Waste Connections of Colorado and RecycleBank Team Up to Increase Recycling Volumes in the Centennial State
September 29 2009 - 10:40AM
PR Newswire (US)
Colorado is First in the Rocky Mountain Region to Feature
RecycleBank NEW YORK, Sept. 29 /PRNewswire/ -- RecycleBank®, the
premier recycling rewards program, announced today that it has
joined forces with Waste Connections of Colorado to dramatically
increase household recycling volumes in 10 Denver suburbs and
Colorado Springs. Already a success in 20 states and in the United
Kingdom, RecycleBank encourages people to recycle by rewarding
households with Points for their efforts. These Points are
redeemable at local and national retailers, restaurants, grocers,
and more. Colorado is the first state in the Rocky Mountain Region
to feature the RecycleBank program and Waste Connections of
Colorado is the only hauler to offer the program in the state.
"We're proud to partner with Waste Connections of Colorado to bring
our recycling rewards program to its customers in the Centennial
State, proving that environmental solutions offer great economic
value," RecycleBank co-founder and CEO Ron Gonen said. "Waste
Connections of Colorado has truly exhibited environmental
leadership, showing area residents that recycling is something that
they can do today to truly make a difference tomorrow." "Partnering
with RecycleBank is a great way to protect our environment,
invigorate our local economies, keep our communities clean, and
deliver meaningful, everyday savings to our customers," Waste
Connections Central Regional Vice President Phil Rivard said.
"Everybody wins." Over the next month, new 96-gallon recycling
carts will be delivered to Waste Connections customers in suburbs
north of Denver - Brighton, Broomfield, Erie, Firestone, Frederick,
Fort Lupton, Lafayette, Louisville, Superior, and Westminster - and
in Colorado Springs and the surrounding cities of Fountain,
Monument, and Peyton/Falcon. The recycling carts include an ID tag
that matches the cart to the household address and account number.
Waste Connections trucks, retrofitted with special technology,
track recycling activity, and the amount recycled is converted into
RecycleBank Points. Similar to frequent flier programs, the more a
family recycles, the more RecycleBank Points each household earns.
RecycleBank Points are redeemable for rewards, gift cards,
groceries and products from national reward partners such as
Coca-Cola, Kraft Foods, Dick's Sporting Goods, CVS/pharmacy, and
Bed, Bath & Beyond, as well as from a host of local
participating businesses in more than 20 categories that include
food and grocery, sports and recreation, entertainment,
restaurants, health and beauty. There is also an option to donate
Points to local school environmental programs and to non-profit
organizations. "By encouraging households to recycle with the added
incentive of RecycleBank rewards, Waste Connections of Colorado
collects more recyclables, reducing waste otherwise destined for
landfill disposal," Rivard said. "Moreover, it's easier than ever
for residents to recycle - the new program brings with it
single-stream recycling, in which households can place all
acceptable recycling materials into one cart without having to sort
paper, plastic, tin, and glass separately." RecycleBank services
more than one million people across 20 states. By cumulative
recycling efforts, those households have recycled more than 300,000
tons of material, saving more than 194 million gallons of oil and
close to 3 million trees. For more information on RecycleBank,
visit http://www.recyclebank.com/. The rewards-for-recycling
program begins Nov. 2, 2009. For more information on Waste
Connections of Colorado, visit
http://www.wasteconnectionsofcolorado.com/. ABOUT RECYCLEBANK
RecycleBank® is a rewards program that motivates people to recycle.
Using the RecycleBank proprietary three-step process Recycle,
Record, Reward(TM), we quickly and easily measure the amount of
material each home recycles and then convert that activity into
RecycleBank Points that can be used at hundreds of local and
national rewards partners. RecycleBank is simple to implement,
market-driven, and proven to work; saving municipalities' money and
rewarding citizens for their environmental stewardship. Kleiner,
Perkins, Caulfield and Byers, RRE Ventures, The Westly Group and
Sigma Partners are institutional shareholders. Ron Gonen, the
co-founder and CEO, is the largest individual shareholder. A global
company with offices in the United States, United Kingdom, and
Canada, RecycleBank is headquartered in New York City. RecycleBank
was recently honored as a 2009 World Economic Forum Technology
Pioneer and has been named as a 2009 Champion of the Earth by the
United Nations. Visit http://www.recyclebank.com/ for more
information. Fan us at http://www.facebook.com/RecycleBank and
follow us at http://www.twitter.com/RecycleBank. ABOUT WASTE
CONNECTIONS Waste Connections, Inc., (NYSE:WCN) is an integrated
solid waste services company that provides solid waste collection,
transfer, disposal and recycling services in mostly secondary
markets in the Western and Southern U.S. The Company serves more
than one million residential, commercial and industrial customers
from a network of operations in 23 states. The company also
provides intermodal services for the movement of containers in the
Pacific Northwest. Waste Connections, Inc., was founded in
September 1997 and is headquartered in Folsom, Calif. For more
information, please visit http://www.wasteconnections.com/.
DATASOURCE: RecycleBank CONTACT: Melody Serafino, Group SJR ,
+1-646-833-0206, Web Site: http://www.recyclebank.com/
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