Guests can get a first taste as Busch Gardens
Tampa Bay Teams Up with Innovative Latinx Culinary Brand TOMA by
Sofia and Manolo Vergara
TOMA is the first of
C3's culinary brands to launch as part
of the new relationship with United Parks & Resorts
MIAMI, Dec. 10,
2024 /PRNewswire/ -- Sam
Nazarian's C3, a CPG and culinary brands
company connecting new audiences through food brands in exclusive
arrangements, is excited to announce that it's teaming
up with United Parks & Resorts, a global theme park and
entertainment company that owns or licenses a diverse portfolio of
award-winning park brands and experiences. Guests got a first taste
at Busch Gardens Tampa Bay during Howl-O-Scream with the launch of
TOMA, the innovative culinary brand by Sofia Vergara and her son, Manolo Gonzalez Vergara, that offers modern
takes on classic Latin American cuisine. TOMA was so popular at
Busch Gardens Tampa Bay that there is another iteration for guests
to enjoy during Christmas Town, happening now through January 5. This program is the first activation
in C3 and United Parks & Resorts collaboration, with plans of
offering additional C3 brands at other park brands in the United
Parks & Resorts portfolio across the country.
Sam Nazarian, Founder &
CEO stated, "We are thrilled to bring
C3's premium CPG and QSR brands to United Parks &
Resorts, giving their customers even more reasons to return. This
collaboration represents not just a culinary evolution but a
reimagining of the dining experience at theme parks and
entertainment destinations, offering accessible chef-driven
concepts with delicious food that the whole family can enjoy.
United Parks is an incredible collaborator, as they have mastered
the theme park, entertainment industry and we cannot wait to work
together to bring C3 countrywide."
Geoff Madding, COO,
C3 stated, "We are excited to launch our
collaboration with United Parks & Resorts as it will introduce
C3 brands to a new demographic consisting of locals and visitors
alike in new markets throughout the country. We are aiming to
provide guests elevated culinary offerings in destinations that
they might least expect. As we reach new audiences, C3 will provide
United Parks with new chef-driven products as well as IT and
backend support to really build on this mutually-beneficial
collaboration. We cannot wait to grow this together and really
change the culinary footprint throughout America's
most quintessential theme parks."
Marc Swanson, CEO, United
Parks & Resorts stated, "We know spending
time at one of our parks can bring new memories and experiences
across family and friends. We are thrilled to be diversifying our
food offerings with this collaboration with C3, introducing new and
exciting brands and concepts that we expect will become
can't miss craveable opportunities to share and
enhance a visit to the park."
The collaboration aims to provide park visitors access to a
diverse array of elevated, chef-driven culinary options, in the
convenient format of grab-and-go, which guests can experience in
between thrilling rides, immersive animal experiences and
exhilarating live-entertainment. In addition, the collaboration
allows C3 to reach new customers within a new demographic and build
brand awareness for its CPG brands.
C3 is re-imagining the food service industry at a time when
change is needed most. Founded and led by visionary Sam Nazarian C3 is simultaneously,
systematically and broadly bringing together technology,
underutilized retail, hotel and kitchen spaces and world-class
culinary talent. C3's culinary brands currently
include Umami Burger, Krispy Rice, Sam's Crispy Chicken, Kumi,
Sa'Moto, EllaMia, Cicci di
Carne, Plant Nation, El Pollo Verde, Stonie Bowls, Frankly
by Snap-O-Razzo, Tastemade Me Tacos, Citizens Pizza and more.
Additionally, C3 has partnered with California-based Soom Soom Fresh
Mediterranean.
This announcement also is among other newly-announced,
high-profile initiatives including
sbe's recently-announced equity partnership
with global music icon, Marc
Anthony and his company Magnus as well as the
partnership with world-renowned actress Sofia
Vergara and her son, Manolo Vergara to
launch innovative LatinX culinary brand, TOMA, a concept
that masterfully harmonizes flavors and elements from Latin America and plans of becoming a
disruptor in the LatinX Consumer Packaged Goods category.
These partnerships aim to show sbe and C3's commitment
to expanding and connecting food and hospitality with the Hispanic
community.
C3 Media Contact: Nina Kempner,
nina@carvingblock.com
United Parks Media Contact: Nicole
Bott, nicole.bott@unitedparks.com
About C3
C3 (Creating Culinary Communities) is re-imagining the food
service industry at a time when change is needed most. Founded and
led by visionary Sam Nazarian with
minority investors Simon, a real estate investment trust engaged in
the ownership of premier shopping, dining, entertainment and
mixed-use destinations, Brookfield Properties, a fully-integrated,
global real estate services company, and Accor, the world-leading
augmented hospitality group, C3 is simultaneously, systematically
and broadly bringing together technology, underutilized retail,
hotel and kitchen spaces and world-class culinary talent. C3's
culinary brands co-exist to disrupt the food & beverage
industry by capitalizing on rapidly evolving customer preferences
through C3-established shared kitchens, Citizens culinary markets,
and mobile delivery with the next-gen GO by Citizens app. Current
C3 brands include Umami Burger, Krispy Rice, Sam's Crispy
Chicken, Kumi, Sa'Moto, EllaMia, Cicci di Carne, Plant Nation, El Pollo Verde,
Stonie Bowls, Frankly by Snap-O-Razzo, Tastemade Me Tacos, Citizens
Pizza and more. Additionally, C3 has partnered with California-based Soom Soom Fresh
Mediterranean. To learn more, visit www.C3bysbe.com.
About United Parks & Resorts Inc.
United Parks & Resorts Inc. (NYSE: PRKS) is a global theme
park and entertainment company that owns or licenses a diverse
portfolio of award-winning park brands and experiences, including
SeaWorld®, Busch Gardens®, Discovery Cove, Sesame Place®, Water
Country USA, Adventure Island, and
Aquatica®. The Company's seven world-class brands span
13 parks in seven markets across the
United States and Abu
Dhabi, offering experiences that matter with exhilarating
thrill and family-friendly rides, coasters, and experiences,
inspiring up-close and educational presentations with wildlife, and
other various special events throughout the year. In addition, the
Company collectively cares for one of the largest zoological
collections in the world, is a global leader in animal welfare,
training, and veterinary care, and is one of the leading marine
animal rescue organizations in the world with a legacy of rescuing
and caring for animals that spans nearly 60 years, including coming
to the aid of over 41,000 animals in need. To learn more, visit
www.UnitedParks.com.
About Busch Gardens® Tampa
Bay
Busch Gardens® Tampa Bay is the
ultimate family adventure, offering 300 acres of fascinating
attractions based on exotic explorations around the world. Busch
Gardens is a unique blend of thrilling rides, an AZA accredited zoo
with over 16,000 animals representing more than 200 species, and
exciting seasonal events all year providing unrivaled experiences
for guests of every age. For more information, visit
BuschGardensTampa.com. Busch Gardens is owned by United Parks &
Resorts, Inc. (NYSE: PRKS), a leading theme park and entertainment
company providing experiences that matter and inspiring guests to
protect animals and the wild wonders of our world.
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SOURCE sbe