directly to their needs. For example,
MoviePass will understand their genre choice films: horror,
action-thrillers, drama, comedy, romance, animation, etc. Through
testing, we found viewership is up 18% on films we choose to market
more heavily in the MoviePass app,” said Ted Farnsworth,
Chairman/CEO of Helios and Matheson, about the strategic investment
being made by Helios and Matheson in MoviePass. “We will seek to
sell our advertising to the studios, channeling MoviePass
subscribers to see certain movies. Also, we plan to use the viewing
history and habit information of each user to guide them to select
upcoming movies that appeal to their interests. Our goal is to
serve the interests of moviegoers, movie studios and movie theaters
alike,” Mr. Farnsworth concluded.
About Helios and Matheson
Helios and Matheson Analytics Inc. (NASDAQ: HMNY) is a provider
of information technology services and solutions, offering a range
of technology platforms focusing on big data, artificial
intelligence, business intelligence, social listening, and
consumer-centric technology. Its holdings include RedZone Map™, a
safety and navigation app for iOS and Android users, a
community-based ecosystem that features a socially empowered safety
map app that enhances mobile GPS navigation using advanced
proprietary technology. Through TrendIt, Helios and Matheson has
acquired technology addressing crowd and migration patterns and
consumer behavior in real-time. The patented technology predicts
population behavior, along with a crowd’s population size, origin
and destination. HMNY is headquartered in New York, NY and listed
on the Nasdaq Capital Market under the symbol HMNY. For more
information, visit www.hmny.com.
About MoviePass
MoviePass is a technology company dedicated to enhancing the
exploration of cinema. As the nation's premier movie-theater
subscription service, MoviePass provides film enthusiasts the
ability to attend unlimited movies. The service, now accepted at
more than 91% of theaters across the United States, is the nation's
largest theater network. For more information, visit
www.moviepass.com.
Additional Information for Stockholders of HMNY about the
Proposed Transaction between HMNY and MoviePass and Where to Find
It
HMNY plans to file with the SEC and furnish its stockholders
with a proxy statement in connection with the proposed transaction
with MoviePass and security holders of HMNY are urged to read the
proxy statement and the other relevant materials when they become
available because such materials will contain important information
about HMNY, MoviePass and their respective affiliates and the
proposed transaction. The proxy statement and other relevant
materials (when they become available), and any and all other
documents filed by HMNY with the SEC, may be obtained free of
charge at the SEC’s website at www.sec.gov.
In addition, investors may obtain a free copy of HMNY’s filings
from HMNY’s website at www.hmny.com or by directing a request to:
Helios and Matheson Analytics Inc., Attn: Secretary, Empire State
Building, 350 Fifth Avenue, Suite 7520, New York, New York 10118,
(212) 979-8228.
INVESTORS AND SECURITY HOLDERS OF HMNY ARE URGED TO READ THE
PROXY STATEMENT AND THE OTHER RELEVANT MATERIALS WHEN THEY BECOME
AVAILABLE BEFORE MAKING ANY VOTING OR INVESTMENT DECISION WITH
RESPECT TO THE PROPOSED TRANSACTION BETWEEN HMNY AND
MOVIEPASS.
Participants in the Solicitation
HMNY and its directors and executive officers may be deemed to
be participants in the solicitation of proxies from the security
holders of HMNY in connection with the proposed transaction between
HMNY and MoviePass. Information about those directors and executive
officers of HMNY, including their ownership of HMNY securities, is
set forth in the annual report on Form 10-K for the year ended
December 31, 2016, which was filed with the SEC on April 14, 2017.
Investors and security holders may obtain additional information
regarding the direct and indirect interests of HMNY and its
directors and executive officers in the proposed transaction by
reading the proxy statement and other public filings referred to
above.
Cautionary Statement on Forward-looking Statements and Other
Information in this Press Release
Certain statements in this communication contain forward-looking
statements within the meaning of the Private Securities Litigation
Reform Act of 1995 or under Section 27A of the Securities Act of
1933, as amended, and Section 21E of the Securities Exchange Act of
1934, as amended (collectively, “forward-looking statements”) that
may not be based on historical fact, but instead relate to future
events, including without limitation statements, regarding the
expected completion of the acquisition of a controlling interest of
MoviePass by HMNY, the time frame in which this will occur, the
expected benefits to HMNY and MoviePass from completing the
acquisition, and the expected financial performance of HMNY
following completion of the acquisition. Statements regarding
future events are based on the parties’ current expectations and
are necessarily subject to associated risks related to, among other
things, the conditions to the closing of the acquisition may not be
satisfied (including, without limitation, the requisite equity or
equity-linked financing transaction of HMNY with gross proceeds of
at least $10 million upon which the MoviePass transaction is
conditioned), the occurrence of any event, change or other
circumstances that could give rise to the termination of the
securities purchase agreement between MoviePass and HMNY, and
general economic conditions. Therefore, actual results may differ
materially and adversely from those expressed in any
forward-looking statements.
Such forward-looking statements are based on a number of
assumptions. Although the parties believe that the assumptions made
and expectations represented by such statements are reasonable,
there can be no assurance that a forward-looking statement
contained herein will prove to be accurate. Actual results and
developments may differ materially from those expressed or implied
by the forward-looking statements contained herein and even if such
actual results and developments are realized or substantially
realized, there can be no assurance that they will have the
expected consequences or effects. Risk factors and other material
information concerning HMNY are described in its Annual Report on
Form 10-K for the fiscal year ended December 31, 2016 and other
filings, including subsequent current and periodic reports,
information statements and registration statements filed with the
U.S. Securities and Exchange Commission. You are cautioned to
review such reports and other filings at www.sec.gov.
Given these risks, uncertainties and factors, you are cautioned
not to place undue reliance on such forward-looking statements and
information, which are qualified in their entirety by this
cautionary statement. All forward-looking statements and
information made herein are based on the parties’ current
expectations and the parties do not undertake an obligation to
revise or update such forward-looking statements and information to
reflect subsequent events or circumstances, except as required by
law.
Because the MoviePass $9.95 per month subscription pricing model
is new, HMNY is providing the information in this press release to
update investors regarding the resulting rate of increase in
MoviePass subscribers in the month following the announcement of
the transaction between HMNY and MoviePass. There can be no
assurance that such rate of increase will continue or be sustained.
Moreover, the increase in the number of MoviePass subscribers
provides no assurance that the MoviePass business model will lead
to profitability.
View source
version on businesswire.com: http://www.businesswire.com/news/home/20170914005745/en/
The Pollack PR Marketing GroupStephanie Goldman,
310-556-4443sgoldman@ppmgcorp.comorMark Havenner,
310-556-4443mhavenner@ppmgcorp.com
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