Cars.com to Highlight the Importance of Building Trust With Online Shoppers at NADA Convention Workshop
December 18 2007 - 1:01PM
PR Newswire (US)
CHICAGO, Dec. 18 /PRNewswire/ -- Cars.com will discuss the role
confidence plays in the car shopping process during a workshop it
will present in February 2008 at the 91st annual National
Automobile Dealers Association (NADA) Convention and Expo in San
Francisco. The session, "A Matter of Trust: Driving Sales With
Online Buyers," includes a two-member dealer panel moderated by
Cars.com training manager Kathy Kimmel. Joining Kimmel for the
workshop are: Matt Lamoureux, internet sales director for Acton
Toyota in Acton, Mass.; and Nancy Stracione, internet director for
Fred Beans Family of Dealerships in Doylestown, Pa. They will
discuss online advertising strategies they've implemented at their
stores to boost consumer confidence by fully merchandising their
listings, effectively communicating on the telephone and via email
and managing their online reputation. "Dealers have little room for
error. They must establish the integrity of their dealership and
their inventory with each listing and every customer interaction,"
said Kimmel. "To increase their likelihood of winning the sale,
dealers must provide the information shoppers are looking for and
then ensure it's accurate and tells a compelling story about the
vehicle itself and the value of buying from their store." Cars.com
and its dealer panelists will present "A Matter of Trust" once
daily during the NADA convention's four-day run. Scheduled times
and locations include: -- Feb. 9, 11 a.m., North Exhibit Level,
Room 121 -- Feb. 10, 3:30 p.m., North Exhibit Level, Room 121 --
Feb 11, 8:30 a.m., South Mezzanine Level, Room 274-276 -- Feb. 12,
11 a.m., North Exhibit Level, Room 121 "Trust plays such an
important role in the sales process that even an honest mistake at
any step along the way can derail the transaction," Kimmel said.
"Our workshop examines car buyers' perceptions and outlines what
successful dealers take to deliver the shopping and purchase
experience they want." Cars.com also will exhibit in booth No.
8001S at the event, which is expected to feature more than 650
vendors and attract more than 15,000 attendees. About Cars.com
Partnered with more than 200 leading metro newspapers, television
stations and their websites, Cars.com (http://www.cars.com/) is the
most comprehensive destination for those looking to buy or sell a
new or used car. The site lists more than 2.4 million vehicles from
15,000 dealer customers, classified advertisers and private parties
to offer consumers the best selection of new and used cars online,
as well as the content, tools and advice to support their shopping
experience. Cars.com combines powerful inventory search tools and
new-car configuration with pricing information, photo galleries,
buying guides, side-by-side comparison tools, original editorial
content and reviews to help millions of car shoppers connect with
sellers each month. Launched in June 1998, Cars.com is a division
of Classified Ventures, LLC, which is owned by leading media
companies, including Belo (NYSE:BLC), Gannett Co., Inc. (NYSE:GCI),
The McClatchy Company (NYSE:MNI), Tribune Company (NYSE:TRB) and
The Washington Post Company (NYSE:WPO). DATASOURCE: Cars.com
CONTACT: Brian R. Hannan of Cars.com, +1-312-601-5519, mobile,
+1-312-218-0788, Web site: http://www.cars.com/
Copyright
Tribune (NYSE:TRB)
Historical Stock Chart
From Jun 2024 to Jul 2024
Tribune (NYSE:TRB)
Historical Stock Chart
From Jul 2023 to Jul 2024