Torrid Becomes First Plus-Size Brand to Launch Resale Program with thredUP’s Resale-as-a-ServiceⓇ
December 15 2022 - 9:00AM
Business Wire
Torrid Holdings Inc. (“Torrid” or the “Company”) (NYSE: CURV), a
direct-to-consumer apparel, intimates, and accessories brand in
North America for women sizes 10 to 30, today announced a resale
program with thredUP (NASDAQ: TDUP), one of the largest online
resale platforms for women's and kids' apparel, shoes, and
accessories. Torrid is the first plus-size brand to leverage
thredUP’s Resale-as-a-ServiceⓇ (RaaSⓇ) for its Clean Out program.
thredUP’s RaaS enables brands to plug into its proprietary
operating platform and deliver scalable, secondhand shopping
experiences to its customers.
“We’re pleased to offer our customers an exciting and convenient
opportunity to earn value by extending the lifetime of their
clothes,” said Lisa Harper, Chief Executive Officer at Torrid.
“Working with thredUP is a natural step in our mission to become a
more impactful brand, as we leverage its RaaS platform to
contribute to a more sustainable future for fashion.”
Starting December 15, 2022, Torrid customers in the United
States can generate a prepaid shipping label from
torrid.thredup.com, fill any shippable box with apparel, shoes, and
accessories from any brand, and ship it to thredUP for free.
Sellers will receive a Torrid shopping credit for items sold. For a
limited time, Torrid will provide an additional bonus to encourage
customers to participate. The shopping credit can be used to
purchase any items in-store or online at www.Torrid.com.
“As the first plus-sized brand to leverage our RaaS platform,
Torrid is a leader in its industry and making secondhand available
to even more customers,” said James Reinhart, CEO of thredUP.
“Torrid’s resale program offers a tailored and unique experience
that provides consumers with a responsible way to give their
preloved clothing a second or even third life.”
About Torrid
Torrid is a direct-to-consumer brand of apparel, intimates and
accessories in North America targeting the 25- to 40-year old woman
who is curvy and wears sizes 10 to 30. Torrid is focused on fit and
offers high quality products across a broad assortment that
includes tops, bottoms, denim, dresses, intimates, activewear,
footwear and accessories.
About thredUP
thredUP is transforming resale with technology and a mission to
inspire a new generation of consumers to think secondhand first. By
making it easy to buy and sell secondhand, thredUP has become one
of the world's largest online resale platforms for women's and
kids' apparel, shoes and accessories. Sellers love thredUP because
we make it easy to clean out their closets and unlock value for
themselves or for the charity of their choice while doing good for
the planet. Buyers love shopping value, premium and luxury brands
all in one place, at up to 90% off estimated retail price. Our
proprietary operating platform is the foundation for our managed
marketplace and consists of distributed processing infrastructure,
proprietary software and systems and data science expertise. With
thredUP's Resale-as-a-Service, some of the world's leading brands
and retailers are leveraging our platform to deliver customizable,
scalable resale experiences to their customers. thredUP has
processed over 137 million unique secondhand items from 55,000
brands across 100 categories. By extending the life cycle of
clothing, thredUP is changing the way consumers shop and ushering
in a more sustainable future for the fashion industry.
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version on businesswire.com: https://www.businesswire.com/news/home/20221215005089/en/
Investors Vince Adams IR@torrid.com
Media PR@torrid.com
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