Please replace the release dated July 27, 2007 with the following corrected version due to multiple revisions. The corrected release reads:� BELL BUCKLE HOLDINGS NOT A PARTY TO SPAM Bell Buckle Holdings, Inc. (Pink Sheets:BLLB), announced today that it recently became aware that the Company was the subject of numerous spams promoting Bell Buckle Holdings as an investment vehicle. Bell Buckle Holdings and its affiliates, have a strict Anti-Spam policy. Bell Buckle Holdings (nor its management or affiliates) does not authorize or pay for services involving spam, nor has it reviewed or approved any statements made therein any such spam, nor has it ever condoned Spamming or Spoofing in any way. CEO Brad Simmons stated: "Bell Buckle Holdings wants to communicate with our shareholders and interested parties that request information from us. However spams promoting our stock is not and will never be authorized or payed by Bell Buckle Holdings.� About Bell Buckle Holdings, Inc. Operating under the Bell Buckle Country Stores, Inc. name, Bell Buckle Holdings, Inc. is an award winning Tennessee corporation established as a family owned and operated business to produce and distribute a wide variety of all-natural food products, using the best ingredients available. Its products have won Best of Show at some of the nation's most prestigious fancy food shows. Through the years, the Company has grown to include 5 brands, 239 products, and is sold in more than 2400 grocery stores across 39 states. In addition, through the Company's gift industry sales, its Captain Rodney Private Reserve and Rose & Ivy products have been sold in all 50 states and overseas to small gift shops and big box retailers. Additional information about Bell Buckle Holdings, Inc. is available on the Company's web site at http://www.BellBuckle.com. Safe Harbor Disclosure: This press release includes "forward-looking statements" within the meaning of the federal securities laws, commonly identified by such terms as "believes," "looking ahead," "anticipates," "estimates" and other terms with similar meaning. Although the Company believes that the assumptions upon which its forward-looking statements are based are reasonable, it can give no assurance that these assumptions will prove to be correct. Important factors that could cause actual results to differ materially from the Company's projections and expectations are disclosed in the Company's filings with the Securities and Exchange Commission. All forward-looking statements in this press release are expressly qualified by such cautionary statements and by reference to the underlying assumptions.
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