Unilever’s United We Stand campaign focuses on
frontline change for the LGBTQI+ communities in geographically
overlooked areas
Today, Unilever U.S. continues its work toward creating a more
inclusive society with the newest phase of its United We Stand
campaign, which supports the LGBTQI+ community nationwide.
For its third year, United We Stand will focus on empowering and
strengthening local communities by supporting on-the-ground
grassroots organizations to make real frontline change. The work
will be focused outside of major cities that typically offer more
support and services for LGBTQI+ residents.
This year, Unilever will focus on five LGBTQI+ communities in
areas that are most in need of support services. The cities were
chosen using the Human Rights Campaign’s Municipal Equality Index,
which examines how municipal laws, policies, and services protect
and support LGBTQI+ people who live and work there. These cities
include Monroe, La., Moore, Okla., Clemson, S.C., Florence,
Ala., and Cape Girardeau, Mo.
Local organizations receiving direct support include the Forum
for Equality (Louisiana), Freedom Oklahoma, South Carolina Black
Pride, The Knights & Orchids Society (Alabama), and PFLAG
(Missouri).
This program will extend beyond Pride Month with year-round
continuous partnerships that aim to address key issues that help
raise living standards for LGBTQI+ people in these areas. The
efforts will focus on lowering hate crime rates, creating safe
spaces, increasing access to local services, fighting conversion
therapy, HIV decriminalization, youth homelessness and nutritional
support for the LGBTQI+ community.
“While much progress has been made, the LGBTQI+ community needs
more support especially in underserved areas,” said Fabian Garcia,
president of Unilever North America. “By working with on-the-ground
grassroots organizations that have an intimate knowledge of their
local communities, Unilever intends to make a lasting impact and
contribute to a fairer, more inclusive society.”
As part of this effort, Unilever will support the creation of
five films with the acclaimed filmmaker Tourmaline, who has
partnered with Unilever since United We Stand launched in 2019.
This year’s videos will explore the stories of change-making
individuals from multiple intersectional LGBTQI+ experiences
including rural, Indigenous, Black, Latinx,
Transgender/Non-Conforming, and youth. This work is part of the
company’s ongoing efforts to increase diversity in advertisements
and content, both on-screen and behind the camera.
One of the key pillars of Unilever’s sustainable business
strategy, the Unilever Compass, is to contribute to a fairer, more
socially inclusive world. One of the ways the company aims to do
this is by promoting equity, diversity and inclusion within and
outside of its walls. United We Stand is one of the ways the
company is taking action against these goals.
About Unilever North America
Unilever is one of the world’s leading suppliers of Beauty &
Personal Care, Home Care, and Foods & Refreshment products,
with sales in over 190 countries and products used by 2.5 billion
people every day. We have 149,000 employees and generated sales of
€50.7 billion in 2020. Over half of our footprint is in developing
and emerging markets. We have around 400 brands found in homes all
over the world. In the United States and Canada, the portfolio
includes iconic brand such as: Dove, Knorr, Hellmann’s, Lipton,
Magnum, Axe, Ben & Jerry’s, Degree, Dollar Shave Club, Q-tips,
Seventh Generation, St. Ives, Suave, TRESemmé, and Vaseline.
Our vision is to be the global leader in sustainable business
and to demonstrate how our purpose-led, future-fit business model
drives superior performance. We have a long tradition of being a
progressive, responsible business. It goes back to the days of our
founder William Lever, who launched the world’s first purposeful
brand, Sunlight Soap, more than 100 years ago, and it’s at the
heart of how we run our company today.
The Unilever Compass, our sustainable business strategy, is set
out to help us deliver superior performance and drive sustainable
and responsible growth, while:
- improving the health of the planet;
- improving people's health, confidence and wellbeing; and
- contributing to a fairer and more socially inclusive
world.
While there is still more to do, we are proud to have been
recognized in 2020 as a sector leader in the Dow Jones
Sustainability Index and – for the tenth-consecutive year – as the
top ranked company in the 2020 GlobeScan/SustainAbility
Sustainability Leaders survey.
For more information on Unilever U.S. and its brands visit:
www.unileverusa.com For more information on Unilever Canada and its
brands visit: www.unilever.ca
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version on businesswire.com: https://www.businesswire.com/news/home/20210520005624/en/
Media Contact: Catherine Reynolds
MediaRelations.USA@unilever.com (201) 894-7760
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