- Toyota Safety Sense and Lexus Safety
System-Plus Raise The Bar On Automated Driver-Assist
- Packages Available On Nearly All Models
and Trim Levels By End of 2017
The world’s first compact crossover sport utility vehicle (SUV)
and the world’s first luxury crossover SUV are helping to bring
advanced safety technology to the mass market; raising the bar and
lowering the price. The move is a major stride towards Toyota’s
vision of a mobility future that improves safety and is more
convenient for everyone, bringing a package of automated driver
assist technologies closer to the mainstream.
At separate press conferences Wednesday and Thursday at the New
York Auto Show, Toyota will reveal its first-ever RAV4 Hybrid SUV,
while Lexus unveils its all-new fourth-generation RX luxury
crossover SUV. Both debuts will mark the arrival of new,
multi-feature, integrated safety packages, each anchored by
automated pre-collision braking and offered at a price dramatically
below comparable systems across the auto industry.
“Taking high-level driver assist to the next level, the safety
packages will be offered as a very-low-cost option and will be
systematically introduced across nearly all U.S. Toyota and Lexus
models and trim levels, top-to-bottom, by the end of 2017,” said
Jim Lentz, President and CEO Toyota Motor North America. “Pushing
these systems across our lineup, as quickly as possible, can help
protect people in the event of a crash. More importantly it will
help prevent some crashes from ever happening in the first
place.”
Toyota Safety Sense (TSS) and Lexus Safety System+ (LSS+) are
designed to support the driver’s awareness, decision making and
vehicle operation over a wide range of speeds. Packaged together in
an integrated system, their features help address three key areas
of accident protection: preventing or mitigating rear collisions,
keeping drivers within their lane, and enhancing road safety during
night time driving. The systems are intended to address commonly
occurring crash types according to traffic accident statistical
analyses.
First announced in Japan this past November, both packages
reflect Toyota’s desire to make safety technology available to a
wider range of new car buyers. TSS will be offered in the form of
two packages: Toyota Safety Sense C for compact cars and TSS P for
mid-sized and premium models will be available as an optional
accessory from approximately $300 and $500, respectively – a price
point unheard of for this array of safety technologies. Lexus
Safety System+ aims to further expand the use of these systems
across luxury models, integrating highly-effective active safety
features into an optional accessory priced from approximately $500
to $635.
“At Toyota, we believe that the ultimate desire of a society
that values mobility should be the eventual elimination of traffic
fatalities and injuries,” said Bob Carter, Senior Vice President –
Automotive Operations at Toyota Motor Sales, U.S.A. Inc. “Studies
indicate that advanced active safety technologies can have a
profound effect on automotive safety. Toyota is proud to expand the
availability of these technologies – and to do so at an excellent
value proposition for our customers as well.”
TSS will initially be available on the RAV4 and Avalon, and
three additional models which will be announced later this year.
LSS+ will initially be available on RX, and four additional models
to be announced later this year. Both packages will provide an
added layer of safety capability on top of Toyota’s existing Star
Safety System, a suite of six key safety technologies that are
included as standard on every new vehicle.
TOYOTA SAFETY SENSE
The Toyota Safety Sense C package
features three proprietary active safety technologies, and combines
a camera and laser radar for enhanced performance and reliability.
The package can help prevent or mitigate collisions in a wide range
of vehicle speeds.
Pre-collision System (PCS)
PCS uses a camera and laser radar to detect objects ahead of the
vehicle. When the system determines there is a possibility of
collision it prompts the driver to brake with an audio and visual
alert. If the driver notices the hazard and brakes, the system
provides additional braking force. If the driver fails to brake in
a set time, the system automatically applies the brakes, reducing
speed by approximately 19 mph *1 in order to prevent or mitigate
the collision. The operational range of PCS covers speeds at which
at least 80 percent of rear-end collisions occur (i.e. relative
speeds of between approximately 7 – 50 mph).
Lane Departure Alert (LDA)
LDA uses a camera to detect visible white and yellow lane
markings. If the system determines that the vehicle is starting to
deviate from the lane, LDA alerts the driver with an audio and
visual alert.
Automatic High Beam (AHB)
AHB helps enhance forward visibility during nighttime driving.
It uses a camera to detect the headlights of oncoming vehicles and
the tail lights of vehicles ahead, and then automatically switches
between high beams and low beams so as not to dazzle other
drivers
Toyota Safety Sense P combines a
camera and millimeter-wave radar for enhanced performance and
reliability. In addition to the three active safety technologies
included in the Toyota Safety Sense C package, the Pre-collision
System offered with this package also includes a pedestrian
detection function. In addition, Toyota Safety Sense P offers Radar
Cruise Control functionality. (see below)
Pedestrian Pre-collision System
This system uses millimeter-wave radar and a camera to help
detect pedestrians in certain conditions in addition to vehicles.
To help prevent or mitigate collisions, the system activates an
audio and visual alert in addition to brake assist, followed by
automated braking if the driver does not brake in a set time.
Automated braking operates at relative speeds of between 7- 50 mph
for potential collisions with pedestrians, and can reduce speed by
approximately 19 mph*1. For potential collisions with vehicles, the
enhanced PCS system included with the Toyota Safety Sense P package
operates at relative speeds of between 7 mph and the vehicle's top
speed, reducing speed by approximately 25 mph*2.
Dynamic Radar Cruise Control
On highways, Radar Cruise Control uses millimeter-wave radar to
detect preceding vehicles and determine their speed. It then is
designed to adjust vehicle speed (within a set range) to help
maintain a pre-set distance between vehicles. By using a
forward-facing camera and millimeter-wave radar to monitor vehicles
merging into or out of the lane, Radar Cruise Control helps
maintain smooth acceleration and deceleration while driving.
LEXUS SAFETY SYSTEM +
Lexus Safety System + integrates several of Lexus’s existing
active safety technologies: under certain conditions the
Pre-Collision System (PCS) helps prevent and mitigate collisions;
Lane Departure Alert (LDA) helps prevent vehicles from departing
from their lanes; and Automatic High Beam (AHB) helps ensure
enhanced forward visibility during nighttime driving. As part of a
multi-faceted approach to active safety, the Lexus Safety System +
package combines millimeter-wave radar with a camera, achieving
high reliability and performance.
Pedestrian Pre-collision System
This system uses millimeter-wave radar and a camera to detect
pedestrians in addition to vehicles. To help prevent or mitigate
collisions, the system activates an audio and visual alert in
addition to brake assist, followed by automated braking if the
driver does not brake in time. Automated braking operates at
relative speeds of between 7 – 50 mph for potential collisions with
pedestrians, and can reduce speed by approximately 19 mph*1. For
potential collisions with vehicles, the PCS system operates at
relative speeds of between 7 mph and the vehicle's top speed,
reducing speed by approximately 25 mph*2.
Lane Departure Alert (LDA)
LDA uses a camera to detect visible white and yellow lane
markings. If the vehicle starts to deviate from a lane, LDA alerts
the driver with an audio-visual alert and steering wheel vibration.
Some models are also equipped with Lane Keep Assist, which controls
power steering to help make it easier for the driver to remain
within lane markings.
Automatic High Beam (AHB)
AHB helps enhance forward visibility during nighttime driving.
It uses a camera to detect the headlights of oncoming vehicles and
the tail lights of vehicles ahead, and then automatically switches
between high beams and low beams so as not to dazzle other
drivers.
Dynamic Radar Cruise Control (DRCC)
On highways, Dynamic Radar Cruise Control uses millimeter-wave
radar to detect preceding vehicles and determine their speed. It
then adjusts vehicle speed (within a set range) to help maintain a
pre-set distance between vehicles. By using a forward-facing camera
and millimeter-wave radar to monitor vehicles moving into or out of
the lane, DRCC helps maintain smooth acceleration and deceleration
while driving.
“With the new LSS+ system, we offer drivers an added level of
occupant safety in a conveniently bundled package that leverages
some of the latest accident prevention technology,” said Jeff
Bracken, Lexus Division group vice president and general manager.
“We certainly expect the proliferation of these features to
continue throughout the luxury vehicle market and our Lexus lineup
as the industry remains steadfast in the pursuit of enhanced
vehicle safety.”
*1 Results achieved during testing using a vehicle travelling at
19 mph and a stationary vehicle / pedestrian; system operation
depends on driving environment (including road and weather) and
vehicle circumstances.
*2 Results achieved during testing using a vehicle travelling at
25 mph and a stationary vehicle; system operation depends on
driving environment (including road and weather) and vehicle
circumstances.
Drivers should always be responsible for their own safe driving.
Please always pay attention to your surroundings and drive safely.
Depending on the conditions of roads, vehicles, and weather, etc.,
the system(s) may not work as intended.
Photos/Multimedia Gallery Available:
http://www.businesswire.com/multimedia/home/20150330005176/en/
Advanced Technology and Business CommunicationsJohn Hanson,
310-468-4718Cindy Knight, 310-468-2170
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