GES Launches Spiro™
Expanding Virtual, Hybrid & Traditional Special Event
Services of Leading Global Event Management
Company
LAS VEGAS, March 29, 2022 /PRNewswire/ -- There's a lot of
focus on "the way things used to be" and "getting back to
pre-2019," but neither conversation addresses the current
state of events and experiences. Rather than reflecting on a world
that was, or trying to predict what the future holds, GES, one of
the world's leading live event companies is taking a major step
toward embracing change, identifying new growth opportunities, and,
ultimately, redefining what it means to "come together."
GES, a leading global provider of exhibition services and live
event venue services introduces its newest venture Spiro™,
the brand experience agency for the NEW NOW™. Spiro strengthens
GES' abilities to manage traditional events and will offer a new
set of capabilities that deliver heightened experience dividends
for the ways events have now evolved.
"The launch of Spiro comes at a very opportune time for our
industry and clients," said Spiro's Global President, Jeff Stelmach. "The past two years have
reinforced the critical value of events and experiences in
connecting people. Now, some people might meet up in one place
while others are joining online. Some interactions take place
entirely online. It's not about meeting people with similar
interests in a single location – it's about people with similar
interests meeting up in the mediums where they are. We see
this not as a hurdle, but rather, as an opportunity to draw even
bigger audiences and attract attendees who might never have been
able to 'attend' live events before."
Skilled in analytic, strategic event management, creative design
and production, Spiro sees in-person, virtual and hybrid events
alike as opportunities for immersive, interactive storytelling and
brand loyalty-building.
"There have never been so many ways for businesses to
thoughtfully engage with their key audiences – and gain access to
new ones," said Spiro's Chief Marketing Officer, Carley Faircloth. "One of Spiro's key offerings
is creating Communities of Practice – a design approach that
positions events as catalysts for ongoing community. Through this
proprietary approach, experiences are elevated beyond the
transactional, to pay dividends to the experience deficit global
audiences now face."
While Spiro expands capabilities for in-person as well as
virtual, hybrid and integrated experiences, GES will continue as a
leader in to providing its full spectrum of traditional exhibition
services and tradeshows. For more about GES, visit GES.com. For
more about Spiro, visit www.ThisIsSpiro.com.
About GES
GES, a Viad Corp (NYSE: VVI) company with a legacy spanning more
than 90 years, is a global live events company providing exhibition
services, brand experiences, and live event venue services
throughout the U.S., Canada,
Europe, and the Middle East. GES offers the right blend of
experience, fresh ideas, and deep industry knowledge. The company's
award-winning services combined with accommodations, event
technology, and innovative tools help you optimize your events -
making all aspects of planning and execution simple and worry-free.
GES' passionate team of highly skilled experts works side-by-side
with you to deliver impactful, creative, and data-driven solutions
to capture the full value of your shows. GES partners with leading
brands and shows and has been recognized with many prestigious
industry awards. For more information, visit www.ges.com.
About Spiro
Spiro, part of the GES collective and Viad Corp (NYSE: VVI), is
a world-class brand experience agency that brings clients'
visions to life by redefining human connections with innovation and
immersive storytelling for live, virtual, and hybrid experiences –
all with global scale. Spiro serves some of the world's
most valuable brands with a broad range of services,
including brand and platform strategy & planning, content
creation, exhibit & portfolio management, corporate meetings,
conferences & events, product launches, sponsorship
activations, and more. For more information on Spiro, part of
the GES collective, visit www.ThisIsSpiro.com.
Media Contact:
Jenn
Joseph, The Encore Agency
602-329-8040
Jenn@TheEncoreAgency.com
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