ShopLocal Sees 84% Increase in Use of Internet for Shopping Before Black Friday
November 23 2007 - 1:40PM
PR Newswire (US)
Record 267 Million Page Views on Wednesday and Thanksgiving Day as
Consumers Search for Great Deals on High-End TVs, Laptops,
Inexpensive Digital Cameras and State-of-the-Art GPS Systems
CHICAGO, Nov. 23 /PRNewswire/ -- ShopLocal(TM), the leader in
multi-channel shopping and marketing services, today reported a
combined 84 percent rise in traffic on top retailers' online
circular sites over last year's online activity on Wednesday, Nov.
21 and Thanksgiving Day as consumers prepared for their Black
Friday shopping. ShopLocal's indicators from earlier in the month
showed a slow start to the holiday shopping season, but strong page
view activity and efforts by retailers to lure customers on Black
Friday paid off in the form of greater numbers of shoppers seeking
limited-time, 'door buster' deals. Consumers' activity increased on
the retailers' online circular sites as early as nine a.m. on
Wednesday, Nov. 21, and peaked from nine p.m. to ten p.m. on
Thanksgiving Day with a total of almost 267 million page views*,
due in part to earlier store opening hours, increasingly savvy,
research-minded consumers and the ever-increasing appeal of Black
Friday shopping excursions. Significant Black Friday promotions
drew visitors to circular sites; during the peak hour, visitors
viewed 10.9 million pages, an increase of 89 percent versus last
year. "Consumers waited to start their holiday shopping and were
savvier this year, checking out the special promotions and deals on
retailers' circular ad sites before fighting the crowds on Black
Friday," said Vikram Sharma, CEO of ShopLocal. "The huge growth in
online traffic is a reflection of the dramatic increase in use of
the Internet by retailers and consumers related to shopping in
their local stores." Retailers began discounting hot items and
offering special promotions well in advance of Black Friday this
year, but day-of sales events, which are searchable on the Web and
powered by ShopLocal's SmartCircular(TM) technology, still held out
some pleasant surprises for consumers. One surprise was the
placement of the newest introduction to the iPod family in retail
promotions. The iPod Video Nano, ranked highly in the list of
most-searched-for items, ran a distant second to discounted
laptops, flat panel TVs, GPS systems and digital cameras in Black
Friday advertisements. * As measured by Web Trends, a ShopLocal
partner in real-time marketing analysis. About ShopLocal ShopLocal,
the leader in multi-channel shopping services, offers a complete
suite of solutions connecting retailers and consumers online and
in-store. The company's consumer Web site, ShopLocal.com, provides
users with choice and control in their shopping experience by
offering the most comprehensive selection of timely online and
in-store offers on one easy-to-use site. With ShopLocal.com,
consumers can find millions of products and up-to-date weekly
sales, deals, and coupons for consumer electronics, apparel,
groceries and more. ShopLocal's customers include Target, Best Buy,
Home Depot, CVS and Sears. ShopLocal powers multi-channel shopping
for hundreds of newspaper Web sites and other leading local and
shopping sites, such as Los Angeles Times, Miami Herald, Arizona
Republic, Google and SuperPages.com. ShopLocal is owned by Gannett
Co., Inc. (NYSE:GCI), Tribune Company (NYSE:TRB), and The McClatchy
Company (NYSE:MNI). For more information, visit
http://www.shoplocal.com/. ShopLocal, ShopLocal.com, SmartCircular,
SmartCatalog, SmartMedia and SmartDelivery are trademarks and Eva
the Shopping Diva is a service mark of ShopLocal. Other company and
product names may be trademarks of their respective owners.
Available Topic Expert(s): For information on the listed expert(s),
click ap- propriate link. Vikram Sharma
http://profnet.prnewswire.com/Subscriber/ExpertProfile.aspx?ei=55894
DATASOURCE: ShopLocal CONTACT: Marcy Dockery of ShopLocal,
+1-312-768-7523, Web site: http://www.shoplocal.com/
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