VeriFone Enables Delivery of Elavon Loyalty Solution at Point of Sale
September 30 2014 - 8:00AM
Business Wire
New offering provides smaller customers with
loyalty rewards software utilizing VeriFone terminals
VeriFone Systems, Inc. (NYSE: PAY), and Elavon, a wholly owned
subsidiary of U.S. Bancorp (NYSE: USB) and leading global payments
provider, announced today that Elavon’s new Fanfare loyalty
solution for small to mid-sized customers is now available on
VeriFone’s countertop payment terminals and PIN pads—the VX 520 and
VX 820.
Elavon's new Fanfare loyalty solution for
small to mid-sized merchants is now available on VeriFone's
countertop payment terminals and PIN pads - the VX 520 and VX 820.
(Photo: Business Wire)
“Fanfare enables commerce for smaller customers by providing
them with loyalty reward capabilities that are simple to use and
manage,” said Guy Harris, Elavon’s President of North America.
Verifone’s technology provides a terrific platform from which to
target offers generated by Fanfare at the point-of-sale. Shoppers
have come to expect this and we are delighted to deliver it.”
Fanfare empowers small to mid-sized customers to utilize a rich
customer-facing loyalty solution at the point-of-sale (POS) from
the convenience of VeriFone’s popular EMV and NFC-enabled
countertop payment terminals and PIN pads—the VX 520 and VX 820.
With the ability to manage and track points, promotions and
couponing, among other features, Fanfare enables smaller customers
to compete with large retailers by presenting targeted incentives
and special offers that encourage and reward consumer loyalty.
“Elavon is focused on making it easy for customers to accept
payments from consumers while also encouraging loyalty,” said Shan
Ethridge, vice president and general manager, North America
Financial Services Group, VeriFone. “Our terminals are familiar to
customers and consumers alike and, when coupled with Fanfare,
provide a user-friendly way for small customers to securely accept
payments and enable commerce during the checkout process.”
The VX 520 and VX 820 integrate with Fanfare to provide a
convenient way for customers to enroll in the program and track and
redeem loyalty points at the POS. Consumers can also enroll in the
program and track loyalty points through the Fanfare website.
A secure, turnkey loyalty solution, Fanfare automatically tracks
loyalty points, rewards and offers—which can be redeemed at any
time—eliminating the need for consumers to print coupons, carry a
loyalty card or wait for credit card statements. Customers can use
its customizable portal to create targeted offers based on stored
consumer information—including purchase histories and birthdays—and
track the success of their Fanfare loyalty program.
Additional Resources
- VX 820
- VX 520
- Small Business Retail POS
Safe Harbor Statement under the Private Securities Litigation
Reform Act of 1995 for VeriFone Systems, Inc
This press release includes certain forward-looking statements
within the meaning of the Private Securities Litigation Reform Act
of 1995. These statements are based on management's current
expectations or beliefs and on currently available competitive,
financial and economic data and are subject to uncertainty and
changes in circumstances. Actual results may vary materially from
those expressed or implied by the forward-looking statements herein
due to changes in economic, business, competitive, technological
and/or regulatory factors, and other risks and uncertainties
affecting the operation of the business of VeriFone Systems, Inc.,
including many factors beyond our control. These risks and
uncertainties include, but are not limited to, those associated
with: the successful enablement of the Elavon loyalty solution with
our payment devices, execution of our strategic plan and business
initiatives and whether the expected benefits of our plan and
initiatives are achieved, short product cycles and rapidly changing
technologies, our ability to maintain competitive leadership
position with respect to our payment solution offerings, our
assumptions, judgments and estimates regarding the impact on our
business of the continued uncertainty in the global economic
environment and financial markets, our ability to successfully
integrate acquired businesses into our business and operations, our
ability to protect against fraud, the status of our relationship
with and condition of third parties such as our contract
manufacturers, distributors and key suppliers upon whom we rely in
the conduct of our business, our dependence on a limited number of
customers, the conduct of our business and operations
internationally, our ability to effectively hedge our exposure to
foreign currency exchange rate fluctuations, and our dependence on
a limited number of key employees. For a further list and
description of the risks and uncertainties affecting the operations
of our business, see our filings with the Securities and Exchange
Commission, including our annual report on Form 10-K and our
quarterly reports on Form 10-Q. The forward-looking statements
speak only as of the date such statements are made. VeriFone is
under no obligation to, and expressly disclaims any obligation to,
update or alter its forward-looking statements, whether as a result
of new information, future events, changes in assumptions or
otherwise.
About VeriFone Systems, Inc.
(www.verifone.com)
VeriFone Systems, Inc. (“VeriFone”) (NYSE: PAY) is the global
leader in secure electronic payment solutions. VeriFone provides
expertise, solutions and services that add value to the point of
sale with merchant-operated, consumer-facing and self-service
payment systems for the financial, retail, hospitality, petroleum,
government and healthcare vertical markets. VeriFone solutions are
designed to meet the needs of merchants, processors and acquirers
in developed and emerging economies worldwide.
About Elavon (www.elavon.com):
Elavon is wholly owned by U.S. Bancorp (NYSE: USB) and provides
end-to-end payment processing solutions and services to more than
1.3 million customers in the United States, Europe, Canada, Mexico,
Brazil and Puerto Rico. As the #1 provider for airlines and a top
five provider for hospitality, healthcare, retail, and public
sector/education, Elavon’s innovative payment solutions are
designed to solve pain points for businesses from small to
enterprise-sized.
Photos/Multimedia Gallery Available:
http://www.businesswire.com/multimedia/home/20140930005329/en/
VeriFone, Inc.Alex Shorter,
+1-770-754-3608Alex.shorter@verifone.comorElavonHallema Sharif,
+1-678-731-5149hallema.sharif@elavon.com
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