HeadsUp Entertainment (Pink Sheets:HDUP) announced today that it will adopt a share repurchase program. Effective immediately, the Company will implement a program to repurchase from time to time, at management’s discretion, up to 10 million shares of the Company’s common stock in the open market and continuing depending on prevailing market prices. The specific timing and amount of repurchases will vary based on market conditions, cash flows, securities law limitations, and other factors. Common stock acquired through the repurchase program will be held as treasury shares and may be used for general corporate purposes, including re-issuances in connection with acquisitions, employee stock option exercises or other employee stock plans. The repurchase program may be suspended, extended or discontinued at any time without prior notice. Purchases may be made in open market or negotiated transactions.

Repurchases will be made under the program using our own cash resources and will be in accordance with Rule 10b-18 under the Securities Exchange Act of 1934 and other applicable laws, rules and regulations.

This announced share purchase program reflects management's commitment to drive shareholder value and appreciation in the company's current price per share to allow the company to more effectively complete sponsorship programs, licensing programs and new product offerings. In addition, management has been monitoring the short interest of the Company’s stock as disclosed on the Financial Industry Regulatory Authority (FINRA) website which has shown a substantial increase in past 3 weeks.

"This decision reflects our confidence in the long-term growth of our company," said Kelly Kellner, Chief Executive Officer of HeadsUp Entertainment. “Given our company’s value and the discount to what we believe the shares trade, we feel that the share buy-back program allows for a sound investment option for the company’s shareholders.”

This press release is for informational purposes only and is not an offer to purchase or a solicitation of an offer to sell shares of the Fund's common stock.

About HeadsUp Entertainment International Inc.

HeadsUp Entertainment International Inc. is a global media and entertainment company engaged in the creation of branded entertainment through the development, production and marketing of televised programming based on poker and other entertainment themes. For more information see the Company's website http://www.headsupentertainment.com/

There is no assurance that the market price of the company’s shares will increase as a result of any share repurchases, or that the program will enhance shareholder value over the long-term.

Forward-Looking Statements:

This news release contains "forward-looking statements" within the meaning of the U.S. Private Securities Litigation Reform Act of 1995. When used in this release, words such as "estimate," "expect," "anticipate," "projected," "planned," forecasted" and similar expressions are intended to identify forward-looking statements, which are, by their very nature, not guarantees of HeadsUp Entertainment International Inc.'s future operational or financial performance, and are subject to risks and uncertainties. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date of this release. Due to the risks and uncertainties, actual events may differ materially from current expectations. The Company disclaims any intention or obligation to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise.

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