CHICAGO and DAYTONA BEACH, Fla., Feb. 6, 2014 /PRNewswire/ -- International
Speedway Corporation (NASDAQ Global Select Market: ISCA; OTC
Bulletin Board: ISCB) ("ISC") today announced a groundbreaking,
multi-year partnership with Toyota Motor Sales (TMS) U.S.A., Inc. that will make Toyota the first
Founding Partner at Daytona International Speedway as part of its
unprecedented $400 million DAYTONA
Rising redevelopment project.
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DAYTONA Rising is ISC's complete reimagining of the fan and
sponsor experience at its iconic Daytona International Speedway, a
multi-year project encompassing the Speedway's nearly one-mile long
frontstretch that, upon completion in January 2016, will create a world-class facility
with premium amenities unmatched in the industry. Financial terms
of the agreement were not disclosed.
"When we started drafting the designs of DAYTONA Rising, we
envisioned partnering with equally forward-thinking organizations
like Toyota to bring forth the very best experience for our fans
and guests," said ISC Chief Executive Officer Lesa France Kennedy. "Toyota has been a great
partner for many years and we will continue to work together to
enhance the fan experience at many of our facilities across the
country."
Beginning in 2015, the 11-year agreement will provide Toyota
with naming rights for one of five fan injectors. The
massive, new and redesigned entry statement includes over 20,000
square feet of Toyota engagement and fan experience that vertically
spans four concourse levels.
The Toyota brand will also have a presence in the new "World
Center of Racing" zone, the central "neighborhood" overlooking
Daytona's famed start/finish line inside the new frontstretch
facility. The "World Center of Racing" zone is roughly the area of
two football fields where Daytona International Speedway, its
partners and race fans will celebrate the history and legacy of
racing at the iconic motorsports venue. Fans will be able to
socialize and enjoy themselves in this area prior to, during and
after a race.
Ten additional neighborhoods, each the size of a football field,
will be located throughout the new frontstretch with custom bar,
retail and dining areas, as well as dozens of video screens to
provide fans with non-stop views of on-track action while they
mingle with friends. Toyota will also have branding rights to a
neighborhood near the Toyota injector.
Additionally, Toyota will serve as an official partner of "The
Great American Race," the DAYTONA 500®, and will receive official
pace car rights in 2015.
"DAYTONA Rising represents our commitment to delivering engaging
and innovative ways for our partners to showcase their brand," said
Daytona International Speedway President Joie Chitwood III. "We're proud to integrate
Toyota into this historic project. Our fans and guests will now
enjoy more exciting, innovative and engaging experiences from the
moment they enter the new facility to the time they reach their
seats and beyond."
In addition to the Founding Partner status with DAYTONA Rising,
Toyota also extended the following sponsorship rights at other ISC
venues:
- Race entitlement sponsorship of the spring NASCAR Sprint Cup
Series and Nationwide Series races at Richmond International
Raceway®
- Pace Car rights at Auto Club Speedway®, Chicagoland Speedway®,
Kansas Speedway®, Phoenix International Raceway®, Richmond
International Raceway® and Watkins Glen International® for each
NASCAR major event weekend, as well as Official Vehicle at Route 66
Raceway®
The partnership was announced today at the Chicago Auto Show,
the same location where Toyota initially revealed its plans more
than 10 years ago to participate for the first time in NASCAR, as
part of the NASCAR Camping World Truck Series.
"This is a unique opportunity for Toyota to elevate our brand in
the motorsports community, especially through the DAYTONA Rising
project," said Bob Carter, senior
vice president of automotive operations of Toyota Motor Sales,
USA, Inc. "ISC and Daytona
International Speedway will provide strong platforms to interact
with our guests and most importantly, our race fans."
About International Speedway Corporation
International
Speedway Corporation is a leading promoter of motorsports
activities, currently promoting more than 100 racing events
annually as well as numerous other motorsports-related
activities. The Company owns and/or operates 13 of the
nation's major motorsports entertainment facilities, including
Daytona International Speedway® in Florida (home of the DAYTONA 500®); Talladega
Superspeedway® in Alabama;
Michigan International Speedway® located outside Detroit; Richmond International Raceway® in
Virginia; Auto Club Speedway of
Southern CaliforniaSM
near Los Angeles; Kansas Speedway®
in Kansas City, Kansas; Phoenix
International Raceway® in Arizona;
Chicagoland Speedway® and Route 66 RacewaySM near
Chicago, Illinois;
Homestead-Miami SpeedwaySM in Florida; Martinsville Speedway® in
Virginia; Darlington Raceway® in
South Carolina; and Watkins Glen
International® in New York.
The Company also owns and operates Motor Racing Network, the
nation's largest independent sports radio network and Americrown
Service CorporationSM, a subsidiary that provides
catering services, food and beverage concessions, and produces and
markets motorsports-related merchandise. In addition, the
Company has a 50 percent interest in the Hollywood Casino at Kansas
Speedway. For more information, visit the Company's Web site
at www.internationalspeedwaycorporation.com.
About Toyota
Toyota (NYSE: TM), the world's top
automaker and creator of the Prius, is committed to building
vehicles for the way people live through our Toyota,
Lexus and Scion brands. Over the past 50 years, we've
built more than 25 million cars and trucks in North America, where we operate 14
manufacturing plants and directly employ nearly 40,000
people. Our 1,800 North American dealerships sold more than
2.5 million cars and trucks in 2013 – and about 80 percent of all
Toyota vehicles sold over the past 20 years are still on the road
today.
Toyota partners with philanthropic organizations across the
country, with a focus on education, safety and the
environment. As part of this commitment, we share the
company's extensive know-how garnered from building great cars and
trucks to help community organizations and other nonprofits expand
their ability to do good. For more information about Toyota, visit
www.toyotanewsroom.com.
About DAYTONA Rising
DAYTONA Rising is a $400 million reimagining of an American icon –
Daytona International Speedway. Five expanded and redesigned
entrances, or "injectors," will lead fans to a series of escalators
and elevators, transporting them to three different concourse
levels. Each level features spacious social areas, or
"neighborhoods," along the nearly mile-long frontstretch. At the
conclusion of the redevelopment, Daytona International Speedway
will have approximately 101,000 permanent, wider and more
comfortable seats, twice as many restrooms and three times as many
concession stands. In addition, the Speedway will feature over 60
luxury suites with track side views and a completely revamped
hospitality experience for corporate guests. DAYTONA
Rising: Reimagining an American Icon, expected to create
6,300 jobs, $300 million in labor
income and over $80 million in tax
revenue, will be completed in time for the 2016 Rolex 24 At Daytona
and DAYTONA 500. DAYTONA Rising was recently cited as a key source
of expected job growth in Volusia
County as part of the Manpower Employment Outlook
Survey.
Barton Malow is serving as the
design-builder for the project. In addition to DAYTONA Rising,
Barton Malow has renovated the
University of Michigan "Big House" and
the Rose Bowl.
ROSSETTI, an award-winning architectural design and planning
firm for the past 40 years, which headed the design for Ford Field
NFL Stadium, University of Notre Dame
Compton Family Ice Arena and five Major League Soccer Stadiums, is
leading the master planning of the DAYTONA Rising site.
Race fans can follow the progress of the DAYTONA Rising project
by visiting www.DAYTONARising.com and connecting with Daytona
International Speedway on Twitter, Facebook and Pinterest.
Also, fans can see the construction project up close by taking one
of the daily tours available at the Speedway on non-event days
throughout the year. Visit
www.daytonainternationalspeedway.com/tours or the Speedway Ticket
and Tours Building for more information.
For tickets and more information on Daytona International
Speedway events, visit www.daytonainternationalspeedway.com or call
1-800-PITSHOP.
About Daytona International Speedway
Daytona
International Speedway is the home of "The Great American Race" -
the DAYTONA 500. Though the season-opening NASCAR Sprint Cup event
garners most of the attention - as well as the largest audience in
motorsports - the approximately 500-acre motorsports complex boasts
the most diverse schedule of racing on the globe, thus earning it
the title of "World Center of Racing." In addition to eight major
weekends of racing activity, rarely a week goes by that the
Speedway grounds are not used for events that include civic and
social gatherings, car shows, photo shoots, production vehicle
testing and police motorcycle training.
EDITOR'S NOTE:
To view renderings and video from today's announcement in
Chicago, please visit
http://new.livestream.com/Toyota/ToyotaRacing
.
SOURCE International Speedway Corporation