- The brand revolutionized the lawncare industry when it
introduced the world's first twin-lever zero-turn lawn mower in
1964
- Since then, Hustler has established itself as an innovative
leader in the professional landscape industry
- Hustler will commemorate the milestone at this year's Equip
Expo, which will include the Hustler Mentality trailer
giveaway
HESSTON,
Kan., Oct. 3, 2024 /PRNewswire/ --
Hustler®, a Stanley Black & Decker (NYSE:
SWK) brand, is celebrating its 60th anniversary as a pioneer
in the lawncare industry, beginning with its introduction of the
world's first twin-lever zero-turn mower in 1964. Since then,
Hustler has expanded its product line with hardworking, reliable
products developed for today's landscape professionals.
Hustler revolutionized the lawncare
industry when it introduced the first twin-lever zero-turn lawn
mower in 1964
"For 60 years, Hustler has been focused on the daily hustle –
the work our customers do day in and day out to provide for
themselves, their families and their communities. That's why we're
committed to creating products that work as hard as they do. We
develop new technologies and innovate our mowers to make the pro's
job easier and more efficient," said Karen
Behm, Group Brand Manager, Hustler.
The Hustler Heritage
Inventor John Regier, while working for Hesston Corp.,
recognized the need for a riding mower that could maneuver
irregular landscapes. While Regier didn't have an engineering
background, he set to work creating the mower he envisioned from
farm machinery and mower parts. Eventually, Regier created the
world's first twin-lever zero-turn mower.
When deciding what to name his innovation, he recalled a story
from an issue of Popular Mechanics magazine about the U.S.
Air Force B-58 Hustler fighter-bomber. The aircraft was described
as unlike anything at the time due to its speed, agility and
efficiency. Noting the similarities in his own invention, Regier
deemed Hustler fitting for his new mower.
Acceleration with Excel
Regier found it difficult to
keep with strong production demand, so he brought his design to
Excel Industries. Excel, looking to expand its product line at the
time, saw Regier's design and knew it would revolutionize the mower
industry. Excel began production at its plant, located in
Hesston, and introduced the
Hustler in 1964.
Pioneering the Future
Today, Hustler is a leader in
outdoor power equipment under the umbrella of Stanley Black &
Decker, which acquired Excel Industries in 2021. With a full range
of commercial and residential mowers in its lineup, including the
award-winning X-RIDE™, the brand prides itself on its
innovation, quality, strength, performance and outstanding customer
care.
Attendees at this year's Equip Expo, held in Louisville, Kentucky from October 15-18, can visit Hustler at indoor booth
5116 and see its products in action at the outdoor demo area in
booth 7822D.
Additionally, attendees will have the chance to bring Hustler
home by entering the Hustler Mentality trailer giveaway for
a chance to win a 18-foot utility trailer loaded with two Hustler
units – the X-RIDE and Super S™.* (No purchase necessary
to enter or win).
To learn more about Hustler and its products, please
visit: www.hustlerturf.com.
*Entry open from Oct. 16 at
9 a.m. until Oct. 17 immediately prior to time of drawing at
3 p.m. Visit the Stanley Black &
Decker booth for official rules. Winners must be present at time of
drawing to win. For official rules, visit:
www.hustlerturf.com/mentalitymowergiveaway.
About Hustler
Hustler, a Stanley Black & Decker brand, is a leading brand of
premium commercial and residential mowers and power equipment. As
the originator of the twin-lever zero-turn mower in 1964, the brand
signifies innovation, performance and reliability and is known for
providing outstanding customer care through its experience dealer
network. For more information, visit www.hustlerturf.com or follow
Hustler on Facebook, Instagram and LinkedIn.
About Stanley Black & Decker
Founded in 1843 and
headquartered in the USA, Stanley
Black & Decker (NYSE: SWK) is a worldwide
leader in Tools and Outdoor, operating manufacturing facilities
globally. The Company's approximately 50,000 diverse and
high-performing employees produce innovative end-user inspired
power tools, hand tools, storage, digital jobsite solutions,
outdoor and lifestyle products, and engineered fasteners to support
the world's builders, tradespeople and DIYers. The Company's world
class portfolio of trusted brands includes DEWALT®, CRAFTSMAN®,
STANLEY®, BLACK+DECKER®, and Cub Cadet®. To learn more
visit: www.stanleyblackanddecker.com or follow Stanley Black
& Decker
on Facebook, Instagram, LinkedIn and X.
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SOURCE Hustler