Tribune Interactive Launches Branded Partner Channels on YouTube
November 29 2007 - 3:34PM
PR Newswire (US)
CHICAGO, Nov. 29 /PRNewswire-FirstCall/ -- Tribune Interactive, a
division of Tribune Company (NYSE:TRB), today announced the launch
of branded Channels on YouTube(TM), the leading online video
community that allows people to discover, watch and share
originally created videos. The company will launch Channels for its
newspapers and television stations. Tribune Interactive's newspaper
Channels, such as http://www.youtube.com/chicagotribune and
http://www.youtube.com/orlandosentinel, feature timely local
content, including the latest news coverage, sports commentary,
arts and entertainment news, product demos and human-interest
clips. Tribune also created YouTube Channels for its television
stations, including Chicago's WGN at http://www.youtube.com/wgn,
LA's KTLA at http://www.youtube.com/ktla and New York -based WPIX
at http://www.youtube.com/wpix. These Channels showcase popular
news clips, celebrity interviews, feature stories and unique local
video content. "Our arrangement with YouTube underscores our
efforts to leverage our award-winning content and make it more
widely available to engage a new group of consumers," said Tim
Landon, president of Tribune Interactive. "Working with Tribune
Interactive provides our users with relevant local content and
timely, reliable local news coverage in some of the largest media
markets in the U.S.," said Jordan Hoffner, head of Premium Content
Partnerships for YouTube. "We believe that this collaboration will
significantly enhance the public's exposure to Tribune
Interactive's high-quality programming." About Tribune Interactive
Tribune Interactive, a subsidiary of Tribune Company, manages the
interactive operations of major daily newspapers such as the Los
Angeles Times, Chicago Tribune, Newsday and their associated
websites, plus all aspects of Tribune's print and online classified
advertising operations. Its national classified sites include
Careerbuilder.com, Cars.com and Apartments.com. With more than 50
websites overall, Tribune Interactive ranks among the nation's
leading news and information networks. The sites attract more than
15 million unique visitors per month. For more information: Michael
Dizon, communications manager Tribune Interactive 312-222-3165
DATASOURCE: Tribune Interactive CONTACT: Michael Dizon,
communications manager of Tribune Interactive, +1-312-222-3165, Web
site: http://www.chicagotribune.com/
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