HDUP HeadsUp Entertainment International Inc (PK)

HeadsUp Entertainment (PINK SHEETS: HDUP) announced today that it is in pre-production of a poker reality television series. Casting calls will screen thousands of potential contestants and HeadsUp producers will choose 12-16 contestants to be part of the reality series' inaugural season. As part of its business model, HeadsUp has committed to innovate poker television programming and offer viewers what management believes will be one of the highest rated poker programs in the North American and International television markets.

Over the past 5 years, poker has become one of the most profitable genres on major television networks. NBC, Fox, ESPN and the Travel channel have all produced poker-based television shows.

Kelly Kellner, President and Chief Executive Officer of HeadsUp Entertainment commented, "There is no question that television audiences in at least 20 countries throughout the world have shown an overwhelming interest in poker television. Our market study has concluded that we can sell the series in at least 10-12 English speaking countries."

Kellner added, "We are now negotiating with potential sponsors for the series and we believe we can complete production of the series for broadcast in this falls' television schedule."

About HeadsUp Entertainment International Inc.

HeadsUp Entertainment International Inc. is a global media and entertainment company engaged in the creation of branded entertainment through the development, production and marketing of televised programming based on poker and other entertainment themes. For more information see the Company's website http://www.headsupentertainment.com/.

Forward-Looking Statements:

This news release contains "forward-looking statements" within the meaning of the U.S. Private Securities Litigation Reform Act of 1995. When used in this release, words such as "estimate," "expect," "anticipate," "projected," "planned," forecasted" and similar expressions are intended to identify forward-looking statements, which are, by their very nature, not guarantees of HeadsUp Entertainment International Inc.'s future operational or financial performance, and are subject to risks and uncertainties. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date of this release. Due to the risks and uncertainties, actual events may differ materially from current expectations. The Company disclaims any intention or obligation to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise.

Contacts: HeadsUp Entertainment International Inc. Investor Relations (403) 269-9039 (403) 269-9060 (FAX) www.headsupentertainment.com