Premiered Innovative Suite of Advanced
Advertising, Expanded Content Line-up and Enhanced Audience
Engagement
VIZIO (NYSE: VZIO) brought together agency, content and
technology partners for a week of events in New York to demonstrate
the power of its Smart TV operating system and unveil technology
advancements designed to enhance the viewing experience for the
millions of Americans who begin their viewing journey with VIZIO
every day. The festivities were part of the annual IAB NewFronts, a
series of events designed to help media buyers connect with next
generation entertainment companies.
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the full release here:
https://www.businesswire.com/news/home/20220509005861/en/
The VIZIO Team at Moonlight Studios
(Photo: Business Wire)
Kicking off the week was a special 2022 IAB NewFronts
Presentation. VIZIO utilized an immersive studio experience as a
backdrop to demonstrate new advertising technologies, expanded
content offerings and use cases for its industry leading Smart TV
data which is used widely by the measurement industry.
VIZIO invited virtual attendees into its immersive VIZIO house
experience which also served as the backdrop for the in-person
event at Moonlight Studios, a new futuristic showroom and “extended
reality” studio in SoHo that invited attendees into elements of the
production and to step into the VIZIO experience. Interested
parties can request an on demand viewing of the presentation by
emailing press@vizio.com.
Adam Bergman, VP of National Ad Sales, hosted both
presentations, with feature walkthroughs from key leaders
responsible for the rapid growth of VIZIO’s data-driven offerings,
including special opening remarks from Mike O’Donnell, Chief
Revenue and Growth Officer for VIZIO.
To celebrate its 20 year anniversary, VIZIO hosted a party in
New York, inviting colleagues, partners and members of the industry
to toast 20 years of innovation in TV and over 100 million
connected devices sold in America.
Throughout the week, members of the VIZIO team invited partners
across the TV ecosystem to a VIP experience on an outfitted VIZIO
bus that showcased the latest VIZIO TV and Sound Bar innovations
with the benefits of VIZIO’s integrated hardware and software
approach on full display.
“Coming together for our first in-person NewFront presentation
gave our team the opportunity to bring VIZIO’s mission to life and
connect directly with the top media buyers in the industry to
showcase our award-winning operating system and data-driven
approach that provides personalized experiences for all VIZIO
viewers,” said Adam Bergman, VP of Sales for VIZIO. “VIZIO is now a
must-have line item for ad investment strategies in order to reach
the tens of millions of people who depend on VIZIO for their
viewing journey.”
Highlights from VIZIO’s NewFront presentation
include:
The VIZIO User Experience
Liz Buhn, Senior Director of Content and Partner Marketing
showcased the award-winning integrated operating system that is
built into all VIZIO Smart TVs. VIZIO takes a data-informed
approach to surface the most relevant and timely content for
millions of viewers every time they turn on the TV.
WatchFree+
Katherine Pond, VP of Business Development, demonstrated the
explosion of premium streaming partners and the owned and operated,
free streaming service, WatchFree+, which is the No. 2 ad-supported
streaming service on VIZIO. WatchFree+ includes access to over 250
free ad-supported channels, over 5,000 free on demand titles and
VIZIO exclusives including the upcoming premiere of @Home with
Tori, a 10-episode lifestyle series starring and produced by
actress and TV personality, Tori Spelling.
VIZIO Features
Content Manager Ethel Alvarez, and VP of Engagement Steve DeMain
provided the latest from VIZIO Features, where programming
decisions are informed and influenced by opt-in viewership data.
This includes content channels like Polaris, to highlight hip-hop
culture, Fork & Flight for food and travel lovers, KickBack for
action and adventure lovers, Love Always for all the rom-com folks
and pop-up channels for holiday and tentpole events.
VIZIO Analytics & Inscape Data
Director of Media Insights and Analytics Devin Fallon discussed
how VIZIO’s ACR data powers VIZIO’s audience and attribution
offering and introduced a new service for advertisers —VIZIO
Analytics.
Inscape’s VP of Product, Data Science and Analytics Charbel
Makhoul and Senior Director of Data Strategy Ken Norcross provided
a deep dive into Inscape’s currency grade data from 20 million
opted-in connected devices that powers personalization and advanced
viewing features for VIZIO, fueling the measurement revolution in
TV.
The VIZIO Audience
Nyma Quidwai, Senior Director of Client Services, introduced the
diverse and dynamic VIZIO Audience, including hard-to-reach
Millennials and Gen Z’s, all the way to Gen Xers and Baby Boomers,
kids & families, multicultural audiences, sports fans, gamers,
cinephiles and more.
VIZIO Ad Innovation
VP of Product Management Oz Lang showcased the latest
advancements in VIZIO’s direct-to-device business, including
cutting-edge products like VIZIO’s cross-device Household Connect
offering and VIZIO’s solution for bridging linear and digital
viewing experiences with the newly introduced Jump View offering,
an innovation created to enhance the viewing experience and allow
consumers to "jump” from a program into more episodes in a
streaming environment.
VIZIO Addressable
Nicole Cannizzaro, Addressable Manager of Network Partnerships,
introduced VIZIO ENACT— a proprietary suite of advertising
technologies built to accelerate the adoption of directed,
addressable advertising across all forms of television.
To view the presentation in its entirety, please contact
press@vizio.com.
About VIZIO Ads
VIZIO Ads was created to help deliver a more relevant
advertising experience to consumers and brands alike. Offering
premium, addressable advertising inventory inside of WatchFree+ and
within popular TV channels and apps, VIZIO Ads gives advertisers
the ability to reach new audiences with relevant messages at the
right time. VIZIO Ads gives its customers personable service,
app-level transparency and screen-level verification to ensure
brands can invest with confidence across one of the largest smart
TV footprints in the U.S.
About VIZIO
Founded and headquartered in Orange County, California, our
mission at VIZIO Holding Corp. (NYSE: VZIO) is to deliver immersive
entertainment and compelling lifestyle enhancements that make our
products the center of the connected home. We are driving the
future of televisions through our integrated platform of
cutting-edge Smart TVs and powerful operating system. We also offer
a portfolio of innovative sound bars that deliver consumers an
elevated audio experience. Our platform gives content providers
more ways to distribute their content and advertisers more tools to
connect with the right audience.
For more information, visit VIZIO.com and follow VIZIO on
Facebook, Twitter, and Instagram.
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version on businesswire.com: https://www.businesswire.com/news/home/20220509005861/en/
Press Contact for VIZIO: Jodie McAfee press@vizio.com
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