Baseball Great Signs on to Appear in Relaxed
Fit® Footwear Campaign
SKECHERS USA, Inc. (NYSE:SKX), recently called “the hottest
major brand in the U.S.” by Princeton Retail Analysis*, today
announced that it has signed legendary baseball great Pete Rose to
join the team representing the successful men’s Relaxed Fit® from
SKECHERS footwear line. A new advertising campaign featuring Rose
will begin in Fall 2014.
Baseball legend Pete Rose (Ezra
Shaw/Getty Images)
Pete Rose’s campaign launches with a new television commercial
utilizing the same humorous tone as previous spots for Relaxed Fit
footwear starring Joe Montana and Mark Cuban, as well as an
upcoming spot with Joe Namath. The campaign will extend across all
media with Rose appearing in print, outdoor, online and
point-of-sale materials through 2015.
“I’ve loved these super comfortable Relaxed Fit shoes from the
moment I first tried on a pair, so it makes perfect sense now that
I’m working with SKECHERS,” said Pete Rose. “I can’t wait until
everyone sees what we have planned. I know I’m in great company
with the roster of legends that have worked on this campaign.”
“Our Relaxed Fit from SKECHERS campaign has been so successful
because fans love seeing sports icons off the field,” added Michael
Greenberg, president of SKECHERS. “We’re thrilled to bring Pete
Rose on board and have a fantastic concept that plays to his
unmatched talent and of course his notoriety as well. Pete will
help drive the message that our comfortable footwear is the ideal
way to help you stay relaxed in any situation.”
Rose spent the majority of his 26-year baseball career playing
for and later managing the Cincinnati Reds. He still holds the
all-time MLB records for hits (4,256), games played (3,562),
at-bats (14,053), and singles (3,215). Rose passed the 200 hits
mark in 10 different seasons and led the National League in hits
seven times. Beyond the numerous records, Rose’s achievements
include three World Series championships, three batting titles, an
MVP award, two Gold Gloves awards, Rookie of the Year, and 17
All-Star appearances while playing five different positions (2B,
LF, RF, 3B, 1B). Rose was named in 1999 as an outfielder to the MLB
All-Century team that recognized the 100 greatest players of the
past hundred years.
Relaxed Fit from SKECHERS footwear offers fashionable appeal
with a spacious design that features a roomier fit, a unique
Skechers Memory Foam footbed and instant comfort. The men’s
footwear line is available in SKECHERS retail stores as well as
department and footwear stores around the globe.
SKECHERS has a long history working with sports icons over the
years. Advertising campaigns for the brand have also featured Meb
Keflezighi, Wayne Gretzky, Karl Malone, Evander Holyfield, Kareem
Abdul-Jabbar, Rick Fox, and Ronnie Lott.
*Matt Powell, April 2014 Footwear Overview
About SKECHERS USA, Inc.
SKECHERS USA, Inc. (NYSE:SKX), based in Manhattan Beach,
California, designs, develops and markets a diverse range of
lifestyle footwear for men, women and children, as well as
performance footwear for men and women. SKECHERS footwear is
available in the United States via department and specialty stores,
Company-owned SKECHERS retail stores and its e-commerce website,
and in over 100 countries and territories through the Company’s
international network of subsidiaries in Canada, Brazil, Chile,
Japan, and across Europe, as well as through joint ventures in Asia
and distributors around the world. For more information, please
visit skechers.com, and follow us on Facebook
(facebook.com/SKECHERS) and Twitter (twitter.com/SKECHERSUSA).
This announcement contains forward-looking statements that are
made pursuant to the safe harbor provisions of the Private
Securities Litigation Reform Act of 1995. These forward-looking
statements include, without limitation, the Company’s future
growth, financial results and operations, its development of new
products, future demand for its products and growth opportunities,
and its planned opening of new stores, advertising and marketing
initiatives. Forward-looking statements can be identified by the
use of forward-looking language such as “believe,” “anticipate,”
“expect,” “estimate,” “intend,” “plan,” “project,” “will be,” “will
continue,” “will result,” “could,” “may,” “might,” or any
variations of such words with similar meanings. Any such statements
are subject to risks and uncertainties that could cause actual
results to differ materially from those projected in
forward-looking statements. Factors that might cause or contribute
to such differences include the resignation of the Company’s former
independent registered public accounting firm, and its withdrawal
of its audit reports with respect to certain of the Company’s
historical financial statements; international, national and local
general economic, political and market conditions including the
ongoing global economic slowdown and market instability; consumer
preferences and rapid changes in technology in the highly
competitive performance footwear market; sustaining, managing and
forecasting costs and proper inventory levels; losing any
significant customers, decreased demand by industry retailers and
cancellation of order commitments due to the lack of popularity of
particular designs and/or categories of products; maintaining brand
image and intense competition among sellers of footwear for
consumers; anticipating, identifying, interpreting or forecasting
changes in fashion trends, consumer demand for the products and the
various market factors described above; sales levels during the
spring, back-to-school and holiday selling seasons; and other
factors referenced or incorporated by reference in the Company’s
annual report on Form 10-K for the year ended December 31, 2013 and
its quarterly report on Form 10-Q for the three months ended March
31, 2014. The risks included here are not exhaustive. The Company
operates in a very competitive and rapidly changing environment.
New risks emerge from time to time and the companies cannot predict
all such risk factors, nor can the companies assess the impact of
all such risk factors on their respective businesses or the extent
to which any factor, or combination of factors, may cause actual
results to differ materially from those contained in any
forward-looking statements. Given these risks and uncertainties,
you should not place undue reliance on forward-looking statements
as a prediction of actual results. Moreover, reported results
should not be considered an indication of future performance.
Photos/Multimedia Gallery Available:
http://www.businesswire.com/multimedia/home/20140521005973/en/
SKECHERS USA, Inc.Jennifer Clay, 310-937-1326
Skechers USA (NYSE:SKX)
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