Futura Signs Agreement With Protractor Software to Market Directly to Protractor's Auto Service Location Users in the US
May 03 2012 - 8:00AM
Marketwired Canada
The Futura Loyalty Group Inc. (TSX VENTURE:FUT) ("Futura") announced today that
it has entered into a strategic agreement with Protractor Software, a leading
POS software company in the auto service industry, to integrate the Futura
loyalty rewards marketing and technology platform. As a result of this
partnership, any of Protractor's thousands of existing users in the US will be
able to effortlessly activate Futura's loyalty offering at their in-store point
of sale stations providing customers with easy access to some of the best known
frequent flyer programs in North America as a marketing incentive.
"This partnership offers us a great opportunity to quickly and cost effectively
market to a very large number of retail locations in the auto service sector -
our primary focus," said David Campbell, President and CEO of Futura. "With
Protractor's active involvement, we look forward to initiating a multi pronged
marketing campaign to all of Protractor's US clients making them aware of this
great opportunity."
"We see great value in Futura's loyalty offering for our clients and are looking
forward to integrating this unique value proposition into our software
solution," said Peter Steele, President of Protractor Software. "Our clients are
always looking for new and innovative ways to create a competitive advantage for
their businesses and Futura's offering is well positioned to do this."
About The Futura Loyalty Group
The Futura Loyalty Group Inc. is an industry-leading provider of integrated and
stand-alone loyalty solutions for Canadian and American businesses. The company
offers a comprehensive suite of loyalty products and services including access
to two existing branded loyalty currencies in Canada and four in the United
States. Futura also develops custom programs for companies wishing to develop
proprietary loyalty solutions. Futura's loyalty services include member account
set up, management and reward redemption platform, a web-based program
transaction reporting interface for merchants, a robust offer management system,
retail POS Integration for card swipe issuance, loyalty analytics and a
proprietary web based reward issuance solution. For more information regarding
The Futura Loyalty Group, visit www.tflg.ca or www.futuraloyaltygroup.com.
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