Canadian Poker Tour Signs National Hotel Sponsorship Deal
May 07 2010 - 6:00AM
Business Wire
HeadsUp Entertainment International Inc. (Pinksheets: HDUP)
operators of the Canadian Poker Tour (CPT) and Canadian Poker
Player Magazine are pleased to announce that they have finalized a
national sponsorship agreement with Sandman Hotels. The deal will
allow CPT members to qualify for preferred room rates and
incentives across the country and strongly position Sandman in the
Company’s media divisions as a strategic partner.
The CPT will host and sanction over 560 events in 2010 and the
sponsorship agreement will generate substantial revenues for both
parties. As a major component of the HeadsUp business plan,
monetizing the poker player base through strategic partnerships is
another milestone the Company is pleased to report in its efforts
to increase shareholder value.
With 4 properties in the Calgary region, Sandman is well
positioned to accommodate players for the upcoming 2010 Canadian
Open Poker Championships in August. With 13 events over 11 days at
3 casinos in Calgary, this event will be the largest poker series
in Canadian history and attract players from around the world. The
CPT estimates that over 400 players will travel to Calgary for the
series and generate over 2000 potential room nights for this event
alone.
HeadsUp is finalizing contracts with a number of other major
sponsors that will continue to enhance revenue models for the
Company and will be making a series of additional announcements
over the coming weeks. “I am very pleased that we are continuing to
build the revenue models and exceed expectations within our
business plan,” stated HeadsUp President and CEO Kelly Kellner.
“This is another example of our commitment to building shareholder
value and supports our corporate strategies like the recently
announced stock re-purchase program. I look forward to continuing
to monitor the effects of our corporate initiatives and believe
that the market will soon reflect the value of our business model.”
Further corporate initiatives will be announced in the coming
days.
About HeadsUp Entertainment International Inc.
HeadsUp Entertainment International Inc. is a global media and
entertainment company engaged in the creation of branded
entertainment through the development, production and marketing of
televised programming based on poker and other entertainment
themes. For more information see the Company's website
www.headsupentertainment.com.
Forward-Looking Statements:
This news release contains "forward-looking statements" within
the meaning of the U.S. Private Securities Litigation Reform Act of
1995. When used in this release, words such as "estimate,"
"expect," "anticipate," "projected," "planned," forecasted" and
similar expressions are intended to identify forward-looking
statements, which are, by their very nature, not guarantees of
HeadsUp Entertainment International Inc.'s future operational or
financial performance, and are subject to risks and uncertainties.
Readers are cautioned not to place undue reliance on these
forward-looking statements, which speak only as of the date of this
release. Due to the risks and uncertainties, actual events may
differ materially from current expectations. The Company disclaims
any intention or obligation to update or revise any forward-looking
statements, whether as a result of new information, future events
or otherwise.
HeadsUp Entertainment (PK) (USOTC:HDUP)
Historical Stock Chart
From Jun 2024 to Jul 2024
HeadsUp Entertainment (PK) (USOTC:HDUP)
Historical Stock Chart
From Jul 2023 to Jul 2024