Company Marks Latest ‘One Toyota’ Milestone
with Launch of Transcontinental ‘Ever-Better Expedition’ to Inspire
Team Members and Future Innovations
Toyota Motor North America today unveiled architectural
renderings of its future North American headquarters, providing new
details of the site layout and exterior design of its
environmentally sensitive corporate campus. In support of the
Company’s “One Toyota” vision, the renderings reveal buildings and
outdoor spaces designed to create a collaborative environment that
encourages discovery, transparency and creativity.
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Jim Lentz, CEO of Toyota's North America
Region is seen at the Toyota Plano Headquarters Plans Reveal
Wednesday, June 24, 2015 in Plano, Texas. (Richard W. Rodriguez /AP
Images)
To mark the occasion, Toyota also launched the Ever-Better
Expedition – the North American leg of a real-world, global driving
project designed to support and unite Toyota’s 330,000 worldwide
team members in their mission to create ever-better vehicles. A
convoy of Toyota vehicles left Plano today on a 110-day
transcontinental journey that will allow Toyota engineers and other
team members to feel the road, experience vehicle performance,
connect with customers and gather new insights to inspire the
design and development of future vehicles.
“Bringing our team members together at this striking and
inspiring new campus in Plano will help Toyota become a more
cohesive, collaborative and innovative company so we can serve our
customers better,” said Jim Lentz, CEO of Toyota’s North America
Region. “Our efforts to become One Toyota in North America go
hand-in-hand with the goals of the Ever-Better Expedition, which
embodies our passion for continuous improvement and sharing ideas
so that we can deliver products that exceed our customers’
expectations.”
New Headquarters Inspired by ‘One Toyota’ Philosophy,
Environmental Sustainability
Designed by Corgan Associates, the architectural renderings
unveiled today and available at http://pressroom.toyota.com provide
a number of different perspectives and details of the proposed
Toyota campus in Plano, which includes:
- Seven buildings, up to five stories
tall, arranged around a large central plaza that serves as the
literal and symbolic heart of all social and business functions –
including dining, fitness, and conferencing facilities;
- Building facades that are predominantly
glass, with generous roof overhangs along the southern exposures to
cast shade;
- Local and regional materials and
low-water plantings that reflect the native landscapes of North
Central Texas;
- Water features for catchment and
storage of water for irrigation; and
- Parking structures and office buildings
that can support solar panels for renewable energy production.
“Our work with some of the best designers, builders, architects
– along with important input from our own team members – has
inspired our thinking around how our new facilities can support and
enhance the One Toyota Experience,” said Lentz. “We also want to
ensure our new headquarters supports Toyota’s commitment to the
environment through sustainable, environmentally sensitive and
state-of-the-art design, materials, features and efficiencies.”
Toyota intends to pursue LEED Platinum certification for the
campus, the highest level of certification possible by the U.S.
Green Building Council.
Ever-Better Expedition: Getting Out to Feel and Learn from
the Road
Groups of Toyota engineers and other team members participating
in the Ever-Better Expedition will drive a convoy of Toyota’s
best-known models across North America, tackling some of the
continent’s most challenging and inspiring driving environments,
from California’s Death Valley in summer to the icy roads of Alaska
in winter, from Pike’s Peak in Colorado to the streets of New York
City. Along the way, they will also visit Daytona Beach, Route 66,
Toyota manufacturing and research facilities, and the highways,
avenues and back streets that customers across North America use
every day.
The goal of the Expedition is to allow Toyota team members to
get out from behind their desks and experience in the real world
the vehicles they design, engineer, manufacture and sell -- taking
what they learn from the road to inform the development of future
generations of vehicles and deliver an ever-better driving
experience to customers. The Expedition will also allow them to
interact directly with North American customers to better
understand their needs and how they use Toyota products.
The North America Expedition is the second leg of Toyota’s Five
Continents Driving Project. It that was inspired by Toyota
President Akio Toyoda, whose passion for cars and the driving
experience is revolutionizing the way that Toyota approaches
product development and customer engagement. The first leg was
organized and executed by Toyota Australia, where vehicles drove
cross-country through Australia’s diverse and rugged terrain,
resulting in new product insights and valuable learning experiences
for team members.
For the North American Expedition, Toyota is also introducing
the Toyota Ultimate Utility Vehicle (UUV) – a custom-made Sienna
body retrofitted on top of a Tacoma truck built for display at this
year’s Specialty Equipment Market Association (SEMA) conference. A
Land Cruiser 200 will also travel the entire length of the North
American Expedition and is the only vehicle that will travel to all
of the continents included in the global tour.
In support of the North American Expedition, Toyota launched
www.ToyotaEverBetter.com, where visitors can follow the
Expedition’s progress through the end of the year.
About Toyota
Toyota (NYSE:TM), the world's top automaker and creator of the
Prius and the Mirai fuel cell vehicle, is committed to building
vehicles for the way people live through our Toyota, Lexus and
Scion brands. Over the past 50 years, we’ve built more than 25
million cars and trucks in North America, where we operate 14
manufacturing plants (10 in the U.S.) and directly employ more than
42,000 people (more than 33,000 in the U.S.). Our 1,800 North
American dealerships (1,500 in the U.S.) sold more than 2.67
million cars and trucks (more than 2.35 million in the U.S.) in
2014 – and about 80 percent of all Toyota vehicles sold over the
past 20 years are still on the road today.
Toyota partners with philanthropic organizations across the
country, with a focus on education, safety and the environment. As
part of this commitment, we share the company’s extensive know-how
garnered from building great cars and trucks to help community
organizations and other nonprofits expand their ability to do good.
For more information about Toyota, visit
www.toyotanewsroom.com.
Toyota Motor Engineering and Manufacturing North America, Inc.
(TEMA), headquartered in Erlanger, KY., is responsible for Toyota’s
engineering design, development, R&D and manufacturing
activities in North America. TEMA’s Toyota Technical Center (TTC)
operates engineering, research and development facilities in Ann
Arbor, MI, including Toyota’s Collaborative Safety Research Center
(CSRC).
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Toyota Motor North AmericaAaron
Fowles469-292-1097aaron.fowles@toyota.comorGolin for ToyotaElaine
Steinfeld972-341-2585 / 972-965-6817esteinfeld@golin.com
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