HDUP HeadsUp Entertainment International Inc (PK)

HeadsUp Entertainment (PINK SHEETS: HDUP) and the Canadian Poker Tour are pleased to announce the expansion of their marketing forces to support the increasing demand for their products and services. The company is also in the closing stage of a national sponsorship agreement with a major Canadian hotel chain as well as exclusive and strategic alliances in business sectors supporting the infrastructure of its national poker tour.

The Canadian Poker Tour, Canadian Poker Player Magazine and Canadian Poker Player Television Network business units of HeadsUp have all witnessed exponential revenue growth over the past 12 months and in preparation of the 2010 Canadian Open Poker Championships are expanding their sales and marketing forces. Included in this expansion are the development of a product distribution and logistics centre, new marketing teams across the country and a new media sales division.

Kelly Kellner, President and CEO of HeadsUp Entertainment commented, "We have been pleased with the marketplaces reaction to our expanded revenue streams and are now setting new benchmarks within our business plan to continue to increase shareholder value and continue to offer innovative products to the marketplace."

About HeadsUp Entertainment International Inc.

HeadsUp Entertainment International Inc. is a global media and entertainment company engaged in the creation of branded entertainment through the development, production and marketing of televised programming based on poker and other entertainment themes. For more information see the Company's website http://www.headsupentertainment.com/.

Forward-Looking Statements:

This news release contains "forward-looking statements" within the meaning of the U.S. Private Securities Litigation Reform Act of 1995. When used in this release, words such as "estimate," "expect," "anticipate," "projected," "planned," forecasted" and similar expressions are intended to identify forward-looking statements, which are, by their very nature, not guarantees of HeadsUp Entertainment International Inc.'s future operational or financial performance, and are subject to risks and uncertainties. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date of this release. Due to the risks and uncertainties, actual events may differ materially from current expectations. The Company disclaims any intention or obligation to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise.

Contacts: HeadsUp Entertainment International Inc. Investor Relations (403) 269-9039 (403) 269-9060 (FAX) www.headsupentertainment.com