Los Angeles Times Ramps Up Reader Engagement and Further Aligns Newsgathering
November 27 2007 - 9:00AM
PR Newswire (US)
latimes.com Unveils Redesign, Debuts Interactive Readers'
Representative Journal and Elevates Online Executive Editor and
Op-Ed/Sunday Opinion Editor to Masthead LOS ANGELES, Nov. 27
/PRNewswire/ -- The Los Angeles Times today announced several
editorial changes that increase newsroom access to better serve and
communicate with readers throughout Southern California. Anchoring
the changes is today's launch of the "Readers' Representative
Journal," a new blog (http://www.latimes.com/readersrep) aimed at
bringing the public deeper into the process of how editorial
decisions are made. Hosted by readers' representative Jamie Gold
and assistant readers' representative Kent Zelas, the journal will
feature a Q&A-oriented conversation to engage reporters and
editors in addressing reader queries and observations. Among the
rotating features will be "Ask a Staffer," a chance to get the
story behind the story; "Whatever Happened to ... ," where readers
can ask for updates on past stories; and grammar critiques. Users
will be able to view a staff directory, peruse the L.A. Times
ethics guidelines and get answers to frequently asked questions
about newsroom practices, as well as outside-the-newsroom
operations such as how to buy back copies. The Readers'
Representative Journal will explore virtually anything readers want
to know about the editorial operation of the Los Angeles Times,
online and in print. "The ongoing changes reflect The Times
overarching goal of becoming a more transparent and integrated news
organization," said Los Angeles Times editor, James O'Shea. "Most
important, we're further opening the lines of communication with
our readers and using new ways to make the newsroom more
accessible." Underscoring this commitment, The Times masthead has
expanded to include latimes.com executive editor Meredith Artley as
well as Op-Ed and Sunday Opinion editor Nicholas Goldberg. About
the Los Angeles Times The Los Angeles Times is the largest
metropolitan daily newspaper in the country, with a daily
readership of 2.2 million and 3.2 million on Sunday. The Los
Angeles Times and its media businesses and affiliates -- including
latimes.com, The Envelope, Times Community Newspapers, Recycler
Classifieds, Hoy, and California Community News -- reach
approximately 8.1 million or 62% of all adults in the Southern
California marketplace. The Pulitzer Prize-winning Los Angeles
Times, has been covering Southern California for over 125 years and
is part of Tribune Company (NYSE:TRB), one of the country's leading
media companies with businesses in publishing, the Internet and
broadcasting. Additional information about the Los Angeles Times is
available at http://www.latimes.com/mediacenter. DATASOURCE: Los
Angeles Times CONTACT: Nancy Sullivan, +1-213-237-6160, , or
Stephan Pechdimaldji, +1-213-237-4791, , both of Los Angeles Times
Web site: http://www.latimes.com/
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