Master Franchisee, Wellness X Asia, has
expanded exclusive rights to develop four Xponential brands in
Japan
Xponential Fitness, Inc. (NYSE: XPOF), the largest global
franchisor of boutique fitness brands, announced today it has
signed a Master Franchise Agreement in Japan for Rumble and AKT.
The agreement was signed with Wellness X Asia, Xponential’s
existing Master Franchise Partner in Japan for Club Pilates and
CycleBar. Wellness X Asia (formerly Club Pilates Japan Co. Ltd.)
will now be responsible for the country-wide development of Rumble
and AKT, in addition to Club Pilates and CycleBar. The agreement
provides the Master Franchise Partner with the opportunity to
license a minimum of 100 new studios over the next 8 years, across
the two brands.
Wellness X Asia is led by Japanese entrepreneur Naoki
Shimabukuro who is also the Founder of the franchise marketing
agency, Idealink Co. Ltd., in Japan and Singapore, which assists
franchisors in generating prospective franchise partner leads.
Shimabukuro acquired the Master Franchise rights for Club Pilates
in 2019, which marked Xponential’s first international agreement.
Now with 30 territories sold and 14 Club Pilates studios open in
Japan, Wellness X Asia’s first CycleBar studio will open in early
2023, followed by its first Rumble and AKT studios expected to open
in late 2023.
“The Japanese market is ready for world-class boutique fitness
options like Rumble and AKT, and we are excited to ramp up our
growth in this strategically important market,” said John Kersh,
Chief International Development Officer of Xponential Fitness.
“Naoki and the Wellness X Asia team have done an outstanding job
developing Club Pilates in Japan, and we are confident they will
have equal success with Rumble, AKT and CycleBar.”
“We are thrilled to have the chance to deliver the
state-of-the-art Rumble and AKT experiences to Japanese consumers
in the years ahead,” says Naoki Shimabukuro, CEO of Wellness X
Asia. “Our wide range of franchise offerings, including Club
Pilates and CycleBar, followed now by Rumble and AKT, will provide
multiple paths for rapid studio expansion in Japan to the highly
motivated, fitness-focused consumer community.”
Following Xponential Fitness’ acquisition of Rumble in 2021 and
its successful franchise rollout in the United States, Xponential
has since signed international expansion agreements for Rumble in
Australia, the Dominican Republic, Mexico, New Zealand and Kuwait,
where studios are either currently open or in development. AKT will
also debut in Mexico in the early part of 2023, following a master
franchise agreement announced in May 2022. In addition to the U.S.
and Canada, Xponential has master franchise or international
expansion agreements in 14 countries in Europe, the Middle East,
Asia-Pacific, and Latin America.
In addition to Club Pilates, CycleBar, Rumble and AKT,
Xponential Fitness brands include Pure Barre, StretchLab, Row
House, YogaSix, BFT, and STRIDE Fitness. For more information about
Xponential Fitness and each of its boutique fitness brands, visit
www.xponential.com.
For more information about owning a Rumble franchise, visit
www.rumbleboxinggym.com/franchise.
For more information about owning an AKT franchise, visit
www.theakt.com/franchise.
ABOUT RUMBLE:
Founded in New York City in 2017, Rumble is a group fitness
concept delivering a combination of boxing-inspired circuits and
the transformative power of resistance training. Pro and amateur
fighters glove up together, no matter their fitness level or skill,
to reveal their inner fighter. The experience is a 45-minute,
10-round, full-body cardio and strength workout crafted around
specially designed water-filled, teardrop-style boxing bags. Rumble
was founded by Noah Neiman (former Barry's Bootcamp Master Trainer,
and cast member of Bravo’s Work Out New York), Eugene Remm
(Co-Founder of Catch Hospitality Group (Catch Restaurants, CATCH
STEAK, Lexington Brass), Andy Stenzler (Co-Founder Cosí, Kidville),
and Anthony DiMarco (13-time IRONMAN, former Managing Director,
Google). Rumble is headquartered in Irvine, CA and backed by
Xponential Fitness, the largest franchisor of boutique fitness
brands. For more information, visit www.rumbleboxinggym.com.
ABOUT AKT:
Founded in 2013, AKT is a full-body workout that combines cardio
dance intervals with strength and toning, which are effective and
accessible for all fitness levels. AKT is fueled by positivity and
the belief that movement has a powerful, lasting impact. With four
signature class formats including dance-based, cardio and strength
circuits, strength training intervals and toning, AKT is designed
to push customers to sweat, dance and burn calories in a
high-energy atmosphere. Ranked on Entrepreneur Magazine’s Top New
Franchises two years running, AKT is headquartered in Irvine,
California and backed by Xponential Fitness, the largest franchisor
of boutique fitness brands. To learn more about AKT, visit
www.theakt.com.
ABOUT XPONENTIAL
FITNESS:
Xponential Fitness, Inc. (NYSE: XPOF) is the largest global
franchisor of boutique fitness brands. Through its mission to make
boutique fitness accessible to everyone, the Company operates a
diversified platform of ten brands spanning across verticals
including Pilates, indoor cycling, barre, stretching, rowing,
dancing, boxing, running, functional training and yoga. In
partnership with its franchisees, Xponential offers energetic,
accessible, and personalized workout experiences led by highly
qualified instructors in studio locations across 48 U.S. states and
Canada, and through master franchise or international expansion
agreements in 14 additional countries. Xponential Fitness'
portfolio of brands includes Club Pilates, the nation's largest
Pilates brand; CycleBar, the nation's largest indoor cycling brand;
StretchLab, the largest assisted stretching brand in the United
States; Row House, a high-energy, low-impact indoor rowing workout;
AKT, a dance-based cardio workout combining toning, interval and
circuit training; YogaSix, the largest franchised yoga brand; Pure
Barre, a total body workout that uses the ballet barre to perform
small isometric movements; STRIDE, a treadmill-based cardio and
strength training concept; Rumble, a boxing-inspired full-body
workout; and BFT, a functional training, and strength-based
program. For more information, please visit the Company’s website
at https://xponential.com.
Forward-Looking Statements
This press release contains forward-looking statements that are
based on current expectations, estimates, forecasts and projections
based on management's judgment, beliefs, current trends, and
anticipated performance. Such forward looking statements include,
but are not limited to, statements relating to the expected number
of studio openings under the master franchise agreement and the
growth of the Japanese market. Forward-looking statements involve
risks and uncertainties that may cause actual results to differ
materially from those contained in the forward-looking statements.
These factors include, but are not limited to, the timing of
expected studio openings in Japan and Mexico, impact of the
COVID-19 pandemic on our business and franchisees; our
relationships with master franchisees and franchisees; difficulties
and challenges in opening studios by franchisees; the ability of
franchisees to generate sufficient revenues; risks relating to
expansion into international markets; loss of reputation and brand
awareness; material weakness in our internal control over financial
reporting; and other risks as described in our SEC filings,
including our Annual Report on Form 10-K for the full year ended
December 31, 2021 filed by Xponential Fitness with the SEC and
other periodic reports filed with the SEC. Other unknown or
unpredictable factors or underlying assumptions subsequently
proving to be incorrect could cause actual results to differ
materially from those in the forward-looking statements. Although
we believe that the expectations reflected in the forward-looking
statements are reasonable, we cannot guarantee future results,
level of activity, performance, or achievements. You should not
place undue reliance on these forward-looking statements. All
information provided in this press release is as of today's date,
unless otherwise stated, and Xponential Fitness undertakes no duty
to update such information, except as required under applicable
law.
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version on businesswire.com: https://www.businesswire.com/news/home/20221205005124/en/
David Robertson, Fishman Public Relations,
drobertson@fishmanpr.com or 847-945-1300
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