Weigel Broadcasting Co. and TEGNA’s WQAD to Bring Milwaukee Bucks Games Back to Free Over-the-Air Television in the Quad Cities
February 08 2024 - 4:30PM
Business Wire
The Milwaukee Bucks are returning to broadcast television in the
Quad Cities as part of a new agreement with TEGNA Inc’s (NYSE:
TGNA) WQAD. These games will be available to nearly 240,000 homes
and more than 384,000 people in the Quad Cities. Games will air on
WQAD 8.3 through its free, HD over-the-air broadcasts and through
the channel’s distribution with cable services.
WQAD will have 10 over-the-air Bucks games this season,
beginning on Friday, Feb. 23, when the Bucks play at the Minnesota
Timberwolves. WQAD is part of the newly announced broadcast package
from Weigel Broadcasting Co.’s WMLW The M in Milwaukee.
“We’re thrilled to make these Bucks games available to every
fan, and every household, in the Quad Cities,” said Jim Kizer,
president and general manager, WQAD.
“We’re grateful for the trust of the Milwaukee Bucks and Weigel
Broadcasting,” said Brad Ramsey, senior vice president, media
operations, TEGNA. “This is an exciting moment in sports, and we’re
pleased to strike additional agreements to offer more games to more
fans in more homes.”
The games were previously made available for local over-the-air
distribution as part of the NBA’s agreement with Diamond Sports
Group, the owner of Bally Sports Wisconsin. The complete 10-game
schedule follows:
Date
Opponent
Time (CT)
Friday, Feb. 23
at Minnesota Timberwolves
9 p.m.
Friday, March 1
at Chicago Bulls
9 p.m.
Monday, March 4
vs. Los Angeles Clippers
7 p.m.
Friday, March 8
at Los Angeles Lakers
9 p.m.
Wednesday, March 20
at Boston Celtics
6:30 p.m.
Thursday, March 28
at New Orleans Pelicans
7 p.m.
Wednesday, April 3
vs. Memphis Grizzlies
6:30 p.m.
Friday, April 5
vs. Toronto Raptors
7 p.m.
Wednesday, April 10
vs. Orlando Magic
7 p.m.
Friday, April 12
at Oklahoma City Thunder
7 p.m.
“Weigel is elated to help bring Bucks basketball games to
viewers on broadcast television, an accessible and affordable
option for all sports fans,” said Evan Fieldman, executive vice
president of Weigel.
“We’re thrilled to reach Bucks fans on broadcast television
stations,” said Peter Feigin, president of the Bucks and Fiserv
Forum. “Over-the-air is an easy and affordable way for Bucks fans
to watch our games, and we’re excited to work with Weigel and
broadcasters like TEGNA to make them widely available.”
The Bucks will utilize their TV broadcast team of Lisa Byington,
Marques Johnson and Steve Novak, with Melanie Ricks reporting from
the sidelines for these 10 games.
Free over-the-air television provides fans an easy and
affordable way to watch the Bucks. Broadcast antennas to watch
over-the-air television are widely available for purchase.
About TEGNA
TEGNA Inc. (NYSE: TGNA) is an innovative media company that
serves the greater good of our communities. Across platforms, TEGNA
tells empowering stories, conducts impactful investigations and
delivers innovative marketing solutions. With 64 television
stations in 51 U.S. markets, TEGNA is the largest owner of top 4
network affiliates in the top 25 markets among independent station
groups, reaching approximately 39 percent of all television
households nationwide. TEGNA also owns leading multicast networks
True Crime Network and Quest. TEGNA offers innovative solutions to
help businesses reach consumers across television, digital and
over-the-top (OTT) platforms, including Premion, TEGNA’s OTT
advertising service. For more information, visit www.TEGNA.com.
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For media inquiries, contact: Anne Bentley Vice
President, Chief Communications Officer 703-873-6366
abentley@TEGNA.com
For investor inquiries, contact: Julie Heskett Senior
Vice President, Chief Financial Officer 703-873-6747
investorrelations@TEGNA.com
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