HTRE H3 Enterprises Inc (CE)

H3 Enterprises, Inc. (PINKSHEETS: HTRE) ("H3" or the "Company"), the world's first publicly traded Hip-Hop company, has entered into an exclusive joint venture partnership with Xfire to form SodaShopTV. The live hip-hop and video gaming news talk show will offer video gamers and hip-hop music fans unrestricted access to today's hottest video content. The show will feature weekly events from the HipHopSodaShop including celebrity artist performances, video gaming tournaments, sector news updates from both the video gaming and hip-hop scenes and much more. The show is set to debut in pilot format December 2008. A unique landing page will launch on Xfire.com in the coming weeks with access to live streaming and on demand video from SodaShopTV.

"H3 is excited to be working with Xfire to distribute our program to over 11 million video gamers around the world. The Joint-Venture partnership provides SodaShopTV a solid foundation and platform to support sponsorship and advertising campaigns," said Jordan Edelson, H3's Chief Technology Officer and Digital Entertainment Director. "Xfire is a leader in the online video gaming space and a great partner to be working with."

Matt Gilman, Director of Xfire Marketing, had this to say: "The gaming culture has changed immensely over the last few years and this show will highlight just how far it has come. It is definitely exciting to be working with H3 on this new venture."

Additional information on SodaShopTV will be released in the coming weeks including a current lineup of show sponsors. The show is still currently in production.

About Xfire, Inc.

Xfire, Inc. one of the fastest growing online gaming platforms and communities in the world, helping gamers to easily connect, chat and play with their friends online. Xfire is a free service that allows gamers to track their gameplay history, chat with friends through IM and voice chat, as well as capture gameplay video and screenshots. With 11.7 million members in over 100 countries, Xfire is an international community connecting gamers across the globe. Xfire is a wholly owned subsidiary of MTV and is based in Menlo Park, CA.

About H3 Enterprises, Inc. and the HipHopSodaShop: H3 Enterprises, Inc., the first publicly traded Hip-Hop company, is the parent company of the HipHopSodaShop (www.hiphopsodashop.com).

The HipHopSodaShop combines a restaurant operation with entertainment bridging hip-hop music, sports, video gaming and community involvement. H3 opened its first company owned HipHopSodaShop in Tampa, FL December 2007.

Safe Harbor: Certain information included herein may contain statements that are forward-looking, such as statements relating to plans for future expansion and other business development activities. Such forward-looking information is subject to changes and variations which are not reasonably predictable and which could significantly affect future results.

Contact: Public Relations: Rhiannon Capling rhiannon.capling@hiphopsodashop.com