CSI Highlights Innovative Customers, Profitability Strategies at Annual Customer Conference
October 27 2014 - 2:00PM
Business Wire
Second annual Seeing Business Differently Award
winners recognized in Orlando
Computer Services, Inc. (CSI) (OTCQX: CSVI), a provider of
end-to-end financial technology solutions, recognized three
innovative institutions–TexasBank, Busey Bank and First Southern
National Bank–for their outstanding efforts toward enhancing growth
and profitability as part of the company’s second annual Seeing
Business Differently Awards. The awards were presented during this
year’s annual CSI Customer Conference, which drew more than 800
attendees from hundreds of CSI’s financial institution and business
customers, technology partners, and prospective institutions.
Each year, CSI’s Seeing Business Differently Awards highlight
the ongoing efforts of those customers that are taking a unique,
meaningful approach to maintaining success through a variety of
strategies and tactics. Specifically, nominees are evaluated on a
series of key areas, including:
- Adding new products to improve
profitability
- Incorporating new approaches that
result in efficiency gains
- Growing customer base as a result of
new techniques
“As the financial industry continues to shift based on growing
competition and changing customer demands, CSI has chosen to
showcase what makes us different in order to set our company apart
from other technology providers,” said Steve Powless, CSI’s chief
executive officer. “Just as we have introduced new products and
services to better align with our customers’ needs, the recipients
of our second annual Seeing Business Differently Awards have done
the same by investing in new strategies and technology offerings,
all designed to enhance their overall businesses.”
While each honoree was measured against the criteria in place
for the award, the specific methodology behind their successes
differed with each institution. In order to remain competitive with
today’s larger financial institutions, TexasBank (Brownwood,
Texas) leveraged an innovative advertising strategy to position
itself as having all the products offered by larger financial
institutions, while still offering personal, individualized
service. Core products, including its mobile banking services, were
highlighted in a multi-level advertising campaign to the bank’s
customers and surrounding communities by targeting such outlets as
social media, radio and in-branch promotions to gain customer
buy-in. By educating consumers on the availability of these
products, in conjunction with an aggressive marketing offer,
TexasBank acquired more than 3,000 new accounts and nearly $30
million in new deposits in a four-month time period.
“At TexasBank, we recognize that people are on the go and
convenience is no longer considered a luxury—it is a must,” says
Janet Ogden, vice president of retail services for TexasBank. “We
are a competitive player in our market, so we have to meet the
demands of our customers. And mobile banking is one of those
demands.”
Busey Bank (Champaign, Illinois) has consistently looked
to new technology as a means of increasing branch capabilities,
while also aiming to better serve its customers. By installing
wireless networking in each of its branches and pilot testing new
tablet offerings in select locations, Busey Bank is transforming
the in-branch experience and providing its associates with more
flexibility in conducting business, including opening accounts or
processing transactions, in order to more personally interact with
the customer. With this added flexibility, Busey also equips itself
with greater means for adjusting to changes in branch traffic, as
well as new banking needs that may come about in the future.
Lastly, First Southern National Bank (Stanford, Kentucky)
has redefined the service experience of its communities by offering
a unique financial health initiative in an effort to sufficiently
educate others on the importance of making sound financial
decisions. In order to assist its customers and the community as a
whole, First Southern National Bank launched True Balance, a robust
offering of free online financial tools, calculators, videos,
articles and blog posts focused on promoting financial
responsibility. Outside of promoting these offerings through social
media and in its branches, the bank also hosts frequent community
luncheons and offers additional special events to educate
individuals of all ages.
“First Southern’s stated business purpose is to use our example,
influence and resources to help others make wise financial
decisions, which is an essential role all banks should perform,”
said Mary Nita Thompson, senior vice president and chief operations
officer at the bank. “Helping build financial literacy through our
True Balance initiative allows us to have a long-lasting impact on
both the financial health and the overall well-being of our entire
community.”
CSI Customer Conference 2014 was held Oct. 7-9 in Orlando. CSI
will host next year’s customer conference in Nashville at the Music
City Center, from Sept. 30 to Oct. 2, 2015.
About Computer Services, Inc.
Computer Services, Inc. (CSI) delivers core processing, managed
services, mobile and Internet solutions, payments processing, print
and electronic distribution, and regulatory compliance solutions to
financial institutions and corporate customers across the nation.
Exceptional service, dynamic solutions and superior results are the
foundation of CSI’s reputation and have resulted in the company’s
inclusion in such top industry-wide rankings as the FinTech 100,
Talkin’ Cloud 100 and MSPmentor Top 501 Global Managed Service
Providers List. CSI’s stock is traded on OTCQX under the symbol
CSVI. For more information about CSI, visit www.csiweb.com.
For CSIBrandon Dyce, 270-442-7361orDavid Jones,
678-781-7238orStephen Sprayberry, 678-781-7207
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