Wyeth Consumer Healthcare Announces the Availability of New Centrum Ultra Line of Multivitamins Specially Formulated For Women a
July 14 2009 - 10:58AM
PR Newswire (US)
MADISON, N.J., July 14 /PRNewswire-FirstCall/ -- Wyeth Consumer
Healthcare, a division of Wyeth (NYSE:WYE), today announced the
availability of a new, scientifically advanced, gender- and
age-specific adult multivitamin line developed to help meet the
nutritional needs of women and men. Centrum Ultra Women's and Men's
and Centrum Silver Ultra Women's and Men's are specially formulated
taking into account recommendations established by the Institute of
Medicine along with the latest nutritional science. "Millions of
Americans have relied on Centrum, the world's leading adult
multivitamin brand, for more than 30 years," says Paul Sturman,
President, Wyeth Consumer Healthcare. Sturman adds, "We listen
closely to the needs of our consumers and combine these insights
with the latest nutritional advances. Centrum Ultra provides a new,
scientifically advanced option to meet consumers' growing demand
for gender-and age-based multivitamins." Many Americans still find
it difficult to get the recommended amounts of vitamins and
minerals they need from food alone despite the wide variety of
nutritional choices available. The 2005 U.S. Department of
Agriculture Healthy Eating Index found that the U.S. population did
not take in enough fruits, vegetables, whole grains and fat-free or
low-fat milk and suggests that Americans can improve their diet by
choosing more nutrient rich foods. The Centrum Ultra line of
multivitamins is specially formulated for women and men to help
ensure that, along with a healthy diet, they are getting
recommended amounts of key vitamins and minerals each day based on
one's gender and age. About Centrum Ultra Women's Centrum Ultra
Women's is specially formulated with key nutrients to help meet a
woman's nutritional needs. It includes: -- Vitamin D, which
emerging science suggests supports breast health, and calcium for
bone health.* -- 500 mg of calcium, more than any leading women's
multivitamin brand. -- Biotin, beta-carotene, and vitamins A, C and
E to help maintain healthy skin, hair and nails.* -- B vitamins to
help unlock energy.* -- Antioxidants such as vitamins A, C, E,
selenium and zinc to help support immune function.* About Centrum
Ultra Men's Centrum Ultra Men's is specially formulated with key
nutrients to help meet a man's nutritional needs. It includes: --
Antioxidants such as vitamins A, C, E, selenium and zinc to help
support immune function.* -- B vitamins to help unlock energy.* --
Vitamins B6, B12 and folic acid to help support heart health.*
About Centrum Silver Ultra Women's Centrum Silver Ultra Women's is
specially formulated with key nutrients to help meet the
nutritional needs of women ages 50 and older. It includes: -- 500
mg of calcium, more than any leading women's 50-and-older
multivitamin brand. -- Vitamin D, which emerging science suggests
supports breast health, and calcium for bone health.* -- Lutein**
and vitamins A, C and E to help support healthy eyesight.* -- B
vitamins to help unlock energy.* -- Vitamins A, C, E, iron,
selenium and zinc to help support immune function.* About Centrum
Silver Ultra Men's Centrum Silver Ultra Men's is specially
formulated with key nutrients to help meet the nutritional needs of
men ages 50 and older. It includes: -- Lutein** and vitamins A, C
and E to help support healthy eyesight.* -- Antioxidants such as
vitamins A, C, E, selenium and zinc to help support immune
function.* -- B vitamins to help unlock energy.* Product
Availability New Centrum Ultra and Centrum Silver Ultra are
available in tablet form at food, drug and mass merchandise stores
across the country. Like all dietary supplements, Centrum products
should be taken only as directed. More information about the
Centrum family of products can be found by accessing Centrum.com or
by calling 1-877-CENTRUM. About Wyeth Consumer Healthcare Wyeth
Consumer Healthcare, a division of Wyeth, is one of the world's
leaders in the development, manufacturing and marketing of
non-prescription medicines, vitamins and nutritional products,
including established brands such as Advil , Centrum , ChapStick ,
Dimetapp and Robitussin . Wyeth is one of the world's largest
research-driven pharmaceutical and health care products companies.
It is a leader in the discovery, development, manufacturing and
marketing of pharmaceuticals, vaccines, biotechnology products,
nutritionals and non-prescription medicines that improve the
quality of life for people worldwide. The Company's major divisions
include Wyeth Pharmaceuticals, Wyeth Consumer Healthcare and Fort
Dodge Animal Health. *These statements have not been evaluated by
the U.S. Food and Drug Administration. These products are not
intended to diagnose, treat, cure or prevent any disease. ** This
product is not intended to provide the daily intake of lutein. Take
with a diet rich in fruits and vegetables. DATASOURCE: Wyeth
CONTACT: Media, Milicent Brooks, Wyeth Consumer Healthcare,
+1-973-660-6588, , or Douglas Petkus, Wyeth, +1-973-660-5218, , or
Investors, Justin Victoria, Wyeth, +1-973-660-5340 Web Site:
http://www.wyeth.com/
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