VIZIO Introduces Jump Ads to Connect Linear TV With Streaming
March 31 2022 - 1:28PM
Business Wire
FOX is leveraging the capability to drive
interactivity, content discovery and deeper engagement for the
series premiere of its new comedy ‘Welcome to Flatch’
VIZIO (NYSE: VZIO) today introduced a beta program for an
innovative new cross-platform viewing solution called Jump Ads,
designed to bridge the gap between linear TV and streaming
services.
This press release features multimedia. View
the full release here:
https://www.businesswire.com/news/home/20220331005913/en/
VIZIO Introduces Jump Ads to Connect
Linear TV With Streaming (Graphic: Business Wire)
Jump Ads give participating programmers and brands the ability
to present an interactive overlay at the conclusion of linear TV
programs, directing viewers into a supporting app on VIZIO’s
operating system to continue their viewing experience.
FOX, the first partner to test the feature, is placing Jump Ads
at the end of the premiere episode for its new docu-comedy “Welcome
to Flatch.” The Jump Ads will prompt viewers to continue watching
additional episodes of the program or catch up on past episodes on
the FOX Now App, where FOX is streaming the first seven episodes of
the season on-demand the same day as the premiere. This allows
viewers to seamlessly extend their viewing experience with a single
click of a button, enhancing the smart TV experience for both
viewers and content providers alike.
According to Accenture, 60% of viewers are frustrated with the
process of navigating between different streaming services and
apps. Providing viewers with the ability to easily continue
watching the content they just enjoyed eliminates that confusion
and answers the ever-growing question of “what do I watch
next?”
By encouraging and increasing viewership across formats, Jump
Ads gives content providers a new opportunity to engage viewers
beyond a single linear session with the ability to fully control
and customize the user journey between platforms. This includes the
ability to choose at what point of the show the ads will appear,
how often they appear, and even to which app the overlay points.
VIZIO is currently working with additional content providers and
brands on a variety of integrations.
"In our eyes, all TV is CTV, and we're on a mission to bridge
the gap between linear and streaming," said Adam Bergman, VP of
National Ad Sales at VIZIO. "Jump Ads are another big step in the
right direction, as they simplify content discovery and navigation,
and create more engaging, interactive viewing experiences for
consumers."
“Clearly, the viewing experience has changed, with both linear
and streaming playing an integral role for the foreseeable future,”
said Natalie Park, SVP, Marketing Strategy and Media at FOX
Entertainment. “Innovations like Jump Ads that integrate these
formats for viewers create a better live, tune-in experience that
caters to the on-demand expectation that the binge-watching
cultural phenomenon has created.”
Jump Ads leverage VIZIO’s Inscape ACR technology to recognize
when a program participating in the Jump Ads program is on air, as
well as additional proprietary VIZIO software to then target and
serve the overlay to the viewer in real-time.
More About Welcome to Flatch:
Airing Thursdays at 9:30pm ET/PT and inspired by BBC Studios’
BAFTA-winning BBC format, “This Country,” “Welcome to Flatch” is
written and executive-produced by Emmy and Golden Globe Award
winner Jenny Bicks (“Sex and the City,” “The Greatest Showman”) and
directed and executive-produced by DGA Award winner and Emmy
nominee Paul Feig (“The Office,” “Bridesmaids”), who also wrote two
episodes. When a documentary crew sets out to explore the lives of
residents in a small American town – their dreams, their concerns –
they stumble upon the midwestern town of Flatch, which is made up
of many eccentric personalities. It’s a place you want to visit and
maybe even stay. If there was a decent motel. Which there is not.
The comedy stars newcomer Holmes, Sam Straley (“The Kids Are
Alright”), Seann William Scott (“Lethal Weapon,” “American Pie”
franchise), Aya Cash (“The Boys,” “You’re the Worst”), newcomers
Justin Linville and Krystal Smith, and Taylor Ortega
(“Succession”). The first seven episodes of “Welcome to Flatch” can
be seen across non-linear platforms, including Hulu, FOX Now and On
Demand.
More About VIZIO Ads
VIZIO Ads was created to help deliver a more relevant
advertising experience to consumers and brands alike. Offering
premium, addressable advertising inventory inside of WatchFree+ and
within popular TV channels and apps, VIZIO Ads gives advertisers
the ability to reach new audiences with relevant messages at the
right time. VIZIO Ads gives its customers personable service,
app-level transparency and screen-level verification to ensure
brands can invest with confidence across one of the largest smart
TV footprints in the U.S.
Learn more here: www.vizioads.com.
About VIZIO
Founded and headquartered in Orange County, California, our
mission at VIZIO Holding Corp. (NYSE: VZIO) is to deliver immersive
entertainment and compelling lifestyle enhancements that make our
products the center of the connected home. We are driving the
future of televisions through our integrated platform of
cutting-edge Smart TVs and powerful operating system. We also offer
a portfolio of innovative sound bars that deliver consumers an
elevated audio experience. Our platform gives content providers
more ways to distribute their content and advertisers more tools to
target and dynamically serve ads.
For more information, visit VIZIO.com and follow VIZIO on
Facebook, Twitter, and Instagram.
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version on businesswire.com: https://www.businesswire.com/news/home/20220331005913/en/
Press Contact for VIZIO: Melissa Hourigan Fabric Media
720-608-1919 melissa@fabricmedia.net
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