LOS ANGELES, May 6, 2021 /PRNewswire/ -- Today, the BIG3
announced the return of Toyota Motor North America as the league's
Official Vehicle Partner for the upcoming fourth season. Together,
Toyota and the BIG3 will continue to deliver the most entertaining
and engaging play to fans with a series of enhancements ready for
the 2021 season.
Key features of the partnership include:
- Toyota as the official vehicle partner of the BIG3
- Return of the RAV4-Point Shot
- Interactive on-site activations for BIG3 fans to experience the
2021 Toyota vehicle lineup
"Toyota has been an early and eager supporter of the BIG3, and
we couldn't be happier to welcome them back as a major partner
again for season four," said BIG3 Co-Founders Ice Cube and
Jeff Kwatinetz. "The 4-point shot is
an iconic part of the BIG3 game, and we are looking forward to
seeing more RAV4-Point Shots than ever this season."
"We are so excited to partner once more with the BIG3. This past
year has underscored the importance and influence of sports as well
as fan-driven programming," said Lisa
Materazzo, group vice president, Toyota Marketing, Toyota
Motor North America. "As the league's Official Vehicle Partner,
Toyota celebrates expanding the experience of the BIG3 games to new
and returning fans".
"At the BIG3, we always strive to partner with innovative,
world-class brands that can bring unique experiences to our fans,"
said BIG3 CEO Chris Hannan. "In
Toyota, we've found a like-minded partner, and together we will
continue to bring the fire for our fans this summer."
BIG3 is the official creator of the new global sport, FIREBALL3,
and is returning for its fourth season this summer with a list of
new enhancements. Known as a ground-breaking league that focuses on
innovation, BIG3 implemented notable rules during its 2019 season,
which included lowering the minimum age of athletes from 27 to 22,
opening the league to all nonprofessional and professional athletes
that want to try out. A first of its kind "Bring the Fire" rule
allows teams one challenge per half resulting in an in-game
one-on-one.
About Toyota:
Toyota (NYSE:TM), creator of the
Prius hybrid and the Mirai fuel cell vehicle, is committed to
building vehicles for the way people live through our Toyota and
Lexus brands. Over the past 60 years, we've built more than 40
million cars and trucks in North
America, where we have 14 manufacturing plants, 15 including
our joint venture in Alabama (10
in the U.S.), and directly employ more than 47,000 people (over
36,000 in the U.S.). Our 1,800 North American dealerships (nearly
1,500 in the U.S.) sold nearly 2.8 million cars and trucks (nearly
2.4 million in the U.S.) in 2019.
ABOUT BIG3:
BIG3 (BIG3.com) is where FIREBALL3
superstars play. The premier global BIG3 league features many of
the greatest, most popular, and skilled professional athletes of
all time. Founded by producer, actor, and music legend Ice Cube and
entertainment executive Jeff Kwatinetz, the BIG3 combines
highly competitive, physical, fast game experiences and incredible
fan experiences.
BIG3 MEDIA CONTACT:
Jeremy
Watkins (Hiltzik Strategies for BIG3)
jwatkins@hstrategies.com
TOYOTA MEDIA CONTACT
Camille
Johnson (Burrell PR for Toyota Motor North America)
cjohnson@burrell.com
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SOURCE BIG3