UserTesting’s New Templates Help Mitigate Risk During Digital Product Development and Provide Greater Agility Amid Changing Market Conditions
July 26 2022 - 9:00AM
Business Wire
New templates are designed to help digital
product teams learn from customers faster and earlier in the
process with human insight, ultimately de-risking decisions without
slowing them down.
UserTesting (NYSE: USER), a leader in video-based human insight,
today announced the availability of new test templates for the
UserTesting® Human Insight Platform that help companies de-risk the
digital product development process, make smarter decisions earlier
in the process, and drive results like increasing customer
retention while reducing costs. With UserTesting’s new templates,
product teams can identify and validate ideas, concepts,
prototypes, and experiences before devoting precious development
cycles and costs associated with sprint cycles and failed product
launches. Organizations have an abundance of data about what their
customers are doing, but often don’t know what is driving
customers’ decisions or why. UserTesting helps them quickly
identify the challenges and make the right business decisions,
which can be critical during periods of fluctuating market
conditions.
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According to a recent Deloitte report, “Data suggests demand and
customer retention are at risk—particularly for products and
services consumers may 'feel' they can do without.” The report
discusses how customers are questioning rising prices, and how
companies can react in the face of challenging economic periods to
keep customers coming back.
Rather than getting trapped building products and services that
are not going to sell, and impact budgets with having to spend
money on re-work, digital product teams can identify where there is
opportunity to innovate, differentiate, or target unmet needs with
help from UserTesting’s new templates. Additionally, UserTesting
provides greater clarity into customers’ perceptions and changing
behaviors, as they can observe customers interacting with any
digital experience anytime and anywhere, and this provides greater
confidence in the development process.
This UserTesting template bundle is ideal for digital product
teams and includes pre-built test plans that help them:
- Discover and rank customer problems more quickly and
accurately
- Learn about customers’ pains and gains earlier
- Prioritize new features to build what customers are looking
for
- Validate concepts earlier in the product development cycle
Organizations can use UserTesting’s pre-built sample questions
as-is or customize the templates to address their specific business
needs. Capturing feedback can be done by leveraging the UserTesting
first-party, opt-in network of contributors or getting feedback
directly from a company’s own network of customers, partners, and
employees.
“Truly understanding customer data and insights provides
significant benefits and market leadership opportunities for
companies as they create new products and services in today’s
market,” said Janelle Estes, Chief Insights Officer of UserTesting.
“UserTesting helps companies prioritize their roadmaps to maximize
the creation of new products and services, while mitigating risks
and reducing costs of production. UserTesting can help steer
companies towards creating what customers are looking for, building
value, and ensuring better returns to help grow the business,
before wasting time and money going down a path nobody wants.”
The new templates focused on mitigating risk in product
development add to the more than 100 pre-built testing templates
available on the UserTesting Human Insight Platform.
About UserTesting UserTesting (NYSE: USER) has
fundamentally changed the way organizations get insights from
customers with fast, opt-in feedback and experience capture
technology. The UserTesting Human Insight Platform taps into our
global network of real people and generates video-based recorded
experiences, so anyone in an organization can directly ask
questions, hear what users say, see what they mean, and understand
what it’s actually like to be a customer. Unlike approaches that
track user behavior then try to infer what that behavior means,
UserTesting reduces guesswork and brings customer experience data
to life with human insight. UserTesting has approximately 2,500
customers, including more than half of the world’s top 100 most
valuable brands according to Forbes. UserTesting is headquartered
in San Francisco, California. To learn more, visit
www.usertesting.com.
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version on businesswire.com: https://www.businesswire.com/news/home/20220726005073/en/
Media Contact: UserTesting, Inc. Andy Dear 978-609-1472
adear@usertesting.com
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