Xponential+ Partners with LG to Debut its Immersive Exercise Experience
April 11 2023 - 9:00AM
Business Wire
Xponential+ Brings Premium Studio Workout
Classes to Millions Easily Accessible in the LG Content Store
Xponential Fitness, Inc. announced today the launch of its
digital platform Xponential+ on LG Electronics Smart TVs. This
partnership represents a new milestone in consumer access to some
of the most iconic boutique fitness brand experiences available.
Alongside other best-in-class apps already on the smart TVs, the
Xponential+ app provides live and on-demand access to Xponential’s
family of brands to millions of LG Smart TV owners. Xponential’s
brands, including Club Pilates, Pure Barre, CycleBar, StretchLab,
YogaSix, Row House, AKT, STRIDE Fitness, Rumble Boxing and BFT,
will be available in more than 250 countries in the LG Content
Store.*
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Xponential Fitness, Inc. announced today
the launch of Xponential+ on the LG Content Store in over 250
million countries.
Since its May 2022 launch, Xponential+ has become the first of
its kind to bring authentic studio classes to consumers anytime,
anywhere. Recognized by Fast Company’s list of “Most Influential
Wellness Companies,” Xponential continues to deliver on its mission
to make boutique fitness accessible to as many people as possible,
with today’s Xponential+ announcement furthering this goal.
Now with Xponential+ on LG Smart TVs, owners now have unlimited
access to their favorite studio activities like strength training,
cardio, pilates, yoga, toning, and stretching for approximately the
average cost of one studio class. Led by XPROs, Xponential+’s
expert fitness instructors, new classes are added daily to
continuously expand the catalog. Classes range between 10 and 45
minutes and range from beginner to advanced levels. This next
evolution in health and wellness empowers LG Smart TV customers to
begin their fitness journey wherever they are. With this wide
variety, at-home fitness enthusiasts can stack classes with or
without their own workout equipment, such as a stationary bike,
rowing machine, weights, or yoga blocks.
Paired with LG Smart TVs, the cutting-edge picture and sound
technologies provide for an immersive home entertainment experience
that allows users to enjoy an in-studio fitness experience in their
homes. This revolutionary hybrid format embraces the future of
fitness streaming with continued consumer engagement on both
platforms.
“As consumers seek out creative and convenient ways to stay
active and healthy, Xponential+ is at the forefront of providing an
exceptional omni channel user experience. By partnering with LG
Smart TVs, we're revolutionizing the way people access premium
studio workout classes, making it easier and more affordable than
ever before to prioritize their fitness journey from the comfort of
their own homes,” said Garrett Marshall, President of Fitness
Streaming for Xponential Fitness.
“LG is committed to offering a diverse range of fitness services
through its expanding webOS ecosystem,” said Jung Sung-hyun, Head
of HE Content Service Division at LG Electronics Home Entertainment
Company. “Through partnerships with leading fitness brands, such as
Xponential, the company will bring its customers the in-studio
experience on the big screen, helping them achieve their fitness
goals and maintain a healthy lifestyle while at home.”
This strategic partnership diversifies LG Smart TV home
entertainment options while furthering both brands’ health and
wellness missions. It also furthers Xponential’s efforts to not
only expand B2B partnerships to grow the reach of each brand in the
portfolio and drive consumer leads to franchisees at no cost, but
also and importantly for this partnership, generate consumer
awareness for Xponential+ through new channels. For more
information about Xponential+ and the LG partnership and how to
download in the content store, please visit:
https://xpoplus.app.link/e/XPLUSonLG
* Xponential+ is available on all 4K and 8K LG Smart TV models
from 2018 to 2023 running webOS 4.0 to webOS 2023.
ABOUT XPONENTIAL FITNESS, INC. Xponential Fitness, Inc.
(NYSE: XPOF) is the largest global franchisor of boutique fitness
brands. Through its mission to make boutique fitness accessible to
everyone, the Company operates a diversified platform of ten brands
spanning across verticals including Pilates, indoor cycling, barre,
stretching, rowing, dancing, boxing, running, functional training
and yoga. In partnership with its franchisees, Xponential offers
energetic, accessible, and personalized workout experiences led by
highly qualified instructors in studio locations across 48 U.S.
states and Canada, and through master franchise or international
expansion agreements in 10 additional countries. Xponential
Fitness' portfolio of brands includes Club Pilates, the nation's
largest Pilates brand; CycleBar, the nation's largest indoor
cycling brand; StretchLab, a concept offering one-on-one and group
stretching services; Row House, a high-energy, low-impact indoor
rowing workout; AKT, a dance-based cardio workout combining toning,
interval and circuit training; YogaSix, the largest franchised yoga
brand; Pure Barre, a total body workout that uses the ballet barre
to perform small isometric movements; STRIDE, a treadmill-based
cardio and strength training concept; Rumble, a boxing-inspired
full-body workout; and BFT, a functional training and
strength-based program. For more information, please visit the
Company’s website at xponential.com.
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