WASHINGTON, Jan. 22, 2014 /PRNewswire/ -- Washington,
it's time to save your energy and put it towards staying warm this
winter! Toyota's bringing its fuel cell-powered concept to the East
Coast. Following a trip through Consumer Electronics Show (CES) and
the North American International Auto Show (NAIAS) earlier this
month, the glowing, ocean-blue sedan that many are calling the car
of the future is geared to make a big splash at this year's
Washington Auto Show.
For the past 20 years, Toyota has massively committed to fuel
cell research and design and aims to lead the charge in
environmental change in the auto industry this year. "Savvy
consumers have been waiting to see an active change in fuel cell
development, and we're almost ready to hit the streets," said
Toyota's Vice President of North American Business Strategy
Nihar Patel. "There's an enormous
amount of education to be done as we let the public know more about
this exciting technology." In case you missed the CES buzz, Nihar
will be leading a press conference at the Toyota booth on
Jan. 22 at 9:40 a.m. to fill you in on its accelerated goals
for fuel cell technology in its cars in the next two years.
Attendees can see the newest concept at Toyota's booth, as well
as the three-wheeler iROAD concept that wowed auto enthusiasts at
last year's Geneva Auto Show. Show goers interested in leaning into
each turn in the iROAD will have a chance to see it in action.
Toyota also will be showing off its brand new 2014 Highlander,
which offers more style, comfort and utility than ever before – a
great family vehicle with a trunk big enough to hold whatever the
adventurous type needs to carry around. The Highlander is joined by
other new models including the 2014 Corolla and a full cut-away of
the 2014 Tundra.
Toyota's responsible in more ways than just the environment: The
company is fully committed to its TeenDrive365 program
(www.TeenDrive365.com), a driving safety platform to help families
navigate the critical first year of a teen's independent driving.
Toyota will have its 3D driving simulator available for attending
parents and teens to experience, as well as more information about
the program and how they can get involved. Designed to amplify the
teen driving programs and resources Toyota has offered for over a
decade, the initiative aims to help foster an ongoing dialogue
between parents and teens through engaging online tools, expert
advice and tips, local events and social media.
Toyota will have 44 different cars, trucks and SUVs on display
at this year's Washington Auto Show. Product specialists and
Toyota's environmental executives will be on hand for more
information, so be sure to find your way through the crowd – look
for the glowing blue car.
About Toyota
Toyota, the world's top automaker and creator of the Prius, is
committed to building vehicles for the way people live through our
Toyota, Lexus and Scion brands. Over the past 50 years, we've
built more than 25 million cars and trucks in North America, where we operate 14
manufacturing plants (10 in the U.S.) and directly employ nearly
40,000 people (more than 37,000 in the U.S.). Our 1,800 North
American dealerships sold more than 2.3 million cars and trucks in
2012 – and about 80 percent of all Toyota vehicles sold over the
past 20 years are still on the road today.
Toyota partners with philanthropic organizations across the
country, with a focus on education, safety and the
environment. As part of this commitment, we share the
company's extensive know-how garnered from building great cars and
trucks to help community organizations and other nonprofits expand
their ability to do good. (NYSE:TM)
For more information about Toyota, visit www.toyota.com or
www.toyotanewsroom.com. Consumers interested in learning more about
the Toyota Car of the Future can visit www.toyota.com/fuelcell.
Contact:
Javier Moreno
Toyota Corporate Communications
Javier_moreno@toyota.com
212-715-7469
SOURCE Toyota