Masks Will Go to Communities in Need in the
United States After Fans Dance to Hit Song “Skechers” by DripReport
on TikTok—A Track Shared More Than a Billion Times to Date
Skechers got the world dancing for a cause after dropping a
TikTok dance challenge set to the track “Skechers” by DripReport
that concluded with the lifestyle company donating one million
masks to essential workers and communities in need. Skechers is
partnering with the United Way of Greater Los Angeles and more
charities across the country to deliver the masks directly to those
who will most benefit.
This press release features multimedia. View
the full release here:
https://www.businesswire.com/news/home/20200820005238/en/
Skechers face masks were distributed
through United Way of Greater Los Angeles to Supplies Save Lives in
July. Masks provided to first responders and homeless in Los
Angeles were among the million in total donated by Skechers to
communities in need across the United States. (Photo: Business
Wire)
The one million masks, which are non-medical, triple-layer
surgical style, will be donated to non-profit organizations that
typically do not receive PPE from government institutions, with a
focus on economic hardship. This includes community and public
education centers, health and rehab outreach facilities, plus
homeless shelters and food banks in the greater Los Angeles area as
well as planned distributions in Chicago, New York City, Detroit
and several cities in Florida and New Jersey.
“We’ve been watching TikTok become a driving force that’s
keeping so many people connected during this difficult time,” said
Robert Greenberg, CEO of Skechers. “After the viral success of
DripReport’s ‘Skechers’ on the platform, I knew we had to transform
the momentum into a give-back effort—one that ended up involving
fans also giving back just by sharing a dance. It’s a beautiful
thing, and we’re excited to be working with the United Way and all
of our partners on donating a million masks, as we all make a
difference together.”
“Throughout the pandemic, two things have flourished: creativity
and care," said Elise Bulk, president and CEO of United Way of
Greater Los Angeles. “It's heartwarming to see fans from around the
world express themselves to raise awareness in concert with the
charitable efforts of a local business with a global reach like
Skechers. As case numbers increase across the Los Angeles area,
United Way is proud to partner with Skechers, donating masks where
they can protect front-line workers and the most vulnerable people
in our community.”
The United Way of Greater Los Angeles will be distributing
Skechers masks to shelters, clinics, community centers and food
banks throughout the metropolitan region from San Gabriel to Long
Beach over the next month. The remaining masks will be distributed
to facilities in key vulnerable communities identified and
supported by charity partners across the country.
The #MillionMaskChallenge campaign started with announcements by
some of the most influential TikTokers including Addison Rae, Loren
Gray, Spencer X, Maiko, Avani and the Croes Brothers among others
with a combined following of more than 350 million. They asked
their fans to create a video dancing to the hit viral track
“Skechers” by DripReport, and for every “Skechers” dance shared,
the Company agreed to donate up to a million Skechers face masks to
essential workers and organizations within communities in need. A
congratulatory video from the influencers can be seen here.
“From the start, I wanted to turn this moment into a movement,”
said DripReport, who signed with Arista Records earlier this year
for the official release of “Skechers”—his first original track.
“Part of my goal with the track was to show you can make whatever
you wear cool and share a message about self-confidence over
material things. When I originally released ‘Skechers’ in January,
the world was in a different place. After the track blew up, I love
that Skechers and I succeeded in making it stand for so much
more.”
The “Skechers” track by DripReport has been nothing short of a
phenomenon. “Skechers” spent five weeks on top of the Spotify US
Viral Chart—breaking a record set by Lil Nas X’s “Old Town Road.”
Rolling Stone declared it “the most-streamed song in history
about…sneakers” and it went on to be shared more than a billion
times on TikTok with millions creating and sharing their own
dances. GRAMMY®-nominated rapper, singer and songwriter Tyga
dropped his own remix of the track in May and DripReport also
released his own remix with an animated music video that heavily
features Skechers. DripReport first appeared as an Instagram page
for sharing remixes of popular hip-hop songs, and eventually grew
in popularity with hundreds of millions of views on YouTube and
social media for his content.
About Skechers USA, Inc.
Based in Manhattan Beach, California, Skechers (NYSE: SKX)
designs, develops and markets a diverse range of lifestyle and
performance footwear, apparel and accessories for men, women and
children. The Company’s collections are available in the United
States and over 170 countries and territories via department and
specialty stores, and direct to consumers through 3,615 Company-
and third-party-owned retail stores and e-commerce websites. The
Company manages its international business through a network of
global distributors, joint venture partners in Asia, Israel and
Mexico, and wholly-owned subsidiaries in Canada, Japan, India,
Europe and Latin America. For more information, please visit
about.skechers.com and follow us on Facebook, Instagram, Twitter,
and TikTok.
About United Way of Greater Los
Angeles
United Way of Greater Los Angeles is a nonprofit organization
fighting to end poverty by preparing students for high school
graduation, college, and the workforce, housing our homeless
neighbors, and guiding hard-working families towards economic
mobility. United Way identifies the root causes of poverty and
works strategically to solve them by building alliances across all
sectors, funding targeted programs and advocating for change. For
more information, visit UnitedWayLA.org and EveryoneInLA.org.
This announcement contains forward-looking statements that are
made pursuant to the safe harbor provisions of Section 27A of the
Securities Act of 1933, as amended, and Section 21E of the
Securities Exchange Act of 1934, as amended. These forward-looking
statements include, without limitation, Skechers’ future domestic
and international growth, financial results and operations
including expected net sales and earnings, its development of new
products, future demand for its products, its planned domestic and
international expansion, opening of new stores and additional
expenditures, and advertising and marketing initiatives.
Forward-looking statements can be identified by the use of
forward-looking language such as “believe,” “anticipate,” “expect,”
“estimate,” “intend,” “plan,” “project,” “will be,” “will
continue,” “will result,” “could,” “may,” “might,” or any
variations of such words with similar meanings. Any such statements
are subject to risks and uncertainties that could cause actual
results to differ materially from those projected in
forward-looking statements. Factors that might cause or contribute
to such differences include the disruption of business and
operations due to the COVID-19 pandemic; international economic,
political and market conditions including the challenging consumer
retail markets in the United States; sustaining, managing and
forecasting costs and proper inventory levels; losing any
significant customers; decreased demand by industry retailers and
cancellation of order commitments due to the lack of popularity of
particular designs and/or categories of products; maintaining brand
image and intense competition among sellers of footwear for
consumers, especially in the highly competitive performance
footwear market; anticipating, identifying, interpreting or
forecasting changes in fashion trends, consumer demand for the
products and the various market factors described above; sales
levels during the spring, back-to-school and holiday selling
seasons; and other factors referenced or incorporated by reference
in Skechers’ annual report on Form 10-K for the year ended December
31, 2019 and its quarterly report on Form 10-Q for the three months
ended June 30, 2020. More specifically, the COVID-19 pandemic has
had and is currently having a significant impact on Skechers’
business, financial conditions, cash flow and results of
operations. Forward-looking statements with respect to the COVID-19
pandemic include, without limitation, Skechers’ plans in response
to this pandemic. At this time, there is significant uncertainty
about the COVID-19 pandemic, including without limitation, (i) the
duration and extent of the impact of the pandemic, (ii)
governmental responses to the pandemic, including how such
responses could impact Skechers’ business and operations, as well
as the operations of its factories and other business partners,
(iii) the effectiveness of Skechers’ actions taken in response to
these risks, and (iv) Skechers’ ability to effectively and timely
adjust its plans in response to the rapidly changing retail and
economic environment. Taking these and other risk factors
associated with the COVID-19 pandemic into consideration, the
dynamic nature of these circumstances means that what is stated in
this press release could change at any time, and as a result,
actual results could differ materially from those contemplated by
such forward-looking statements. The risks included here are not
exhaustive. Skechers operates in a very competitive and rapidly
changing environment. New risks emerge from time to time and we
cannot predict all such risk factors, nor can we assess the impact
of all such risk factors on our business or the extent to which any
factor, or combination of factors, may cause actual results to
differ materially from those contained in any forward-looking
statements. Given these risks and uncertainties, you should not
place undue reliance on forward-looking statements as a prediction
of actual results. Moreover, reported results should not be
considered an indication of future performance.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20200820005238/en/
Jennifer Clay Skechers USA, Inc. 310.937.1326
Julie Cozort United Way of Greater Los Angeles
jcozort@unitedwayla.org
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