AdSouth Partners, Inc. (OTC Bulletin Board: ASPR- News), a vertically integrated direct response marketing and product distribution company, has named current Company President, John Cammarano, as the Chief Executive Officer, while adding former Wal-Mart senior manager Denise Perryman to the management team as General Manager of the DermaFresh Product Division. John Cammarano has been President of AdSouth Partners since March 18, 2004 and has been a director since August 2004. Mr. Cammarano has been a critical driving force behind the development of the DermaFresh product line as well as the expansion of distribution throughout the mass market. With years of experience both in retail sales as well as Direct Response Campaign roll-outs, Mr. Cammarano is poised to lead AdSouth Partners to the next level. He was named CEO by the board of directors, on June 17, 2005 upon the resignation of John P. Acunto, Jr.The Company anticipates that Ms. Perryman's background, which includes senior purchasing positions and merchandising consultancy work within the nation's largest retailer, will further strengthen AdSouth's management team while opening new opportunities gained through her insight and experience in retail sales. "I am energized to join such a diverse emerging organization and look forward to building upon AdSouth's remarkable product launch success," stated Ms. Perryman. "With exciting new product lines added to the growing portfolio of specialty items being sold at national retailers, coupled with the direct response advertising and marketing division, I look forward to leveraging my experience to further the momentum. I am very pleased to join such an extraordinary company and team of executives, and look forward to the challenge of helping to build a very successful enterprise. John's passion for the category was apparent from our first meeting and I am truly excited to get started." Prior to joining AdSouth Partners, Ms. Perryman, held senior positions with Wal-Mart most recently as a senior buyer for the cosmetic line of products. Ms. Perryman was responsible for managing the sales and profits of the $1 billion line of cosmetic business for Wal-Mart. She will open a new office for the Company in Bentonville, Arkansas, so as to be in close proximity to Wal-Mart, a valued client of the firm. Her background includes more than 17 years working for Wal-Mart, which is recognized as the world's number one retailer, where she ascended through the ranks gaining valuable experience across multiple product divisions. The Company also announced the closing of an equity investment valued at approximately $3.3 million dollars by three institutional and private investors. The proceeds were used, in part, to extinguish $1.46 million in convertible debt, which virtually eliminates all long-term and convertible debt of the Company. $1.3 million in net proceeds, after paying the outstanding debt, will be used for working capital for securing and launching additional products. John Cammarano, CEO of ASPR, stated, "The recent capital infusion and the addition of Ms. Perryman to our management team is a testament of the success of our business model. While drawing top investors to commit to our growing prominence in both retail sales and advertising, we have been successful at recruiting one of the top retail managers from the number one player in the business. Denise is a true industry veteran, prospering in one of the greatest retail cultures to date. Her knowledge of product merchandising, distribution, and campaign management, as well as her established relationships within the secondary retail markets, will only assist us in opening new doors for our Dermafresh product division sales effort." The Company also announced that John Acunto, former CEO of the Company, has resigned as an officer and director and he will continue to serve AdSouth as an exclusive consultant. About AdSouth Partners, Inc. AdSouth Partners is a vertically integrated direct response marketing company that generates revenues from the placement of advertising, the production of advertisements, creative advertising and public relations consulting services. Since mid 2004, it has expanded its activities as it obtained the rights to products that it markets and sells to retail outlets. AdSouth Partners, through its product division Dermafresh, has previously announced shipments to several of the largest retailers in the country. A complete list is available on our website at www.AdSouthinc.com and a preview of the products offered is available at www.dermafresh.com. Certain statements in this news release may contain forward-looking information within the meaning of Rule 175 under the Securities Act of 1933 and Rule 3b-6 under the Securities Exchange Act of 1934, and are subject to the Safe Harbor created by those rules. All statements, other than statements of fact, included in this release, including, without limitation, statements regarding potential future plans and objectives of the company, are forward- looking statements that involve risks and uncertainties. There can be no assurance that such statements will prove to be accurate and actual results and future events could differ materially from those anticipated in such statements. Technical complications that may arise could prevent the prompt implementation of any strategically significant plan(s) outlined above. The Company cautions that these forward-looking statements are further qualified by other factors including, but not limited to, those set forth in the Company's Form 10-KSB filing, its registration statements and other filings with the United States Securities and Exchange Commission (available at www.sec.gov). The Company undertakes no obligation to publicly update or revise any statements in this release, whether as a result of new information, future events or otherwise.
Adsouth Partners (PK) (USOTC:ASPR)
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