Wayfair Teams Up with HGTV’s “Brother vs. Brother” for the Fourth Consecutive Year
May 30 2017 - 7:30AM
Business Wire
Online Home Retailer Invites Viewers in U.S.
and Canada to Access and Shop the Looks Featured in Home
Improvement and Flipping Competition Series
Wayfair Inc. (NYSE:W), one of the world’s largest online
destinations for home furnishings and décor, today announced a
collaboration with HGTV hit series “Brother vs. Brother” for the
fourth year in a row in the U.S., and for the first time in Canada
to provide Wayfair.ca shoppers with similar programming. Now in its
fifth season, the home improvement and house flipping show will
feature Jonathan and Drew Scott going head-to-head to see who can
make the biggest profit, as they renovate two waterfront homes in
Galveston, Texas, a new location for one of the few competitive
series on HGTV.
Wayfair’s partnership with HGTV combines popular home design
programming with the world’s largest selection of furniture and
décor, making it easy and affordable for home enthusiasts to shop
the looks they see on the show on Wayfair.com or watch the show
after browsing the products on site.
“HGTV is a valued partner of Wayfair and we’re excited to launch
another integration that brings accessible decorating solutions to
everyone,” said Nancy Go, vice president of brand marketing,
Wayfair. “This fun and competitive series will not only inspire
viewers, but it will show them how they can achieve the looks they
see on TV from the comfort of their home, by shopping Wayfair.”
The six-episode competition series showcases the Scott brothers
renovating and reselling homes along the Gulf Coast of Texas. As
part of the integration, the properties will be outfitted with
furniture and coastal decor from Wayfair’s vast selection of more
than 8 million products. Viewers can easily shop their favorite
looks from the series through daily sales events on Wayfair.com and
Wayfair.ca.
Season five of “Brother vs. Brother” will premiere in the
U.S. on Wednesday, May 31 at 9 p.m. ET on HGTV, and in
Canada on Monday, June 5 at 9 p.m. ET. The “Brother vs.
Brother” daily sales event on Wayfair.com will run through July 13
and on Wayfair.ca through July 18.
About Wayfair
Wayfair Inc. offers an extensive selection of home
furnishings and décor across all styles and price points.
The Wayfair family of sites includes:
- Wayfair, an online destination for all
things home
- Joss & Main, where beautiful
furniture and finds meet irresistible savings
- AllModern, unbelievable prices on
everything modern
- DwellStudio, unexpected modern design
for everyday life
- Birch Lane, a collection of classic
furnishings and timeless home décor
Wayfair generated $3.6 billion in net revenue for
the twelve months ended March 31, 2017. Headquartered
in Boston, Massachusetts with operations
throughout North America and Europe, the company
employs more than 5,700 people.
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version on businesswire.com: http://www.businesswire.com/news/home/20170530005391/en/
Media Relations:Wayfair Inc.Julie Cassetina, 617-532-6100
x6946PR@wayfair.comorInvestor Relations:Julia
DonnellyIR@wayfair.com
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