Time Inc.’s Essence® Brand and Twitter Announce Livestream Collaboration for "Essence Now" Weekly Talk Show
May 04 2017 - 11:04AM
Business Wire
Time Inc.’s (NYSE:TIME) Essence brand, the number one media
brand aimed at Black women, announced today it is partnering with
Twitter to livestream “Essence Now,” a weekly talk show covering
all things entertainment, fashion, news and love and relationships.
The latest collaboration for Time Inc. and Twitter, “Essence Now”
will be the first live show on Twitter targeting Black women.
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Fans of “Essence Now,” which was launched on Essence.com in
2015, will be able to enjoy celebrity interviews, musical
performances, expert advice and more via Twitter – livestreamed
from the Time Inc. Studios in New York City. The livestream will be
available worldwide on Twitter in the coming months at
essence.twitter.com and on @Essence.
“Essence Now” has established itself as the go-to destination
for our consumers, who are undeniably enthusiastic and vocal users
of social media,” said Essence Vice President of Client Solutions
Cassandre Charles. “We are pleased to partner with Twitter, a
universally influential platform, to expand our global reach and
spark a dialogue worldwide around our audience’s passion points –
from a multicultural perspective.”
Featured segments the ‘Hot List’ and ‘Slayed or Shade,’ which
examine the top trending stories of the day, will anchor the debut
episode of “Essence Now” on Twitter. The show will also include a
special edition of ‘Kitchen Table Talk,’ presented as a frank panel
discussion on the good, the bad and the ugly of marriage. The
experience will also integrate live comments utilizing Twitter
polls and questions from the Twitter audience using the hashtag
#EssenceNow – enabling fans to connect and participate from
anywhere in the world.
"It is very exciting for us to collaborate with Essence to bring
their highly engaged audience a live weekly program on Twitter,"
said Anthony Noto, Twitter COO. "Essence's fans and viewers already
turn to Twitter for smart conversation, and now they can continue
that dialogue while watching “Essence Now” all on one
platform."
Time Inc. has previously collaborated with Twitter to stream
People’s Screen Actors Guild Awards Red Carpet Preshow and an
exclusive cast Q&A for Lucasfilm’s “Rogue One: A Star Wars
Story.”
As an omnichannel brand, Essence has created a variety of
original video series focused on topics including beauty and style,
food, personal finance, love and relationships and entertainment –
resulting in growth of 1000% in video views across the brand’s
digital platforms over the past year alone. In addition, the
brand’s signature live event franchise, the Essence Festival,
delivers more than 100 hours of video and live stream programming
throughout the course of the annual four-day event.
About Essence Communications Inc.
Essence Communications Inc. (ECI) is the number one media
company dedicated to African American women, with a brand reach of
21.2 million. With a multi-platform presence in publishing, live
events and online, ECI is comprised of Essence magazine, the
preeminent lifestyle magazine for African American women; the
Essence Festival; Black Women in Hollywood and Black Women in Music
events; Window on Our Women and Smart Beauty consumer insights
series; Essence.com; and ventures in digital media (mobile,
television and VOD).
About Twitter
Twitter, Inc. (NYSE:TWTR) is what’s happening and what people
are talking about, all around the world. From breaking news and
entertainment to sports and politics, from big events to everyday
interests. If it's happening anywhere, it's happening first on
Twitter. Twitter is where the full story unfolds with all the live
commentary. and where live events come to life unlike anywhere
else. Twitter is available in more than 40 languages around the
world. The service can be accessed at twitter.com, on a variety of
mobile devices and via SMS. For more information, visit
about.twitter.com or follow @twitter. For information on how to
download the Twitter and Periscope apps, visit twitter.com/download
and periscope.tv.
About Time Inc.
Time Inc. (NYSE:TIME) is a leading content company that engages
over 170 million consumers every month through our portfolio of
premium brands across platforms. Our influential brands include
People, Time, Fortune, Sports Illustrated, InStyle, Real Simple and
Southern Living, as well as more than 50 diverse titles in the
United Kingdom. All trademarks and service marks referenced herein
are owned by the respective trademark or service mark owners. ©2017
Time Inc. Published 2017.
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Time Inc.Dana Baxter, 212-522-1634Dana.Baxter@timeinc.com
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