More than nine thousand people tuned in live
to watch the New York Fashion Week show and buy pieces from the
Brazilian brand's Summer 2024 collection directly from the
catwalk
Brands can increase order volume up to 125%
with VTEX Live Shopping App
NEW
YORK, Sept. 20, 2023 /PRNewswire/ -- PatBO, a
women's fashion brand founded by the designer Patrícia Bonaldi, saw
a 300% increase in its ecommerce revenue* on Saturday, September 9, following a Live Shopping
session in partnership with VTEX, the global enterprise digital
commerce platform. During the livestream, more than nine
thousand people watched the live presentation of the Summer 2024
collection directly from the New York Fashion Week catwalk. For the
first time, customers were able to buy the pieces directly from the
launch.
Brands can increase order volume up to 125%
with VTEX Live Shopping App
During the 20 minute live broadcast, which used the VTEX Live
Shopping App, PatBO received 16,000 likes* and more than 1,000
comments*, showing the power of this feature to reinforce brand
strength and customer loyalty.
"The public engagement during live shopping sessions results in
significant increases in sales for brands. In addition to the 300%
increase in revenue*, PatBO recorded a 79% increase in the average
order value* and a 125% increase in the number of orders placed on
the ecommerce* during the broadcast of its New York Fashion Week
show, compared to Saturdays without a live broadcast shopping,"
said Daniela Jurado, executive
vice-president at VTEX North America.
"I have always been passionate about the union of technology and
fashion. We believe Live Shopping is a powerful way to get closer
to our customers, personalizing the shopping experience through
interaction with our team," said Patrícia Bonaldi, founder and
creative director of PatBO. "Alongside VTEX, being a pioneer in
this Live Shopping experience allows us to offer a really immersive
experience to our customers with New York Fashion Week, as well as
enabling pre-sales of all products shown on the catwalk."
VTEX's Solution
VTEX's native Live Shopping solution allows to boost sales while
increasing the average consumer online session time by five fold.
It also helps participants interact directly with product experts,
generating more immersive experiences from in-person shopping to
the digital world. In Live Shopping, brands can monitor the
performance of live events with metrics like number of
participants, how many products were added to carts, average order
value, likes, shares and more. This insight into consumer behavior
and preferences allows brands and retailers to better optimize
their range of products and continually improve upon their end-user
experience, creating greater engagement and increasing conversion
by up to 30% during live shopping events.
The VTEX Live Shopping App is also available and fully
functional for brands and retailers using digital commerce
platforms other than VTEX. Brands like Adidas, Samsung, Sony and
many others have also engaged on VTEX Live Shopping by doing a
simple set-up to their current ecommerce.
PatBO Summer 2024 collection
"Tropicália", the summer collection from PatBO, the only
Brazilian brand on the official New York Fashion Week calendar, is
inspired by the seventies and celebrates the fusion between the
brand's exquisite artisanal skills and the vibrancy of the decade.
Each piece transports the artisanal expertise back to the
seventies, highlighting the meticulous craftsmanship and attention
to detail that characterize PatBO's signature style and highlights
the power of Brazilian creativity and the ability to tell
narratives through fashion design.
About VTEX
VTEX (NYSE: VTEX) is the enterprise digital commerce platform
where forward-thinking CEOs and CIOs smarten up their investments.
Our composable and complete platform helps brands and retailers
modernize their stack and reduce maintenance costs by rapidly
migrating from legacy systems, connecting their entire value chain,
and making inventory and fulfillment their strength.
As a leader in digital commerce, VTEX is trusted by more than
2,600 B2C and B2B customers, including Carrefour, Colgate,
Motorola, Sony, Stanley Black &
Decker, and Whirlpool, having over 3,400 active online stores
across 38 countries (as of FY ended on December 31, 2022). For more information, visit
www.vtex.com.
Press Contacts For VTEX
WalkerSands - vtex@walkersands.com
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SOURCE VTEX