HeadsUp Entertainment Successfully Launches Beta Test of Canadian Poker Player Television Network
March 08 2010 - 6:00AM
Marketwired
HeadsUp Entertainment International Inc. (PINK SHEETS: HDUP) is
pleased to announce that it has successfully launched the beta test
of its online poker television network www.canadianpokerplayer.tv.
This beta launch features programming produced by HeadsUp from the
Canadian Open Poker Championships featuring poker pros Gavin Smith,
Joe Hachem, Antonio Esfandiari, Brad Booth, Phil Laak, Jennifer
Tilly and Huckleberry Seed. The next step for HeadsUp will be to
test network capabilities to ensure proper streaming and
functionality of the site and allow the Company to continue to add
additional sponsors to the video rotation. Additional programming
produced by the Company will also be incorporated including the
Stampede Classic, the inaugural Canadian Open Poker championships
and documentary programming from the Canadian Poker Tour
Invitational Finals in the Dominican Republic.
Positioning itself now as a content aggregator, HeadsUp
anticipates hosting over 150 hours of poker programming for the
full launch of the network and is currently negotiating airtime
deals with a number of providers. In addition, original programming
focusing on the Canadian Poker Tour and poker in general in Canada
is being produced and will help to round out the programming
schedule to educate, inform and entertain its viewers.
"I am very pleased to have reached this corporate milestone,"
stated HeadsUp President and CEO Kelly B. Kellner. "Adding an
additional revenue stream by re-monetizing investments we have made
into televising Canadian poker events will substantially increase
shareholder value and position ourselves to take the next steps in
continuing to be the dominant force in the Canadian poker
marketplace.
It is estimated that there are in excess of 3.5 million poker
players in Canada and over 40,000,000 players internationally.
HeadsUp is continuing to meet its business plan objectives and
deliver an inclusive product mix to this marketplace through land
based events, magazine publishing and television production and
continue to deliver its shareholders a strong return on investment
while building its position within the global marketplace.
About HeadsUp Entertainment International Inc.
HeadsUp Entertainment International Inc. is a global media and
entertainment company engaged in the creation of branded
entertainment through the development, production and marketing of
televised programming based on poker and other entertainment
themes. For more information see the Company's website
www.headsupentertainment.com.
Forward-Looking Statements:
This news release contains "forward-looking statements" within
the meaning of the U.S. Private Securities Litigation Reform Act of
1995. When used in this release, words such as "estimate,"
"expect," "anticipate," "projected," "planned," forecasted" and
similar expressions are intended to identify forward-looking
statements, which are, by their very nature, not guarantees of
HeadsUp Entertainment International Inc.'s future operational or
financial performance, and are subject to risks and uncertainties.
Readers are cautioned not to place undue reliance on these
forward-looking statements, which speak only as of the date of this
release. Due to the risks and uncertainties, actual events may
differ materially from current expectations. The Company disclaims
any intention or obligation to update or revise any forward-looking
statements, whether as a result of new information, future events
or otherwise.
Contacts: HeadsUp Entertainment International Inc. Investor
Relations (403) 269-9039 www.headsupentertainment.com
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