HeadsUp Entertainment Sets Corporate Initiative to Become the Exclusive Poker Magazine for Canadian Casinos
March 22 2010 - 6:00AM
Marketwired
HeadsUp Entertainment International Inc. (PINK SHEETS: HDUP)
announced today it believes it can lock up exclusive relationships
with most of the Canadian casinos that have a poker presence in
Canada. There are an estimated 48 casinos in Canada that have a
poker room on site which would encompass the complete corporate
initiative. The corporate initiative targets June 30, 2010 as the
date to secure most, if not all of the casinos. As a result,
Canadian Poker Player Magazine would be the exclusive magazine in
poker rooms in as many as 40 of the casinos. The increased
distribution of the Canadian Poker Player Magazine will drive
patrons to the company's other properties including Canadian Poker
Tour (CPT) and Canadian Poker Player Television Network and
increase the market value of sponsorship opportunities with the
publication itself.
Kelly Kellner, President and CEO of HeadsUp Entertainment said,
"As a result of our continued momentum in our 3 key revenue
drivers, we have been able to create a bundled value offering to
all casino operators. Casino operators want to bring players to
their casinos. Our magazine allows us to bring a lot of players to
our other properties as well as the casino's poker room." Kellner
continued, "As a result of these exclusive relationships for our
magazine, we have been able to book over 500 events for the
Canadian Poker Tour in 2010."
Packaging a bundled offering of products and services, HeadsUp
has been able to continue to implement its strategic plan to create
barriers to entry into the Canadian marketplace and by offering a
complete media model supported by Canada's premier poker tour, the
partnerships being developed with the casinos enhance the overall
value of the corporate model.
Print run for the next issue of Canadian Poker Player Magazine
will be increased by 25% based on demand from casinos across the
country as well as increasing sales of the Canadian Poker Tour
Players Card, which includes an annual subscription to the magazine
as well as introductory merchandise package, discounted
registration fees to selected CPT events and the ability to
accumulate points in the CPT Player of the Year program. Full
details can be found at www.canadianpokertour.tv.
About HeadsUp Entertainment International Inc.
HeadsUp Entertainment International Inc. is a global media and
entertainment company engaged in the creation of branded
entertainment through the development, production and marketing of
televised programming based on poker and other entertainment
themes. For more information see the Company's website
http://www.headsupentertainment.com/.
Forward-Looking Statements:
This news release contains "forward-looking statements" within
the meaning of the U.S. Private Securities Litigation Reform Act of
1995. When used in this release, words such as "estimate,"
"expect," "anticipate," "projected," "planned," forecasted" and
similar expressions are intended to identify forward-looking
statements, which are, by their very nature, not guarantees of
HeadsUp Entertainment International Inc.'s future operational or
financial performance, and are subject to risks and uncertainties.
Readers are cautioned not to place undue reliance on these
forward-looking statements, which speak only as of the date of this
release. Due to the risks and uncertainties, actual events may
differ materially from current expectations. The Company disclaims
any intention or obligation to update or revise any forward-looking
statements, whether as a result of new information, future events
or otherwise.
Contacts: HeadsUp Entertainment International Inc. Investor
Relations (403) 269-9039 (403) 269-9060 (FAX)
www.headsupentertainment.com
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