From Texas-Built Trucks & Virtual Reality Simulators to Soccer Stars, Toyota Provides Something for Everyone at the State Fai...
September 24 2015 - 10:00AM
Business Wire
All-New Texas-Built Tacoma, i-Road
Three-Wheeled Electric Vehicle, FC Dallas Player Appearances among
the Experiences for 2016 Fair Visitors
State Fair of Texas visitors will have a wide range of
experiences from Toyota at this year’s fair, Sept. 25 to Oct. 18.
While teens and parents can test their skills at the TeenDrive365
distracted driving simulator, others can get a possible glimpse
into the future of mobility with the i-Road and FV2 concepts, and
everyone can meet stars from the play-off bound FC Dallas soccer
club.
With more than 61,000 square feet of indoor and outdoor exhibit
space, Toyota will display 69 vehicles. Joining the all-new, San
Antonio-built 2016 Toyota Tacoma will be the Texas debut of the
dynamic Scion duo – the versatile 2016 Scion iM and 2016 Scion iA –
with a combination of practicality, desired technology and unique
style for today’s young drivers. All three vehicles just recently
arrived at dealerships and are ready to go wherever drivers
dream.
“Our customers have been anticipating the all-new Tacoma all
year, and the State Fair will give them a chance to see it up
close,” said Bill Fay, group vice president and general manager,
Toyota. “These Texas-built trucks are made for the outdoors
enthusiast, and feature a factory-installed GoPro camera mount so
drivers can capture their adventures and share them with their
friends.”
In 2016, the popular RAV4 compact crossover SUV will be
receiving a hybrid powertrain option and is making its Texas debut
at the State Fair before going on sale later this fall. Other
vehicles on display include the iconic redesigned 2016 Toyota Land
Cruiser, and sporty Camry and Corolla special editions. The highly
acclaimed, off-road eating Tundra and 4Runner TRD Pro models also
make an appearance in the at the outdoor truck area.
Also at the State Fair is the all new TeenDrive365 distracted
driving simulator, which uses Oculus Rift to bring the dangers of
distracted driving to life. This is the first time the next
generation virtual reality technology is being used to educate
people – teens and parents alike – about the dangers of distracted
driving. The new simulator with Oculus Rift will be available free
of charge to the public at the State Fair of Texas. The safety
exhibit also includes active safety education using a Camry to
feature tutorial videos on the functions of several technologies
including Blind Spot Monitor and Land Departure Alert.
Toyota will also be showing several concept vehicles that hint
at the future of mobility. The FV2 is operated by the driver
shifting his or her body to intuitively move the vehicle in any
direction. It uses intelligent transport system technology to
connect with other vehicles in the area and the traffic
infrastructure to enable safe driving.
The Toyota i-ROAD is an innovative, fun-to-drive three-wheel
personal electric vehicle equipped with revolutionary Active Lean
technology that emulates the movements of a skier. The i-ROAD is as
agile as a scooter with the enclosed-canopy comfort of a car. It is
currently on the roads of Grenoble, France, in a car-sharing
program, which provides rental of the vehicle for 15-minute
increments, in an effort to integrate personal mobility with public
transportation systems.
Toyota is a strong supporter of both professional and collegiate
sports in Texas, including unique experiences and scheduled
appearances of FC Dallas players throughout the Fair. On select
Saturday afternoons, Sept. 26 and Oct. 3, fairgoers can experience
the FC Dallas Tour presented by Toyota, hear the FC Dallas
Drumline, and meet the FC Dallas girls along with Hooper, the
official FC Dallas mascot. Additionally, on Saturday, Oct. 3 at 3
p.m., visitors have the opportunity to meet several FC Dallas
players, with a special autograph session planned.
“Toyota's exhibit at the State Fair of Texas showcases the
brand's breadth and depth with unique displays at the outdoor Truck
Zone and inside the Centennial Building,” said Brent Hillyer, vice
president of marketing, Gulf States Toyota. “Visitors to the annual
fair will see how Toyota continues to produce exemplary cars and
trucks for every segment while engaging with the present and future
of Toyota.”
About Toyota
Toyota (NYSE:TM), the world's top automaker and creator of the
Prius, is committed to building vehicles for the way people live
through our Toyota, Lexus and Scion brands. Over the past 50 years,
we’ve built more than 25 million cars and trucks in North America,
where we operate 14 manufacturing plants (10 in the U.S.) and
directly employ more than 40,000 people (more than 32,000 in the
U.S.). Our 1,800 North American dealerships (1,500 in the U.S.)
sold more than 2.5 million cars and trucks (more than 2.2 million
in the U.S.) in 2013 – and about 80 percent of all Toyota vehicles
sold over the past 20 years are still on the road today.
Toyota partners with philanthropic organizations across the
country, with a focus on education, safety and the environment. As
part of this commitment, we share the company’s extensive know-how
garnered from building great cars and trucks to help community
organizations and other nonprofits expand their ability to do good.
For more information about Toyota,
visit www.toyotanewsroom.com.
View source
version on businesswire.com: http://www.businesswire.com/news/home/20150924005270/en/
Allison+PartnersAmanda Roark,
214-975-8784Amanda.Roark@allisonpr.com
Toyota Motor (NYSE:TM)
Historical Stock Chart
From Jun 2024 to Jul 2024
Toyota Motor (NYSE:TM)
Historical Stock Chart
From Jul 2023 to Jul 2024