WINNIPEG, MB, Jan. 21, 2021 /CNW/ - Pollard Banknote
Limited (TSX: PBL) ("Pollard Banknote") is pleased to
announce that Atari®, one of the world's most iconic consumer
brands and entertainment producers, has joined its portfolio of
licensed games. With the addition of Atari® to Pollard Banknote's
Retro Collection – an ever-growing and diversified list of classic
retro brands – lotteries will have access to memorable video game
titles such as PONG®, Centipede®, Missile Command®, Tempest®, and
Asteroids®.
The Atari brand, and its suite of "arcade games", has both
global recognition and generational appeal. Instant tickets that
feature games under the Atari brand will assuredly attract the
attention of a broad range of players, from those who enjoyed the
games during the "Golden Age of Gaming", to new players that love
its nostalgic appeal.
PONG, released to the marketplace in 1972, is regarded as one of
the earliest arcade games to achieve commercial success in the
video game industry. Asteroids, with its intergalactic space theme,
is considered a genre-defining game in addition to being one of the
best-selling games of all time. Missile Command and Centipede both
have an "over the shoulder" game play style; in Missile Command,
players must evade missile strikes. In Centipede, players need to
defeat a collection of angry spiders, scorpions, fleas, and the
namesake centipede. Tempest is a three-dimensional game where
players must survive the litany of enemies that invade the
game.
"The Atari brand and the game titles within the brand, offers
lotteries an excellent opportunity to launch instant tickets that
will be immediately recognizable in the marketplace," said
Brad Thompson, Vice President, Sales
& Marketing, Pollard Banknote. "We are excited to add these
titles to Pollard Banknote's growing Retro Collection of licensed
games. When you combine these iconic brands with the stunning
ticket art and entertaining gameplay Pollard Banknote excels in
producing, lotteries will reap the rewards by attracting the
attention of both existing and new players drawn to the iconic
Atari games."
To support strong sales and engagement, Pollard Banknote's
Licensed Gaming team offers lotteries a comprehensive turnkey
program that includes the design, programming, and printing of
themed tickets, as well as various optional enhancements such as
second chance draws, merchandise prizing, a POS program, and
digital marketing.
About Atari
Atari is an interactive entertainment company. As an iconic
brand that transcends generations and audiences, the company is
globally recognized for its multi-platform, interactive
entertainment, and licensed products. Atari owns and/or manages a
portfolio of more than 200 games and franchises, including
world-renowned brands like Asteroids®, Centipede®, Missile
Command®, PONG®, and RollerCoaster Tycoon®. Atari has offices in
New York and Paris. Visit us online at www.atari.com.
About Pollard Banknote
Pollard Banknote is a leading lottery partner to more than 60
lotteries worldwide, providing high quality instant ticket
products, licensed games, Schafer Systems and Fastrak retail
merchandising solutions, and a full suite of digital offerings,
ranging from world-class mkodo game apps to comprehensive
player engagement and iLottery solutions, including strategic
marketing and management services. The company is a proven
innovator and has decades of experience helping lotteries to
maximize player engagement, sales, and proceeds for good causes.
Pollard Banknote also provides pull-tab tickets, bingo paper, and
its Diamond Game and Oasis-branded
electronic ticket machines to charitable and other gaming markets
in North America. Established in 1907, Pollard Banknote is
owned approximately 67.3% by the Pollard family and 32.7% by public
shareholders, and is publicly traded on the TSX (PBL). For more
information, please visit our website at
www.pollardbanknote.com.
Forward-looking Statements
Certain statements in this press release may constitute
"forward-looking" statements and information, which involve known
and unknown risks, uncertainties, and other factors that may cause
actual results, performance, or achievements to be materially
different from any future results, performance, or achievements
expressed or implied by such forward-looking statements. When used
in this document, such statements include such words as "may,"
"will," "expect," "believe," "plan," and other similar terminology.
These statements reflect management's current expectations
regarding future events and operating performance and speak only as
of the date of this document. There should not be an expectation
that such information will in all circumstances be updated,
supplemented, or revised whether as a result of new information,
changing circumstances, future events, or otherwise.
SOURCE Pollard Banknote Limited