A new integrated marketing solutions agency for
the evolving brand experience and live events industries
LAS
VEGAS, March 30, 2022 /PRNewswire/ -- GES, a
leading global provider of exhibition services, brand experiences
and live event venue services introduces its newest venture Spiro™,
an integrated marketing solutions agency. Spiro strengthens GES'
abilities to manage traditional events and offers a new set of
capabilities to deliver heightened experience dividends for the
ways events have transformed.
Spiro sees in-person, virtual and hybrid events alike as
opportunities for immersive, interactive storytelling and brand
loyalty-building. Enhanced services include Annual Meetings;
Strategic Event Management & Production including design,
development, management, and execution of events; Virtual or Hybrid
Events & Experiences, where the team designs, activates and
produces virtual and hybrid events of any kind; and
Community-Centered Experience Design, for those companies who
endeavor to support and elevate their communities.
"Due to the changing marketplace, the needs of our corporate
clients have shifted, "said GES Executive Vice President N.A.
Exhibitions Jeff Quade. "The
evolution of Spiro, formerly Brand Experiences, allows us to
leverage enhanced service offerings any time of the year to our
valued Corporate Accounts and Events partners.
Spiro will continue to complement our exhibitions business where
we continue to provide best-in-class services for our clients and
carry on the legacy of excellence GES Exhibitions has always
provided."
About GES
GES, a Viad Corp (NYSE: VVI) company with a legacy spanning more
than 90 years, is a global live events company providing exhibition
services, brand experiences, and live event venue services
throughout the U.S., Canada,
Europe, and the Middle East. GES offers the right blend of
experience, fresh ideas, and deep industry knowledge. The company's
award-winning services combined with accommodations, event
technology, and innovative tools help you optimize your events -
making all aspects of planning and execution simple and worry-free.
GES' passionate team of highly skilled experts works side-by-side
with you to deliver impactful, creative, and data-driven solutions
to capture the full value of your shows. GES partners with leading
brands and shows and has been recognized with many prestigious
industry awards. For more information, visit www.ges.com.
About Spiro
Spiro, part of the GES collective and Viad Corp (NYSE: VVI), is
a world-class integrated marketing solutions agency that brings
clients' visions to life by redefining human connections with
innovation and immersive storytelling for live, virtual, and hybrid
experiences – all with global scale. Spiro serves some of the
world's most valuable brands with a broad range of services,
including brand and platform strategy & planning, content
creation, exhibit & portfolio management, corporate meetings,
conferences & events, product launches, sponsorship
activations, and more. For more information on Spiro, part of the
GES collective, visit www.ThisIsSpiro.com.
Contact:
Spiro Media Contact
Jenn
Joseph, The Encore Agency
jenn@theencoreagency.com
602-329-8040
GES Media Contact
Christy
Ricketts, Director of Marketing
cricketts@ges.com
214-288-5646
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SOURCE GES