WILLIAMS SONOMA LAUNCHES 10-CITY CULINARY TOUR WITH HESTAN COOKWARE
April 26 2017 - 9:00AM
Business Wire
To Celebrate the Launch of Hestan NanoBond™
Cookware, Williams Sonoma Debuts the #titaniumtour Testing the
Durability of New NanoBond™ Technology
Williams Sonoma, a member of the Williams-Sonoma, Inc.
(NYSE:WSM) portfolio of brands, is kicking off a four-month long,
nationwide cooking tour today to celebrate the launch of Hestan
NanoBond™ Cookware. The 2017 #titaniumtour is a 10-city tour
beginning in New York City, traveling across the United States,
with its final stop in San Francisco. Each city along the way will
feature an exclusive cooking demonstration from a local chef using
cookware that showcases the new Hestan ultra-durable NanoBond
technology. All proceeds from the tour will benefit No Kid Hungry,
a campaign ending childhood hunger in America by connecting
children and families in need with meals and cooking education.
This Smart News Release features multimedia.
View the full release here:
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The 2017 #titaniumtour is a 10-city tour
beginning in New York City, traveling across the United States,
with its final stop in San Francisco. Each city along the way will
feature an exclusive cooking demonstration from a local chef using
cookware that showcases the new Hestan ultra-durable NanoBond
technology. (Graphic: Business Wire)
NanoBond marks a true innovation for stainless steel cookware.
The patented, multilayer structure of titanium-based alloys bonds
directly to stainless steel through an environmentally friendly and
chemical-free process, creating thousands of superdense nano layers
on the cookware surface. The cookware is exceedingly resistant to
scratches, staining and salt pitting, and is proved four times more
durable than traditional stainless steel, maintaining beauty and
performance for a lifetime. The same NanoBond pan will be used by
each chef during the 10-city journey as a true test of its
durability.
“As the official launch partner for Hestan NanoBond we’re
excited to host the Titanium tour in 10 cities across the nation,
offering exclusive culinary experiences with top chefs in our
stores,” said Janet Hayes, President of Williams Sonoma. “NanoBond
exceeded our expectations and we can’t wait for customers around
the country to witness its unparalleled performance and durability
firsthand.”
The exciting live demonstrations and tastings will feature top
chefs from each region, taking place at Williams Sonoma store
locations. Williams Sonoma and Hestan are honored to present these
chefs taking part in the tour including:
- James Beard Award Winning Chef Michael
Anthony of Gramercy Tavern, New York, NY
- Chef Matt Jennings of Townsman, Natick,
MA
- Chef Brad Spence of Vetri, Prussia,
PA
- Chef Hugh Acheson of Empire State
South, Atlanta, GA
- Chef Matt Bolus of The 404 Kitchen,
Nashville, TN
- Chef Jorge Guzman of Surly Brewing
Co./Brewer’s Table, Edina, MN
- Chef Chris Shepherd of Underbelly,
Houston, TX
- James Beard Award Winning Chef Renee
Erickson, Bellevue, WA
- Chef Kris Yenbamroong of NIGHT +
MARKET, Beverly Hills, CA
- Chef Thomas McNaughton of Ne Timeas
Restaurant Group, San Francisco, CA
The $15 per person entry price includes a cooking demonstration
and tasting of the chef’s prepared recipe with proceeds benefitting
No Kid Hungry. For more information regarding the 2017
#titaniumtour and event tickets see below.
- Wednesday, April 26 from 6:30-8pm, New
York, NY, Chef Michael Anthony of Gramercy Tavern at Williams
Sonoma Columbus Circle:
https://wscolumbuscircle-titaniumtour.eventbrite.com
- Thursday, May 11 from 6:30-8pm, Natick,
MA, Chef Matt Jennings of Townsman at Williams Sonoma Natick:
https://wsnatick-titaniumtour.eventbrite.com
- Thursday, May 25 from 6:30-8pm,
Prussia, PA, Chef Brad Spence of Vetri at Williams Sonoma King of
Prussia: https://wskop-titaniumtour.eventbrite.com
- Monday, June 5 from 6:30-8pm, Atlanta,
GA, Chef Hugh Acheson at Williams Sonoma Ponce City Market:
https://wsponce-titaniumtour.eventbrite.com
- Thursday, June 15 from 6:30-8pm,
Nashville, TN, Chef Matt Bolus of The 404 Kitchen at Williams
Sonoma Green Hills Mall:
https://wsgreenhills-titaniumtour.eventbrite.com
- Thursday, June 29 from 6:30-8pm, Edina,
MN, Chef Jorge Guzman of Surly Brewing at Williams Sonoma Edina:
https://wsedina-titaniumtour.eventbrite.com
- Thursday, July 13 from 6:30-8pm,
Houston, TX, Chef Chris Shepherd of Underbelly at Williams Sonoma
Highland Village:
https://wshighlandvillage-titaniumtour.eventbrite.com
- Thursday, July 27 from 6:30-8pm,
Bellevue, WA, James Beard Award Winning Chef Renee Erickson at
Williams Sonoma Bellevue Square:
https://wsbellevue-titaniumtour.eventbrite.com
- Thursday, August 17 from 6:30-8pm,
Beverly Hills, CA, Chef Kris Yenbamroong of NIGHT + MARKET at
Williams Sonoma Beverly Hills:
https://wsbeverlyhills-titaniumtour.eventbrite.com
- Wednesday, August 23 from 6:30-8pm, San
Francisco, CA, Chef Thomas McNaughton of Ne Timeas Restaurant Group
at Williams Sonoma Post Street:
https://wsunionsquare-titaniumtour.eventbrite.com
To learn more about the tour visit:
https://williams-sonoma.com/titaniumtour
ABOUT WILLIAMS SONOMA
Since its founding by Chuck Williams in 1956, the Williams
Sonoma brand has been bringing people together around food. A
member of Williams-Sonoma, Inc. (NYSE: WSM) portfolio of brands,
Williams Sonoma is a leading specialty retailer of high-quality
products for the kitchen and home, providing world-class service
and an engaging customer experience. Products include cookware,
cooks’ tools, cutlery, electrics, bakeware, food, tabletop and bar,
outdoor, cookbooks, as well as furniture, lighting and decorative
accessories. Each store offers cooking classes and tastings
conducted by expert culinary staff. A comprehensive gift registry
program for weddings and other special events is available in
stores and online. On williams-sonoma.com and the
Williams-Sonoma blog, Taste, customers can find recipes, tips,
and techniques that help them create delicious meals and wonderful
memories. Williams-Sonoma is also part of an active community on
Facebook, Instagram, Twitter, Pinterest, Google+ and YouTube.
ABOUT HESTAN
Based in Napa Valley, California, Hestan was founded by cookware
icon Stanley Cheng, CEO Meyer Corporation. Hestan is a culinary
brand made up of innovative chefs, vintners and engineers who are
reinventing the way we cook. From the molecular structure of
cookware to the technique of cooking itself, Hestan is forging new
culinary ground with thoughtful design and ceaseless passion.
Hestan is shaking up the category by establishing a brand that is
forward thinking and brings true vision through investing in
developing innovative technologies and kitchen products. Hestan is
made up of six distinct sub-brands: Hestan Vineyards, Hestan
Commercial, Hestan Outdoor, Hestan Residential, Hestan Culinary and
Hestan Smart Cooking. For more information, visit Hestan.com.
ABOUT NO KID HUNGRY
No child should go hungry in America, but 1 in 6 kids will face
hunger this year. Using proven, practical solutions, No Kid Hungry
is ending childhood hunger today by ensuring that kids start the
day with a nutritious breakfast and families learn the skills they
need to shop and cook on a budget. When we all work together, we
can make sure kids get the healthy food they need. No Kid Hungry is
a campaign of national anti-hunger organization Share Our Strength.
Join us at NoKidHungry.org.
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version on businesswire.com: http://www.businesswire.com/news/home/20170426005471/en/
Williams SonomaLauren Tarzia, 415-616-7809ltarzia@wsgc.com
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