TRB Tribune

Chicago's free daily celebrates its 5th anniversary with 33% increase in copies CHICAGO, Oct. 29 /PRNewswire-FirstCall/ -- RedEye, Chicago's free daily newspaper, is celebrating its fifth anniversary by moving aggressively to keep up with the publication's growing demand among young professionals. Starting today, RedEye increases its distribution from 150,000 copies to 200,000, a 33 percent increase. This will give RedEye, an edition of the Chicago Tribune, the largest weekday newspaper distribution in the City of Chicago. While most of the additional copies will be distributed at existing and new locations throughout the city, RedEye is also broadening its availability into the suburbs with a presence at every Metra stop in Chicagoland -- providing convenience for suburban commuter readers. RedEye has continued to see tremendous growth in readership and advertising revenue since its debut on October 30, 2002. Just last year, the newspaper increased its daily circulation by 50 percent, and earlier this year, it introduced a free home-delivered Saturday edition. Its weekly readership has reached 700,000. "This milestone marks a terrific five years for us," said Brad Moore, RedEye general manager. "More importantly, it gives us a chance to welcome new readers to RedEye and provide greater exposure for our growing advertiser base." Chicago Tribune Company delivers news, entertainment, useful information and advertising to Chicagoland through a broad portfolio of print and electronic products and services. The Chicago Tribune itself remains the most powerful medium in the Chicago market, reaching 2.6 million adults on Sunday and 1.8 million on weekdays. Today's RedEye announcement is the most recent in a series of product expansions and enhancements by the company. Hoy, Chicago's only Spanish-language daily newspaper, recently announced an average 40 percent increase in its daily circulation. Triblocal, the company's local community publishing service, launched printed supplements that serve as companions to its popular Web site where citizens can post stories, photos and announcements for their suburban communities. Additionally, chicagotribune.com and metromix.com underwent redesigns this summer to include more prominent video placement to complement content and interactive tools that enable users to share photos, videos, and opinions. Chicago Magazine, the nation's leading city monthly, and CLTV, Chicagoland's 24-hour cable news channel, serve additional audiences and provide advertisers with more choices for communicating their messages. About RedEye: RedEye is Chicago's free daily newspaper, providing a concise and authentic take on news, sports, entertainment and social buzz. RedEye, an edition of the Chicago Tribune, has become the leading media choice in Chicago for advertisers wanting to reach young professionals -- who are short on time and long on disposable income. For more on RedEye, visit http://www.redeyechicago.com/. About Chicago Tribune Company Chicago Tribune Company publishes the Pulitzer Prize-winning newspaper with daily readership of about 1.8 million and about 2.6 million on Sunday. The company also operates related print and interactive media serving Chicagoland. Chicago Tribune is the founding publication of Tribune Company (NYSE:TRB), one of the country's leading media companies, operating businesses in broadcasting, publishing and on the Internet. For more information: Michael Dizon, Communications manager 312.222.3165 DATASOURCE: Chicago Tribune Company Contact: Michael Dizon, Communications manager, of Chicago Tribune Company, +1-312-222-3165, Web site: http://chicagotribune.com/ http://www.redeyechicago.com/

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