The first-of-its-kind collaboration features
three different sets in unique Vera
Bradley patterns and leverages Tupperware's expertise in
reusable food and drinkware products
ORLANDO,
Fla., June 6, 2022 /PRNewswire/ -- Tupperware
and Vera Bradley announce the launch
of their first-ever, limited-time collaboration. Just in time for
summer, the new Tupperware and Vera
Bradley line features must-have, fan-favorite
Tupperware® food and drinkware containers with
Vera Bradley's signature fun,
vibrant patterns. From daisies to sunflowers, each nature-inspired
collection includes a reusable ECO+ Water Bottle, Snack Set, and
Sandwich Keeper.
Two iconic brands come together for a
limited-edition collection of reusable food containers and
drinkware.
A match made in floral heaven, Tupperware® and
Vera Bradley® are
two iconic brands pioneered by women and rooted in the common
mission of making the world a better place. In the spirit of
bringing fun and functional options to consumers, the two brands
have curated a line of cheerful, colorful designs that evoke joy
and harmony.
"We know consumers are always looking for exciting brand
mash-ups. We couldn't be more excited to collaborate with
Vera Bradley and bring both brand
fans not only beautiful-looking products, but ones that are
grounded in reusability and sustainability," said Anita Sonder, Director of Product Marketing,
U.S. & Canada, Tupperware.
"From summer adventures to back-to-school, you can feel good about
this limited-edition collection for more reasons than one. The
design is cheerful, happy, inspired by nature yet can help to
reduce food and single-use waste. A win-win!"
The limited-edition line includes three patterns:
- Daisy Smile Collection: Features a light pink backdrop
with cascading orange and white flowers
- Falling Daisies Collection: Showcases a light blue base
with delicate yellow and white flowers
- Sunflower Collection: Includes a dark blue background
dotted with bursts of bright sunflowers
"Like Vera Bradley, Tupperware is
a brand trusted for its quality and renowned for its thoughtful
designs that are practical, beautiful, and kind to the planet. We
loved collaborating with the Tupperware team to create these
beautiful solutions for our customers," noted Daren Hull, Vera Bradley
Brand President.
Select patterns of the Tupperware and Vera Bradley collection are
available now for a limited time by ordering
directly through a Tupperware® independent
representative as well as Tupperware.com. The complete collection,
with matching backpacks and totes featuring the collaboration's
patterns, can be found at verabradley.com and in select
Vera Bradley stores across the
U.S.
More details on how to find a
Tupperware® independent representative can be
found here.
About Tupperware Brands
Corporation
Tupperware Brands Corporation (NYSE: TUP) is a leading global
consumer products company that designs innovative, functional and
environmentally responsible products that people love and trust.
Founded in 1946, Tupperware's signature container created the
modern food storage category that revolutionized the way the world
stores, serves and prepares food. Today, this iconic brand has more
than 8,500 functional design and utility patents for
solution-oriented kitchen and home products. With a purpose to
nurture a better future, Tupperware products are an alternative to
single-use items. The Company distributes its products into nearly
70 countries primarily through independent representatives around
the world. For more information, visit Tupperwarebrands.com or
follow Tupperware on Facebook, Instagram, LinkedIn and Twitter.
About Vera
Bradley
Vera Bradley (NASDAQ: VRA), based
in Fort Wayne, Indiana, is a
leading designer of women's handbags, luggage and other travel
items, fashion and home accessories, and unique gifts. Founded in
1982 by friends Barbara Bradley
Baekgaard and Patricia R.
Miller, the brand is known for its innovative designs,
iconic patterns, and brilliant colors that inspire and connect
women unlike any other brand in the global marketplace.
Visit www.verabradley.com and follow @verabradley to
learn more.
Contact:
Cameron Klaus
(407) 826-8855
cameronklaus@tupperware.com
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SOURCE Tupperware Brands Corporation