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Specialty cannabis franchisor Spiritleaf to
provide Lift & Co.'s turn-key retail training certification to
franchise owners and managers of retail stores across Canada
CALGARY and TORONTO, Sept. 26,
2018 /CNW/ - Lift & Co. Corp. ("Lift & Co." or the
"Company") (TSXV:LIFT) today announced that Spiritleaf, a specialty
recreational cannabis retailer under Inner Spirit Holdings Ltd.,
will onboard the Lift & Co. Cannabis Retail Training
Certification (the "Certification") to help prepare franchise
partners to responsibly sell cannabis this October.
Lift & Co.'s Certification was developed in partnership with
MADD Canada. The Certification fuses Lift & Co.'s years of
experience educating cannabis consumers and its millions of
cannabis product data points with MADD Canada's recognized
expertise in responsible use to provide specialized training for
retailers across Canada.
"We're thrilled to provide training to a retailer like
Spiritleaf as they prepare to educate Canadian consumers and launch
their brand across Canada," said
Matei Olaru, CEO, Lift & Co.
"The Certification brings the Lift & Co. platform to life, and
we're proud to provide this comprehensive training to frontline
retailers across the country this October."
"We are committed to ensuring our franchise partners have the
necessary tools and information available to deliver the best
service to our customers," said Darren Bondar, President & CEO,
Spiritleaf. "Lift & Co.'s Certification helps our retail teams
be well-prepared to talk skillfully about cannabis in a way that is
responsible, with a strong level of product knowledge."
Spiritleaf employees will receive in-depth category and product
information, as well as education on public health and harm
reduction, law and liabilities, and working with different cannabis
customers to ensure cannabis is sold responsibly. The Certification
is delivered exclusively through Lift & Co.'s retail education
platform in a series of online lessons, as well as in-person
instructor-led training.
Complementing the retail training, Spiritleaf's Calgary flagship store will also use Lift
& Co.'s Cannabis Concierge (the "Cannabis Concierge"). The
Cannabis Concierge is a tablet-based product discovery tool that
will be available in-store to assist both staff and consumers in
identifying appropriate products based on a consumer's inputted
information, such as experience level with cannabis and desired use
for the product, and backed by Lift & Co.'s database of user
brand and strain reviews.
Lift & Co.'s Certification is also being used to train
provincial cannabis retail staff in Prince Edward Island and Nova Scotia. Spiritleaf is the second private
retailer to onboard the Certification, alongside Manitoba-based Delta 9, which Lift & Co.
previously announced last month.
About the Lift & Co. Cannabis Retail Training
Certification
The Cannabis Retail Training Certification is
a turn-key solution for both government and private retailers as
either a two-day "boot camp" certification or a five-day intensive
course. MADD Canada's curriculum and education materials are
developed in consultation with Lift & Co. and provided
exclusively through Lift & Co.'s retail education platform.
The Certification complements the previously announced Cannabis
Concierge tool.
Information about the Certification and the Cannabis Concierge,
and consultation requests, can be found at Lift & Co.'s website
here.
About Lift & Co.
Lift & Co. (TSXV:LIFT) is a
platform that helps Canadians explore, understand, and make
better-informed decisions around cannabis through superior
information and data. Lift & Co. operates a comprehensive
Canadian product-comparison resource of federally regulated
cannabis products; provides customized marketing solutions and
data-backed insights into consumer and product trends; and connects
businesses and consumers through its digital platform, and at its
leading events, the Lift & Co. Expos and the Canadian Cannabis
Awards. The Lift & Co. Cannabis Retail Training Certification,
developed in an exclusive partnership with MADD Canada, is
available to both government and private clients. Learn more at
lift.co.
Forward-looking statements
Neither TSX
Venture Exchange nor its Regulation Services Provider (as that term
is defined in the policies of the TSX Venture Exchange) accept
responsibility for the adequacy or accuracy of this
release.
Although the Company has attempted to identify important
factors that could cause actual results, performance or
achievements to differ materially from those contained in the
forward-looking statements, there can be other factors that cause
results, performance or achievements not to be as anticipated,
estimated or intended.
There can be no assurance that such forward-looking
statements will prove to be accurate or that management's
expectations or estimates of future developments, circumstances or
results will materialize. Accordingly, readers should not place
undue reliance on forward-looking statements. The forward-looking
statements in this news release are made as of the date of this
release. The Company disclaims any intention or obligation to
update or revise such information, except as required by
applicable law, and the Company does not assume any liability for
disclosure relating to any other company mentioned herein.
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SOURCE Lift & Co. Corp.