BLACKSBURG, Va., March 17, 2017 /PRNewswire/ -- From
March 22-24, 2017, the Spectrum
Brands, Inc. – Pet, Home & Garden Division will have booth 4751
at the Global Pet Expo at the Orange
County Convention Center in Orlando, Fla., to introduce new and innovative
products for pet retailers that are designed for a rewarding
experience for pet owners and a rewarding bottom line for
businesses.
"Supporting pet retailers is one of the most important parts of
what we do. We make a concerted effort to continue pushing
ourselves and innovating so they have the tools and support to help
their customers create meaningful, enjoyable experiences with their
pets," said John Pailthorp, Vice President of
Marketing, Spectrum Brands, Inc. – Pet, Home & Garden
Division.
Spectrum Brands, Inc. – Pet, Home & Garden invites attendees
to touch, feel and see how its portfolio of pet care solutions work
together to grow the connection between pets and their "parents"
through a more meaningful and enriching experience. Its Aquatics
division will be represented by Tetra® brand,
Marineland® and Instant Ocean®. Its Companion Animal
division will be represented by Nature's Miracle®, Healthy Hide®,
Pro·Sense®, LitterMaid®, Dingo®, FURminator®, Perfect
Coat®, Wild Harvest™ and eCOTRITION™.
Innovating the Aquatic Experience
To whet the appetite for innovations in aquatics, the Spectrum
Brands, Inc. – Pet, Home & Garden booth will feature engaging
videos showing the latest technologies and aquatic mobile apps,
introduce new products and marketing tools to support the retailers
and showcase a recent scientific breakthrough through the
University of Florida Tropical
Aquaculture Laboratory (UFTAL).
- Celebrating Heritage, Innovating the Future of
Fishkeeping
Tetra® and Marineland® are celebrating years of
aquatics industry heritage at our booth with a timeline showcasing
how we have innovated and evolved. While we are rooted in history,
the future of fishkeeping is a focus as well. Tetra® and GloFish®
brands will showcase new programs designed to introduce potential
hobbyists of all ages to fishkeeping with educational content, new
GloFish® characters and Macaroni Kid events.
- Experiencing a GloFish® Gallery
Pet retailers can
Experience the Glo® in a darkened room dedicated to GloFish®
Fluorescent Fish, offering a very unique aquatic experience. A live
aquarium will be filled with brilliantly-colored tetras, barbs and
danios and the latest GloFish® line décor and accessories. Under
the new GloFish® Cycle Light, visitors will watch the environment
transform before their eyes. The GloFish® Color-Changing
Background, Plants and Ornaments change colors as the lighting
rotates through a cycle of blue LED, black LED and white
light.
- Innovating Aquatics with Tetra® Brand My Aquarium
App
The video for Tetra® brand My Aquarium App will
show the latest innovations that aquatic retailers can offer
customers to keep them organized and makes maintenance simpler so
they have more time on their hands to enjoy their fish. To
demonstrate the My Aquarium App experience, a station of tablets
will be available to show its features including instant
recommendations as well as custom notifications for food
dispensing, water changes, water testing, filtration, etc.
Additionally, visitors can watch the YouTube video campaign,
featuring The Bergmans, a big and busy family who uses the My
Aquarium App to make aquarium maintenance easier and have
fishkeeping expertise at their fingertips to maintain their
beautiful, healthy aquarium.
- Instant Ocean® Features UFTAL's breakthrough culturing First
Pacific Blue Tang in captivity
Instant Ocean® will feature
presentations from members of the team of scientists from the
University of Florida's Tropical
Aquaculture Laboratory (UFTAL) who were the first to breed Pacific
Blue Tangs (Paracanthurus hepatus) in captivity in an
aquatic environment using Instant Ocean®. Assistant Professor Dr.
Matthew DiMaggio and Assistant
Extension Scientist Eric Cassiano
will present from 2 p.m. –
2:30 p.m. on March 22 and March 23,
2017, which will also be streamed live on Facebook. They
will share their perspectives on this historic achievement.
Attendees will have direct access to ask questions, see photos and
footage, and learn insights on how captive propagation could affect
commercial production protocols and conservation efforts in the
future.
Improving the Pet Owner Experience
Because dogs, cats, birds, and small animals are all big parts
of the personal and professional lives of Global Pet Expo
attendees, the Spectrum Brands, Inc. – Pet, Home & Garden booth
will also host attractive, interactive displays that introduce new
Companion Animal packaging and formulations. The theme of the
Companion Animal displays is interaction, so the booth will have
sensory stations for our Nature's Miracle®, LitterMaid®,
Pro·Sense®, Healthy Hide® and Digest-eeze™
brands.
- Promoting a Balance Between Pet Parenting and Home
Ownership
To continue its "Trust the Miracle" campaign,
Nature's Miracle® will demonstrate how "Pet Parents Can Have Nice
Things." The beautiful white lounge of the Nature's Miracle® area
announces new formulas for long-term odor elimination, as well as
new delivery systems for cleaning carpet. As a long-standing
cornerstone product, Nature's Miracle® will proudly debut its new
packaging to give visitors a glimpse at the evolving design of the
brand.
- Catering to Cat Lovers
Because every cat has
different litter box needs, LitterMaid® and Nature's Miracle® are
highlighting the range of litter products available for consumers
to deal with the toughest litter box odors. The area also details
the ways pet retailers can educate their consumers on proper usage
of litter.
- Treating Dogs Right
Healthy Hide® and Digest-eeze™
have teamed up to bring pet retailers up close and personal with
their lines of gourmet dog treats. This area focuses on digestive
health and lists each product's number of ingredients, recommended
age for feeding, chew time, digestibility and added benefits. Under
this display, visitors will be able to examine and interact with
each line's products and packaging.
- Providing Affordable Care Products for Pets
Expanding
on the interaction theme of Companion Animal,
Pro·Sense® is bringing its dental, itch and joint
health solutions out for display. Visitors will get to check out a
video and the new look of each product. This area promotes the idea
that pet owners can use Pro·Sense® products to care
for their pets the same way they take care of themselves.
- Solving the Pet Hair Problem
Education is the most
important part in the fight against pet hair. That's why the
FURminator® area details the grooming tasks pet parents should
perform daily, weekly and monthly. Each activity is tied to
FURminator® products, so visitors will know the proper grooming
regimen and solutions to recommend to consumers. To help pet
retailers understand FURminator® consumers even better, this area
profiles the "FURminator® ProSumer," the individual most likely to
seek out pet grooming products and education.
- Making Pets Jump for Joy
The lively Dingo® display
wastes no time showing why the right assortment and selection of
rawhide dog bones, dog chews and dog treats can increase sales.
This area shows off the new look of Dingo® packaging for its
flavored/standard rawhide, rawhide alternative, benefit added, and
its soft, chewy and crunchy varieties. Visitors will also learn
consumer statistics they can use to strategize their store's
product offerings.
About Spectrum Brands Holdings, Inc.
Spectrum Brands
Holdings (NYSE: SPB), a member of the Russell 1000 Index, is a
global and diversified consumer products company and a leading
supplier of consumer batteries, residential locksets, residential
builders' hardware, plumbing, shaving and grooming products,
personal care products, small household appliances, specialty pet
supplies, lawn and garden and home pest control products, personal
insect repellents and auto care products. For more information,
visit www.spectrumbrands.com.
Global Pet Expo, presented by the American
Pet Products Association (APPA) and Pet Industry Distributors
Association (PIDA), is the pet industry's largest annual trade
show featuring the newest, most innovative pet products on the
market today. Global Pet Expo is open to independent
retailers, distributors, mass-market buyers, and other qualified
professionals. Ranked one of the top 100 trade shows in the nation
by Trade Show Executive Magazine, the Show features 13
football fields' worth of pet products, more than 3,000
product-launches and 150 first-time exhibiting companies.
GLOFISH® and EXPERIENCE THE GLO® are Registered Trademarks of
Yorktown Technologies, L.P. and used under license.
Media Contact:
Chrissy
Faller, Director of Public Relations
The Anderson Group | cfaller@theandersongrp.com | 610-678-1506
Connie Caldwell, Communications/Creative Services
Spectrum Brands, Inc. – Pet, Home & Garden Division
connie.caldwell@spectrumbrands.com | 314-683-2460
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SOURCE Spectrum Brands