The companies announced the multi-year renewal of their brand
license for Jimmy Styks, a SUP market leader acquired by Vista
Outdoor in 2015 that now falls under the company’s Revelyst
segment.
Vista Outdoor Inc. (NYSE: VSTO), the parent company of 41
renowned brands that design, manufacture and market sporting and
outdoor lifestyle products to consumers around the globe, and water
sports products manufacturer Sport Dimension Inc. today announced
the renewal of their Jimmy Styks LLC brand license with a global,
multi-year partnership. Jimmy Styks, a portfolio brand of Revelyst,
the recently renamed Outdoor Products segment of Vista Outdoor, is
a stand-up paddleboard (SUP) market leader, dedicated to
cutting-edge design and quality manufacturing of SUP products and
accessories.
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The companies announced the multi-year
renewal of their brand license for Jimmy Styks, a SUP market leader
acquired by Vista Outdoor in 2015 that now falls under the
company’s Revelyst segment. (Graphic: Business Wire)
Vista Outdoor acquired Jimmy Styks in 2015 and began a brand
license partnership with Sport Dimension Inc. in 2020. Jimmy Styks’
SUP portfolio provides easy-to-use platforms for water sport
enthusiasts engaging in activities ranging from personal fitness to
fishing. The company offers nearly 30 SKUs in epoxy and inflatable
boards, as well as accessories. The brand, which is part of
Revelyst’s Outdoor Performance platform, offers key water sports
growth opportunities for Revelyst following Vista Outdoor’s planned
separation of its Outdoor Products segment into a standalone public
company.
“We are excited to announce the continuation of our brand
license partnership with Sport Dimension Inc., which will keep the
Jimmy Styks legacy intact for years to come,” said Jordan Judd,
President and General Manager, Outdoor Performance, Revelyst. “The
brand’s inflatable paddleboards, kayaks and accessories are
unsurpassed in the market, having received accolades in numerous
publications for innovative, user-friendly designs. Having a
category leader like Jimmy Styks is a boon for Revelyst as we look
to grow the brand’s product offering and market reach.”
As a leading manufacturer and distributor in the water sports
industry, Sport Dimension Inc. is the ideal partner for Revelyst
and Jimmy Styks as the companies look to expand the brand’s profile
and product offering. Like Revelyst, Sport Dimension Inc. is
focused on driving innovation and delivering consumers with
products that enhance their outdoor adventures.
“At Jimmy Styks, our passion for water sports transcends the
ordinary,” said PJ Elbing, Brand Manager, Sport Dimension Inc.
“Whether you’re embarking on a tranquil journey across a serene
lake, navigating through coastal waterways, or embracing the thrill
of a river run, you can trust our products to offer unmatched
stability, agility, and resilience. We don’t just make inflatables;
we meticulously craft a harmonious blend of convenience,
performance, and durability, setting benchmarks that challenge our
traditional hard counterparts. We’re extremely pleased to partner
with Revelyst and invite water sports fanatics to experience the
Jimmy Styks difference.”
Below is a sampling of Jimmy Styks’ industry-leading
products:
- New – Pescado 11'6" Fishing Hybrid 2-In-1 iSUP/Kayak:
The Pescado 2-in-1 iSUP and kayak was designed with the fishing
enthusiast at heart. This exceptional hybrid allows for smooth
switching between kayaking and paddleboarding, thanks to its
easy-to-detach seat, footrest, and bespoke fishing pole
mounts.
- All-Around – Puffer 11' Inflatable SUP The Puffer 11'
Inflatable SUP is an agile & speedier all-around iSUP that
offers an exhilarating ride for those yearning to embrace the
thrill of the open water. With its slim design, the Puffer ensures
faster, smoother glides, making every journey a thrilling
exploration.
- Long-Distance – Channel 11'6" Inflatable SUP The Channel
11'6'' Inflatable SUP is the ultimate choice for experienced
paddlers seeking long-distance touring prowess.
- Top-Selling Beginner – Mutt 10'4" Inflatable SUP The
Mutt 10'4" Inflatable SUP is a compact yet wide board that offers
remarkable stability, giving beginners confidence on the
water.
- Boost Seascooter Dive into a world of underwater
exploration with the Boost Seascooter. Engineered with a
streamlined dual-handle and powered by a potent lithium-ion
battery, this compact single-motor design promises precision and
agility beneath the waves.
About Vista Outdoor Inc. Vista Outdoor (NYSE: VSTO) is
the parent company of more than three dozen renowned brands that
design, manufacture and market sporting and outdoor products.
Brands include Bushnell, CamelBak, Bushnell Golf, Foresight Sports,
Fox Racing, Bell Helmets, Camp Chef, Giro, Simms Fishing, QuietKat,
Stone Glacier, Federal Ammunition, Remington Ammunition and more.
Our reporting segments, Outdoor Products (Revelyst) and Sporting
Products, provide consumers with a wide range of
performance-driven, high-quality and innovative outdoor and
sporting products. For news and information, visit our website at
www.vistaoutdoor.com.
About Revelyst Revelyst, a segment of Vista Outdoor Inc.
(NYSE: VSTO), is a collective of makers that design and manufacture
performance gear and precision technologies. Our category-defining
brands leverage meticulous craftsmanship and cross-collaboration to
pursue new innovations that redefine what is humanly possible in
the outdoors. Portfolio brands include Foresight Sports, Bushnell
Golf, Fox, Bell, Giro, CamelBak, Bushnell, Simms Fishing and more.
For more information, visit our website at www.revelyst.com.
About Jimmy Styks LLC Jimmy Styks has been offering
Adventure For All with a line of Stand Up Paddleboards since 2013.
In 2021 Jimmy Styks reintroduced the Puffer iSUP for sale online
and for 2022 the brand was relaunched with a leading-edge range of
SUP, iSUP, Kayaks, Water Mats, and Accessories. With this expanded
range, Jimmy Styks brings quality craftsmanship and premium quality
to key products that will align Jimmy Styks as an industry leader.
Learn more about the Jimmy Styks range via
https://jimmystyks.com
About Sport Dimension Ltd. Igniting Adventure, Inspiring
Thrills. Pioneering aquatic adventures since 1992, now driving
innovation in outdoor sports, aquatic gear, iconic toys, and
micro-mobility. Sport Dimension is a leading manufacturer and
distributor in the water sports industry. Spanning surf, turf, and
road, we continually expand and drive innovation & adventure in
every step of our journey.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20231212678786/en/
Vista Outdoor and Revelyst Media Contact: Eric
Smith 720-772-0877 media.relations@vistaoutdoor.com
Jimmy Styks and Revelyst Brand Licensing Contact: Jason
Brodbeck Vice President Brand Licensing 443-601-5583
jason.brodbeck@vistaoutdoor.com
Sport Dimension Media Contact: PJ Elbing 800-678-7873
pelbing@sportdimension.com
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